You Are Only as Visible as the Size of Your Network!

February 24th, 2010

LinkedIn is the number one social media network for business, and is utilized by almost every country in the world.  LinkedIn just surpassed 55 million users and it’s estimated that a new member joins every second. So that means 55 million people who might be your next client, right?  Wrong – what LinkedIn doesn’t tell you, is that you are only as visible as the size of your network.  So if you have a small (5 million or less) network (1st, 2nd, 3rd tier + group members) you are missing out on both your own ability to be seen by others, as well as the ability to find and target strategic clients.

To become more visible, you will need to become a “strategic open networker” (or pay for an account at $24.95 a month)

A “strategic open networker” – as opposed to a LION (LinkedIn Open Networker) like me -  doesn’t have to grow their first tier exponentially – but will need to grow their whole network by inviting and accepting connections from people with large networks.

Remember – you don’t know who you don’t know – who might become your best new client.  And if your network is too small, you will never know them.

5 Steps to Growing your Network:

  1. ONLY invite people already using LinkedIn when using LinkedIn’s connection tool. (Due to 3K limit)
  2. Join Groups that have a lot of members (toplinked, LinkedHR, Open Networkers) as well as industry groups and alumni groups – you can join up to 50 groups – which will grow your network, and will not cost you ANY invites.
  3. Go to  www.toplinked.com/top50.html and invite the top linked people (who have less than 28K connections – new limit imposed by LinkedIn)
  4. Join www.opennetworker.com (an affiliate site) and for $49 a year YOU will receive invitations – from complete strangers – but they might know someone you need to knew (And you can use this opportunity to ‘touch’ new folks who might become a client – I get about 4 warm leads a week this way)
  5. Connect to me and you’ll get over 2 million people in your network.


Targeting your Ideal Client

Once you have grown a decent network, you will have access to more people, including target clients:

  1. Use the Advanced Search which will allow you to specifically target the “type” of person who would make an ideal client (sort by “relevance” and “expanded” view)  Use a Boolean Search (AND, OR, NOT “”)  Invite the strategic people you find to connect using groups if possible, or get “Introduced”  through a mutual connection.
  2. Find and “follow” ideal clients in groups (this is not the same as connecting – but gives you many of the same benefits) – Use search within member section of a group (Boolean)
  3. Search “Companies” to find key people you might want to connect with (a wealth a valuable information is often over-looked here)
  4. Use the new “tagging” option in your LinkedIn Contacts list once you are connected (only good for 1st level)
  5. Download vCards of your 1st level connection and organize them using Outlook, Act, Apple Mail, etc.

Optimizing Your Profile:

  1. Your LinkedIn Profile is your professional identity, autobiography, brochure or ad on LinkedIn. Think of it as a website showcasing your career, your business office and the OBC industry.  Like any brochure, make sure your content is grammatically correct and free of spelling errors.  Use secondary applications like slideshare.com and box.net to import company literature and video.
  1. Use the Professional Headline on your profile to share your areas of expertise and interest. You have 200 characters to work with. This field is weighted heavily in both the LinkedIn Search and Google Search, so use your key word.
  1. Use the Summary section to expand upon information in your profile. This section is searchable, so include keywords that are appropriate for your industry. You can write your summary in a Word document first and then cut/paste it into LinkedIn. This will allow you to check spelling and grammar, as well as create attractive formatting with bullets and spacing.  The most common symbols and bullets will transfer over. You have 2,000 characters to use.
  1. Change the link/url in your Profile by editing Public Profile so that it includes your name, your company name or expertise in your industry (www.linkedin.com/in/linkedinexpert) and include it in your email signatures, business card and resume.
  1. Put ALL your job titles in the Title Field of the “experience” section.  This field is also heavily ranked in a LinkedIn Search

LinkedIn Expert Says: Ten Things NOT to do on LinkedIn

May 2nd, 2009

Here’s the bonus right up front – when LinkedIn tells you your profile is 100% complete, don’t believe it!  Here’s why:
1.            Don’t put anything in the name field – other than your name.

