Tuesday February 27, 2018
Digital Marketing Tips for New Businesses
If you’re like most new small business owners, getting your new company off the ground can be exciting and overwhelming at the same time. If it’s your first business venture, you may not know all the ins and outs of running a business yet. Often, new business owners are so busy getting their operations going that they overlook a key component to running a business— marketing. Luckily, today’s technology allows businesses of all sizes to spread the word about their goods and services over a variety of channels. If you don’t have a background in marketing, here are some tips to get your digital marketing strategy off the ground.
Create a Marketing Plan
Your first steps should be to build a solid marketing plan. A plan should contain your strategic goals and plans of execution. You should consider a variety of mediums for spreading the word and an estimated budget for your plan. Without a marketing plan in place, you may piece together marketing campaigns that don’t flow well or make much sense for business, which could waste valuable assets.
Build a Website
Today, it’s almost impossible to own a business and not have a website. It’s one of the most common ways people search for information about your business and what it has to offer. If you don’t want to miss out on possible business opportunities, you can make your own website using online site builders that are designed for small businesses. You don’t need to be intimidated by these site builders, since they don’t require you to know code and often walk you through the process of setting up a site.
It can help get the word out about your company while setting you up as a product or service expert if you create a blog. You don’t have to post every day, but it’s recommended that you set up a schedule for posts so you stay relevant and top-of-mind. You can use your blog to offer advice, provide tips, and build your brand by letting customers get to know you and your business on a more intimate level.
Master Social Media
Social media has become an ingrained part of marketing plans over the past decade, and even small businesses are able to find value in this platform. You can use social media to interact on an informal level with customers, answer questions, and create targeted ads that allow you to choose exactly which audience you want to reach with your marketing, which often gives you a higher ROI.
Get Visual with Video
Live-streaming has become a popular means of communicating with customers recently. It allows viewers to interact with your business in real-time and gives you an opportunity to have an organic conversation with your customers while humanizing your business. People often like to feel a personal connection with the brand they’re shopping, and using video is a great way to engage and spark that connection.
Many businesses mistakenly think that email marketing is a thing of the past when in fact people still use emails regularly to get coupons, news, and interact with their favorite brands. If you can create email campaigns with engaging content and educational, interesting piece of information, you can leverage this type of marketing tool to reach a wide audience and promote brand consistency through your messaging. Just remember not to overuse email, or you may see a loss of interest and a high unsubscribe rate.
The face of digital marketing is constantly changing due to advances in technology and changing market trends. If you can manage to stay on top of these trends, you’ll have a successful marketing strategy that allows you to reach a wide variety of customers which can help drive sales for your business.