Turns out I wasn’t – wrong that is…
While this technique got me found on Google. It got me shut down on LinkedIn. DON”T DO IT! At least if you are known as “The LinkedIn Expert”
If you follow me on twitter @LinkedInExpert, or have followed my posts, you will notice that I am always going on and on about the LinkedIn Strategy of how your name field should only reflect your name and nothing else. Well, I was at a Social Media marketing gig put on by NSA and Heather Lutze today, and learned a different technique. Heather puts her meta-tag like keyword phrase as her last name. And she is being found through Google because of it. So, while I still think LinkedIn will have a hard time finding her by her name, perhaps being found on Google’s first page and then being directed back to her LinkedIn profile is more powerful.
You have to make a choice. What is more important to you? Having potential clients or employers find you by your name, or getting found on Google? This isn’t sarcasm (I know – unusual for me.) It’s a real question. So – I am eating humble pie and am going to try this new LinkedIn strategy out. If it works for me, I’ll be telling all y’all. If not – I’ll quietly delete this post, change my name (back to what it was) and trust my own LinkedIn Expertise (Which is self proclaimed – and occasionally fallible.)
Tags: LinkedIn Expert, LinkedIn Tips and Tricks, Social Media Speaker
[...] search works out and will pray that the forces of the mighty LinkedIn do not come down upon us. See Viveka’s blog post on this topic. She has a wealth of other great information on her http://www.LinkedIntoBusiness.com (Linked Into [...]
Where on twitter do I do this? twitter.com/celebrateahero
I had figured this out earlier but today it seems like I am no longer being indexed? weird will check back tomorrow.