I catch many “super users” (usually recruiters) making this common mistake.  Thinking they will be more “contactable” they add email addresses, phone numbers and group affiliations into the “name” field (when editing “Basic Information” on LinkedIn. ) They think that:  John A. Smith  (Johnasmith@gmail.com) LION will get them more hits than a simple: John Smith (Hey – I did this too when I first started on LinkedIn)  The problem is that LinkedIn will categorize you incorrectly, which means you’ll be harder to find when someone types your name in.  It also means you will be harder to find in the “contacts” list.  (Especially if you have 500+ contacts.)  Harder to find means less business.  Keep you name clean: John Smith.  You’ll have plenty of other opportunity to put your contact information in your profile (Headline, Summary, or Contact Me sections to name a few).  And in those other sections you can always use CAPITALIZATION and “special characters” to make YOUR CONTACT INFORMATION jump out at the reader.

Ladies- LinkedIn finally has a field for your maiden name.  Woohoo!  It’s been an issue they took far too long to resolve.  But now your old colleagues and your new friends can find you!

2.            Don’t create your LinkedIn Profile in LinkedIn.

Create a LI Profile Word template to create and edit your profile.  This will guard against spelling and grammatical errors, and can be easily copied into other social media platforms to keep your branding unified. It will also save you a boatload of time.

If for some reason LinkedIn ever suspended your profile, mistakenly shut down an active profile because of LinkedIn Schizophrenia, or you simply wanted to try out another business networking site, having a fully formed profile already in a word document is a life saver.

3.            Don’t use boudoir shots or your business logo for your LinkedIn photo.

This is a BUSINESS NETWORKING site.  Unless you are a “professional” (in the euphemistic sense of the word,) keep your photo professional.   Head shot only. (Let them see your trustworthy eyes and kind smile)  Also, as I myself learned when I tried to cheat and create a company profile, LinkedIn doesn’t like logos.  And for those of you with new babies – yes your kids are adorable – you can show them off in Facebook.  And while that is a mighty big fish you’ve caught, don’t post it as your photo unless you are a fisherman or guide.  Same goes for the cool cars.

4.            Don’t ignore the update function.

Similar to Twitter and Facebook’s “What’s on your mind?” the LinkedIn update can be a powerful tool to keep you top of mind.  You will show up on your connection’s homepage and even their email (Especially if your connections don’t know they can turn this update off).  And don’t be obnoxious with it.  I recommend people Tweet hourly, use Facebook to update daily, and update on LinkedIn one or two times a week.

Like the other updates, you can post links, let people know about upcoming events, that you are looking for a job, or have an upcoming gig on http://certifiedsocialmedia.com

5.            Don’t leave your “public profile” unedited.

How useful or memorable is this public profile URL:  Linkedin.com/in/23h9il   How about this one?  http://www.linkedin.com/in/linkedinexpert Your public profile can be a powerful way to optimize your brand, raise your Google rankings, increase connections and position yourself as an expert.  Many people simply miss the fact that you can customize your public profile URL.  You can use your name, your company name, or your personal brand.  All lowercase, one word, no special characters.

6.            Don’t ignore your website link and make sure to customize it.

First of all, if you have a website, blog site, or even another social media address, for heaven’s sake, make sure you have it in your LinkedIn profile.  You have THREE opportunities.  Use them all!

Make sure you customize your website by choosing “other”.  Are you more likely to click on “My Website” or “Advanced LinkedIn Training Webinars?“  “My Blog site” or “Free Social Media Tips”? Everyone I have talked to who has customized their website has tracked higher click through (well – those who use analytics)

Every time someone jumps from a mega site to your website, your Google rating climbs just a bit higher.  Higher rating = more hits = more sales! And really – isn’t that one of the reasons we are on LinkedIn?

