Monday June 2, 2014
LinkedIn Pet Peeve Number One – Automatically Adding me to Your Email List.
I’ll connect with you on LinkedIn if I think we’ve be of benefit to each other.
I’ll sign up for your email list if I think you have content I’ll be interested in.
I did not connect with you on LinkedIn just so you can add me to your mailing list without my opt in!
I’ve been on LinkedIn for over 8 years and been invited to connect by thousands of people (27, 964 in fact) and at least 20% of those people have just popped me into their newsletter list. 99% of those have been unsubscribed to by me.
I suppose if we connect and you want to automatically add me to a list that INVITES me to opt in, I might say yes. Do it without my consent and it’s a big fat NO!
So in all those years and with all those invites exactly 1 person did it right: Georgy Thomas. Georgy helps people self publish- which actually is an interest of mine and of many of my connections.
A few days ago, Georgy reached out to me with this simple message:
He didn’t even impose a link on me. If I wanted to be a part of his newsletter, I had to respond. Now the Marketing person in me is thinking: Make it easy, add the sign up link in your letter. The second thinks – if someone responds wanting to sign up, then they REALLY want it AND Georgy has now had two interactions with the individual - which only adds to Top of Mind Awareness with an invested prospect. That might, in fact, be genius!
So Georgy – well done. As a thank you I will not only sign up for your newsletter, I’ll put the link here for my network! http://goo.gl/wK61r0
Sometimes doing it right does pay off!!!
What's your biggest LinkedIn Pet Peeve?