The Ten Be’s of Social Media
- Be relevant
- Be informative – give information away – a lot
- Be human – create relationships
- Be current
- Be substantial
- Be transparent (be able to back your claims up)
- Be in touch (pick up the phone!)
- Be clear on your brand
- Be clear on your keywords (OPTIMIZE)
- Be prolific
- Don’t’ BE PUSHY
More on social media at the Best Practice Institute in November