7.            Don’t use “experience” to reflect a simple copy of your resume.

Hey, you can now use box.net to upload your resume into LinkedIn.  So while you certainly want to use “Experience” to list your current and previous jobs, really utilize the space by filling it with all that stuff you wish you had room for in your resume.  Did you work for/with any Fortune 500 companies? Did one of your projects save the day?  You can always use this space to “wins”, different companies you have helped, seminars or workshops you have presented, a mini-shot of your personal website.  And fill it with keywords!

8.            Don’t use “education” to simply reflect your traditional education.

Certainly you are going to want to list all the degrees you have managed to accumulate.  If you have a PhD from Harvard, by all means, let us know.  But you can also use this section (once again, using that magic tool called “other”) to list special certification, licenses and other nifty specialties that make you stand out in a crowd. Once again, use your key words!

9.            Don’t ignore the Summary section!

The Summary section is probably one of the most useful and overlooked tools on LinkedIn. You have 2000 characters – that’s 2/3’s of a page to tell people who you are, how to contact you, why they should hire you or your company.  This is also an EXCELLENT place to capitalize those things you want to DRAW the human eye to.

And for that electronic eye – use your key words.  Like the web of 1996, the more you say something about yourself, the more true it is on LinekdIn.  (Go ahead in put “LinkedIn Expert”  – using the quotes to keep the words together -  in the LinkedIn Search bar.)

Remember to use white space (it only takes a character to break that clump into nice readable paragraphs,) CAPITALIZATION, special characters, and key words.  And as mentioned before – CREATE YOUR SUMMARY IN A WORD DOC FIRST.

10.          Don’t forget to use the applications

LinkedIn finally has some pretty nifty internal and open source applications to make your LinkedIn profile even more effective.  Some of my favorites are:

Check them out and utilize them!

Ok -jumping off my soap box now.  Go ahead and make those changes.  let me know if you don’t start getting more business through LinkedIn!

Oh – and invite me at http://linkedin.com/in/LinkedInExpert – I promise to accept your invitation!  vivekavr@gmail.com

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LinkedIn Expert Goes to Nicaragua – and Goes Offline (eek!)

February 2nd, 2010

Day One:

We have been in Nicaragua 4 nights and three days.  It has been an amazing adventure so far.  We have moved from abject poverty to the height of luxury (albeit eco-luxury with no hot water and lots of stairs to climb).  What I’m saying is that Nicaragua is amazing!

I don’t think I can do a social media twist on this – other than the fact that I’ve been tweeting the whole trip so far – so instead I will just share my experiences and impressions. (Regarding tweeting – I can’t use my phone, or get a wireless signal, but I was able to use the 40404 text function to tweet!)

Flying into Nicaragua was incredibly beautiful.  We arrived at 9PM, so the sky was completely dark and the city literally sparkled.  It’s not like flying into LA or New York where the city lights give a hasty murky glow.  Because the city itself is lit by so many different kinds of light – electric, gas and even fire stoves – it looked like a sheet of black velvet set with sparkling golden and white sequins – the shore outlined in darker black.  I know that sounds poetic, but I don’t know how else to impart the poignancy and power of this beautiful city.

Customs was quick and easy, and all our luggage arrived safely.  I had a moment of dis-orientation when I looked out the window and saw hundreds of faces pressed against it – like a bad Star Trek episode.  But they resolved themselves into excited relatives and hotel drivers – one of whom found us – and we were off to the Brandt Hotel.  At $60 a night, perhaps a bit over-priced for Nicaragua, but included the friendliest staff, internet and as much breakfast as you could eat in the morning.

In the morning, after pan (bread), huervos e jambon and the best coffee I have ever tasted (and Mom knows I am NOT a coffee fan) Marlyng from the NGO Proleňa picked us up at 8:30 AM (to avoid Managuan traffic).  She drove us up to the tree nursery they have in Leon Vierjo, which grows almost a million seedlings that are then planted both by the organization and locals.  Marlyng is actually a mechanical engineer, but she had the best English, so was volunteered to be our guide for the day.  I am not sure if she enjoyed it or not, but she as a most gracious and knowledgeable host.  I suppose as an American I assume everyone learns English as a second language, forgetting of course that Nicaragua and the US have not always been the friendliest of neighbors.  (However the American dollar is widely accepted here and the people are very good at math figuring out the exchange rate down to the closest cordoba!)  If you ever plan on visiting Nicaragua, bring lots of $5 and $1’s.  Almost everything costs 100 cordoba or less!

