How do you keep a company profile separate from a personal profile?

by VivekaVonRosen on September 2, 2010

This Question about Company profiles was recently asked on our  MLT Webinar:  “How do you keep a company profile separate from a personal profile?” If you don’t want a company profile associated with your personal profile in any way, then don’t put your company name in your personal profile.  That is the only way not [...]

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Why do people put things other than their name in LinkedIn’s “Name Fields”?

by VivekaVonRosen on August 30, 2010

Question I was recently asked:  What do you think about people who list their phone numbers or titles along with their names on the top line? I understand why people put their email addresses and phone numbers, as well as keywords and keyword phrases in the last name field.  It makes their information very, very [...]

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Inbound Marketing (via Hubspot)

August 26, 2010

This questions was recently asked in our MLT Webinar:  I am unfamiliar with the term “inbound marketing”.  Can you please describe what this is? No one describes “Inbound” VS “Outbound” Marketing better than Hubspot – so I will just share (plagiarize) their description with you here: http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx What Is Inbound Marketing? Inbound Marketing is marketing [...]

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How do I use the Blog Apps on LinkedIn

August 25, 2010

My favorite app is the WordPress app which embeds my WordPress blog right into my LinkedIn profile. It’s easy – all you have to give the app is your URL.  It will also accepts vanity URL’s It is not attached to “My Websites” and so leaves all three website links free for you to use [...]

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Using LinkedIn’s Introductions

August 24, 2010

How do you BEST use your 5 introductions? Does it work well? I am not a fan of Introductions.  I think they are good in theory, but in the end you are relying on someone else to pass along your introduction in a timely manner (if at all).   As well, with the free account, you [...]

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What are Best Practices for Connecting on LinkedIn?

August 23, 2010

In the recent webinar I did with MLTCreative on LinkedIn for B2B Marketing, there were several questions we were unable to get to during the presentation.  I will be answering many of them in my blog posts over the next few weeks. Sandra H. asked:  How do you recommend that we connect with people who [...]

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Get the Free “LinkedIn for B2B Marketers” eBook and Webinar Here

August 3, 2010

Thanks again to the amazing folks at MLTCreative who helped me put this webinar, pdf and eBook together.  If you need an excellent inbound marketing team to help YOU create a similar campaign, give them a call! If you need someone to come in and work with your company on a LinkedIn Strategy, drop me [...]

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LinkedIn Profile Video Audit – Anne Thornley-Brown

August 3, 2010

This week’s winner of the video audit was Ann Thornley-Brown. Ann already has a superb profile – the only areas I really recommended tweaking were:
• Name field – Ann has her MBA listed in the last name field of her profile, and that might get her listed incorrectly her networks’ “Connections” tab. She will still be visible in the “People” search under her name.
• Applications: Ann masterfully uses applications. My only recommendation is to use the “Slideshare” application to upload some examples of her work (including video) so that her potential executive clients could actually see and get a sense of what she does.

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LION or LaMB – Can’t we all just get along?

July 30, 2010

On Wednesday I gave a free LinkedIn webinar with an amazing group of folks from MLTCreative.  They invested a lot of money to give away, in the spirit of social media, this free webinar and eBook.  While the event was greatly appreciated by most of the participants, there was one notable exception.  (As a diclaimer [...]

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LinkedIn Profile Video Audit for……… Victor Canada

July 30, 2010

Now most of us cringe when we hear the word “audit”.  But it’s not necessarily a bad thing! The Free Dictionary defines “audit” as: au·dit(  (ôdt) An examination of records or financial accounts to check their accuracy. An adjustment or correction of accounts. An examined and verified account. v. au·dit·ed, au·dit·ing, au·dits To examine, verify, [...]

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