Saturday March 1, 2014
The Google search is incredibly powerful when you do an advanced search or Boolean search on LinkedIn and LinkedIn does not give you the results you want. You just pull in ‘Site: LinkedIn.com/in’ in the search bar, and then whatever content you can pull from the LinkedIn profile, put that in quotation marks, hit enter, and you’re going to get the first and last name of the individual that you are looking for.
You can also do this to find individuals in a group. One of the premium filters in the advanced search is the ability to search through groups and even for members within a specific zip code. But what if I don’t have a premium account? Well, here’s the workaround. I can use Google to search and identify members of a Linked group specific even to a location, so it’s very similar. It’s ‘Site: LinkedIn.com/in’ and then I just put the group name I want to see in quotation marks and the location I’m interested in, in quotation marks. This works even if you’re not a member of the group.
Now this tool is really powerful for groups that you are not a part of. So if your target market is medical professionals, and you would love to connect with all of the medical professionals in Denver who are part of the American Medical Association group on LinkedIn, but you yourself are not a member because you are a consultant you can still find them through the Google search. So you simply type: “Site: Linkedin.com/in” “American Medical Association” “Denver”. Now I get a list of LinkedIn members in that group in my location and again all I have to do is click on that link, go to their profile and then see the best ways that I can interact with those individuals.
So really powerful little tool here and I see Miles Austin, front and center of my search results here, I just want to give a shout out to him because he’s actually the one who introduce me to this. So if you want to follow someone really good on LinkedIn, follow my friend Miles Austin.