The  Proleňa nurseries were smaller than I imagined, but it was explained that it was dry season so they were not growing many seedlings right now (The trees they grow are Eucalyptus, Neem and something that looks like a banana tree with no fruit that has very hard wood!).  What impressed me very much was that many of the trees were planted on working ranches and farms, providing shade for the people and animals, while the animals were able to eat the weeds and fertilize the trees!  We wandered around a 3 year old Eucalyptus farm with a few horses, some goats, chickens and an old bull with no horns!

After seeing the nurseries and a few farms we were taken to a local cantina where we were treated to the most amazing local meal of beef with chimmichurri and fried yucca.  And of course a Fresca to drink.

After lunch we went to another of the nurseries, this one run by Don Juan.  45,000 tiny seedlings rested in their plastic bags under the shade of a single tree.  Another 400000 of slightly older seedling were placed under the shade of an old banyan.  There were some locals in their horse drawn carriage (with car tires) picking up some trees to plant on their land.  The trees usually sell for 5 cantos (20 cents) in the dry season and 20 cantos (one dollar) during the rainy season, but because fewer trees were planted this year, they were donating the seedlings for free to whoever would pick them up and plant them.

After touring Don Juan’s nursery, we traveled back down to Leon where we were taken to see Proleňa’s eco-stoves.  These are small wood burning stoves that essentially cut wood consumption by three quarters and double the capacity to produce (tortillas, nacatamels, sopa). One lovely woman, Maria fed us nacatamales she had made that day.  She is the sole provider for her entire family – all who live in what we consider a tiny shed.  But she was the most open, warm and loving person I had met.  Ready to share her food and so proud of her stove.  She explained that next week she had to go to the hospital in Costa Rica because two years ago she was diagnosed with cancer, but she had faith and new that God would keep her strong.  She wanted the people who support Proleňa (in the States, that is www.treeswaterpeople.org) to know that the eco-stoves not only changed her life, but the lives of her neighbors and neighborhood.  She asked that we continue to support them and held faith that God would keep this project alive.  Whether you believe in a Christian God or not, her faith was powerful and beautiful to behold.

After visiting Maria we drove on the octagon-brick roads to a slightly better area of town (still abject poverty to those in the US).  Estella was the young woman we met there.  She said that the eco-stove had allowed her to “expand her life”.  She makes tortillas for a living, and the old wood burning stove she – and almost every other rural Nicaragua uses – produced so much smoke that she had severe lung and eye problems.  In two years, with the eco-stove, she was able to double the production of Tortilla’s – but more importantly, the lack of smoke from the new stove meant she got her eyesight back, and easier breathing.  She lives with her young daughter and older grandmother.  They could breather too.  Now the only smell form her home is the delicious tortillas – of which she makes 400 – 800 a day!

Finally we went to Proleňa itself where we were shown the different models of eco-stove.  From the one person stovetop, to the pizza oven.  They are also developing a charcoal stove and had just sent 100 into the community that day for testing.  Their “lab” was a largish table, with a few stoves, and some temperature measuring devices.  Their desire is to create a lab like they have in Brazil (where marling went to train).  But as the head engineer, Leonardo explained, these are the conditions that people will be using them in.  Outdoors and in little to no shade.

Marlyng pointed out that at first the people of Managua had a hard time believing the stoves could work because they could not see the flame – but they solved that issue with a small door.

They do not simply give the eco-stoves away.  They sell them at a subsidized rate of $30. (They take $85 to build).  Companies like www.treeswaterpeople.org donate funds to subsidize the remaining $55.  It is amazing to see how a single small stove, costing less than $100, can change not only an individual’s life, but a whole community.  And eventually, because so much less timber will be used, perhaps even a country’s landscape.  And let’s face it – with less rainforest being cut down – perhaps our environment.  That might sound like a single butterfly flapping its wings, but to see the immense change that has already been made in a relatively short time (Proleňa has been in business for 12 years in Managua) one can really get a sense of change occurring.  Don Juan said he did this because he wanted to see the mountains covered with trees again.  Marlyng said the reason she did it was for stories just like Estella’s.

