Thursday March 19, 2015
By John White
LinkedIn groups are a mega opportunity for networking and personal branding. They are a fantastic way to share your own content, and engage on the content of others' you would like to connect with. Groups provide you with a targeted networking opportunity that you can't get elsewhere.
Related Post: Are You a LinkedIn Influencer?
However, in my opinion there is a huge glitch in the system that is causing a degraded user experience within all LinkedIn groups. The glitch I am referring to is Site Wide Automated Monitoring (SWAM), LinkedIn's automated system they put in place in an effort to prevent users from spamming in groups. With SWAM, if any group moderator either intentionally or unintentionally flags one your posts, your posting status becomes locked down across all your groups. You have been SWAM'ed! Your post might show up a day or two later, or it might not show up at all. You know you have been SWAM'ed when you receive this message:
As a group owner on LinkedIn, I am constantly bombarded with questions about SWAM from group members. There are many unintended consequences with SWAM that creates frustration from both end users and groups owners/managers. Many users that post great content well within the lines are getting flagged. End user frustration comes from not knowing which post was flagged, by whom, or even which group it was in! They want to know why their posts are stuck in moderation status. Here is how a typical exchange goes:
Group Member: "Why I am in moderation status? What did I do? All my posts have been well within the rules! I can't share on any groups. Please help!"
Me: "Sorry that happened. I can assure that neither myself nor any of our group managers put you in moderation status. Your posts are great! I will manually change your status for our group, and push through any post that are pending."
Group Member: "So if you guys didn't do it, who did?
Me: "I have no way of knowing. Unless the particular moderator that flagged your post sends you a message about the specific post, there is no way of finding out.
This typical exchange is a of a huge productivity drain. SWAMing has degraded the user experience of some of LinkedIn's most engaged thought leaders within groups.You would think that would be the last group that their automated system would be penalizing. I have seen users completely disconnect from all their groups due to frustration over SWAM.
How can you avoid being SWAM'ed? Here are a few resources from LinkedIn's help center for your consideration:
What are your thoughts about SWAM? Is it overreaching and causing a poor user experience within LinkedIn groups, or is it a necessary tool for SPAM protection? Please do engage in conversation below surrounding SWAM, LinkedIn groups, LinkedIn user experience, or anything that came to mind as you were reading my post.
About the Author: John White is a proud dad, the LinkedIn group owner of Publishers & Bloggers, Director of Marketing Content at Social Business Strategies and CareerToolbox, MBA candidate, and contributor to Dice Tech News. Please visit my profile to connect with me on LinkedIn and on Twitter @juanblanco76 and @CareerToolboxUS.