And that was only day one!

LinkedIn for the Office Business Center Industry (OBC)

November 6th, 2009

Hot Tips for OBCs: LinkedIn

LinkedIn is the number one social media network for business, and is utilized by almost every country in the world, the fastest growing populace per capita being the Netherlands!  LinkedIn just surpassed 50 million users and its estimated that a new member joins every second.  These are all business people.  Many of them of them are jobseekers and entrepreneurs needing OBC solutions.  And right now, the OBC industry is underutilizing LinkedIn and Social media.  As an OBC operator, manager or owner, this is what you can do to make your presence known:

  1. Create a profile.  Your LinkedIn Profile is your professional identity, autobiography, brochure or ad on LinkedIn. Think of it as a website showcasing your career, your business office and the OBC industry.  Like any brochure, make sure your content is grammatically correct and free of spelling errors.  Use secondary applications like slideshare.com and box.net to import company literature and video of your center.
  2. Use the Professional Headline on your profile to share your areas of expertise and interest. You have 200 characters to work with. This field is weighted heavily in both the LinkedIn Search and Google Search, so use your key words: Virtual office, Executive office, Business office
  3. Use the Summary section to expand upon information in your profile. This section is searchable, so include keywords that are appropriate for the OBC industry. You can write your summary in a MS Word document first and then cut/paste it into LinkedIn. This will allow you to check spelling and grammar, as well as create attractive formatting with bullets and spacing.  The most common symbols and bullets will transfer over. You have 2,000 characters to use.
  4. Change the link/url in your Profile by editing Public Profile so that it includes your name, your center name or expertise in your industry (www.linkedin.com/in/linkedinexpert) and include it in your email signatures, business card and resume.
  5. Include a personal note when you invite others to your LinkedIn network and add: “If you feel you have received this invitation in error or simply don’t want to connect, please archive this message” This way they are less likely to IDK you (I don’t know…)
  6. Join Groups that will help you learn and share more about the OBC industry, your career interests, areas of expertise, as well as your Center member’s industries.  Make sure to participate in discussions and post all the good PR written about you or your center in the “News” section
  7. Write an endorsement or a recommendation for someone in your network whom you respect and appreciate. Make it genuine. They will be prompted to write one back to you!
  8. Remember that LinkedIn gives you 3,000 Invitations during the lifetime of your account and they will only inform you when 1,000 remain.
  9. Use the Search function to find people within companies you are interested in, individuals to connect with or to research occupations and industries.
  10. Looking for a new Admin assistant or office manager?  Save money on LinkedIn Job postings by using groups to post jobs for free.

Newest LinkedIn Statistic: LinkedIn and Twitter in a Neck to Neck Race!

October 15th, 2009

Here are the facts from this morning’s LinkedIn Blog!

LinkedIn now has 50 million users worldwide and are growing roughly one new member per second. According to the blog, when LinkedIn launched in 2003, it took 477 days to reach their first million members. This last million took only 12 days.

Almost half of LinkedIn’s total membership is international.  The Blog tells us LinkedIn has 11 million users in Europe alone. India is currently the fastest-growing country  -  3 million users.  And for those of you in the Netherlands – you have the highest rate of adoption per capita outside the U.S., at 30%.

Well Twitter – at 47 Million – its time to catch up!

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Too Many Profiles? LinkedIn Three Minute Makeover

September 23rd, 2009

Got too many profiles on LinkedIn?

Marketing Like A Chik tells us about “Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities”

September 23rd, 2009

I usually don’t do this – but I really liked Coree’s latest blog:

Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities

Here’s the outline – but you can check out her homepage for the detail

Here are some very basic Social Media Rules of Engagement:

1.  Be Transparent

Your honesty (or dishonesty) will be picked up right away in social media communities.

2.  Be Judicious

If you’re writing about a topic that you’re not completely familiar with you should make this clear to your readers.

3.  Be Smart

Make sure your efforts to be transparent don’t violate your employer’s privacy, confidentiality, and legal guidelines.

4.  Perception is Reality

In online social networking, the lines between public and private, personal and professional are blurred. Just by writing on a subject you are creating perceptions about your knowledge and expertise in that area.

5.  It’s a Conversation

Talk to your readers like you would talk to real people standing in front of you or on the phone.

6.  Are You Adding Value?

This is probably the most important rule of social media engagement.  The best way to get your blog or conversations read is to write things that people will value.

7.  Create Some Excitement

It’s a big world out there and there are plenty of voices and opinions to listen to. Look for important contributions to the world and to the future of technology or your personal industry.

8.  Be a Leader

There can be a fine line between healthy debate and an argument. You don’t necessarily need to respond to every criticism or jab.

9.  Did You Screw Up?

If you make a mistake, admit it. Be upfront and be quick with your correction.

10.  Before You Hit Enter

If you’re about to publish something that makes you even the slightest bit uncomfortable, don’t shrug it off and hit ‘Enter.’

And once again – check out Coree and her great blog at http://digg.com/d315Khi

Social Media, Women and “Little Ol’ Me” Syndrome

September 15th, 2009

First off, let me say – I actually like men.  I get these stats from another source.  That being said:

According to mensightmagazine.com: men resist intimacy, are active,  independent,  objective, logical, detached, manipulative, ambitious, intimidating, visual, and aggressive.  (Hey – I’m not the one who said it!)  One might postulate that – traditionally – the business world has been very “masculine” in nature.  It’s had to be to find success in our culture.

But with the onset of social media – well, the times they are a’changin!

Here are some more facts.  According to Stephanie Holland of She-Conomy.com, its boomer women that are gaining ground as the most powerful consumers:

  • Boomer women are more financially empowered than any previous generation of women (Mary Brown)
  • Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. (MassMutual Financial Group-2007)
  • The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting

More facts?  According to SocialNomics.com, Women are also the fastest growing population on Facebook, and other social media sites.

And what is even cooler?  Social Media responds best to feminine traits:  Authenticity, integrity, connection, genuine communication, listening.  (Also from mensighmagazine.com) So ladies – WHY ARE YOU NOT USING SOCIAL MEDIA AS EFFECTIVELY AS YOU COULD BE?

I have a few ideas on that which I would like to examine more closely over the next few months.

But for right now, let me tell you, it’s time to speak up!  Social media allows us freedoms and opportunities we have never had before.  But in order to make the best of a phenomenon that has a lot of “feminine traits”, we need to lose some of the typical female responses. (Yes – I have heard every single one of these)

  • “Oh, I could never do that.”
  • “But technology is a guy thing, it’s too overwhelming”
  • “But that would be bragging!”
  • “I’m too private a person”

I’m here to tell you – GET OVER IT!  Women are the fastest growing demographic in the fastest growing cultural phenomenon.  And Social Media by its very nature is supportive or our “natural traits.”  It’s absolutely our arena to shine and find success.  Do not let “The Little Ol’ Me” Syndrome keep you from finding that success.  Social media is easy, it’s accessible, and it’s a forum for sharing and listening and helping people.  What could be more natural?  Hesitating from entering this amazing new world IS KEEPING YOU FROM OPPORTUNITY!

But don’t worry – I’ll be there with you along the way.

And for those women who are already on social media, (and LinkedIn in particular) but are not getting any business from it, I’m going to help you too.  This is absolutely the time to let our voices be heard, express our knowledge, and expertise.  As my friend Joel Comm says, if you are not out there sharing your gifts with the world, then you are doing it a disservice.  So join me next time – and let your voice be heard!

Next up:  Extreme Makeover, LinkedIn Edition.

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LinkedIn isn’t Kidding: Name and Name Only!

August 25th, 2009

Was a time I was listed on LinkedIn’s People Search first page (and usually in the first few positions) as “LinkedIn Expert”, “LinkedIn Trainer,” “LinkedIn Speaker, ” “Social Media Speaker,” and “Social Media Trainer”  etc, etc.  You get the picture.  That was when I had my name simply as Viveka von Rosen.

But then I took a really cool class on social media SEO and I added “LinkedIn Expert and Speaker” to my last name.  Well, turns out while Google and Bing liked that, LinkedIn didn’t.  And they  – as they had every right to  - restricted my account.  Now you can’t find me anywhere  :(

So I have switched back  (I’ll use other social media SEO methods to get on page one of Google and Bing)

Once again, I am simply Viveka von Rosen

  • So just use your first name in the first name field
  • Your last name in the last name field
  • And ladies – you now have a maiden name field.

And please, take LinkedIn’s End User Agreement seriously!

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The Good the Bad and the Stalker-y on LinkedIn

August 17th, 2009

OK – you just read me complain about the fact that LinkedIn has taken away your ability to send a customized invite to an individual.  That still sticks in my craw. (The Bad)

But I do like LinkedIn’s attempts to make themselves a more sociable site.  For instance, on the home page you can now get ALL kinds of information about your connections.  (Of course – this is much more useful to someone who has a small and strategic network).  So this is a good thing.  Especially if you like facebook.  You can see things like your connections’:

  • Latest tweet
  • Latest update,
  • Latest groups they joined
  • People they connected to

As well as what people think about them!  Wait a second – that’s a little stalker-y if you ask me!

LinkedIn Home Page is much more social now

LinkedIn Home Page is much more social now

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LinkedIn Expert Asks: Glitch or Another Way to for LinkedIn to Restrict its Own Growth?

August 17th, 2009

Oops – they’ve done it again.  LinkedIn has taken away another one of its tools that helps people to connect. Was a time (like last week) you could send a customized invitation to an individual (you can still customize an “imported contacts”  invitation).  That meant just in case you didn’t know which John Smith you were connecting to, you could write:

“Hi – we met at Joe’s Bar and Grill and had that great discussion about LinkedIn.  I forgot to get your business card, but would love to connect to you.  Please accept my invitation to be a part of my LinkedIn Professional network.  If this is the wrong John Smith, please archive this message.  Have a great day.”

Ah – but now that little “custom invite” button has been removed from an individual invitation – if you don’t have their email address – and we can only send the default “Please join my professional network on LinkedIn”.  Where we met, how we know each other, the fact that I admire your work…. No longer can we say these things to prospective contacts we want to connect with.  Sigh

no-custom-invite

What does it mean? Who cares if I just have to use the default text?  Well, chances are the people you send a default invitation to – unless they are LIONs or know better, will IDK you. That means they will click on the button:  ”I don’t know… Joe Shmo” and YOUR ability to utilize LinkedIn will be restricted.  Once again – limiting the use of an awesome tool and making it not as valuable.

So seriously – why would you do something to inhibit the growth of your membership when the worth of your social media company is exactly correlated to the number of its members?

And the answer is…. Well, I’m sure the party line is that they don’t want you connecting to anyone you don’t know on LinkedIn.  (Which makes me ask – then why not stick to Outlook?).  My cynical self expects it’s because they want to drive people towards their paid account so that you have to use InMail and upgrade to 15 Introductions. But maybe I’m just cynical.

What can you do? I would recommend seeing if you can contact the person you want to invite FIRST through a group.  Right now (although this is likely to change too) you can send an invite or message to anyone you share a group with.  You might look at groups like Invites Welcome, LIONs, TopLinked and OpenNetworker to connect to a bunch of people.  Also choose groups that support your industry, and groups that support the industry of people you want to connect with (clients, employers, contracts, employees).

It takes longer, but you are less likely to get IDK’d AND it’s a good way to create a meaningful connection.

So there you have it… today’s “What were they thinking?!?”  or WTF!?! Moment.

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