Tuesday December 16, 2014
25 LinkedIn Holiday Bonuses!
1- TREAT YOUR LINKEDIN PROFILE LIKE A WEBSITE:
Make sure your LinkedIn Profile is formatted, clean, and free of spelling errors. I strongly suggest creating your LinkedIn profile first in a Word document – not only so you can “catch” errors, but also so you can get a better idea of what your profile will look like on LinkedIn. You can also pull in bullets and special characters into your Summary and Experience sections by creating them first in a word document.
Holiday Bonus: If you’ve already created your profile in a Word document, sections of it can easily be copied into other social media platforms to keep your branding unified. And – you can easily export your existing LinkedIn profile by clicking on the drop down to the right of Edit Profile and click the “Export Profile” link. This resume like PDF file works great as a resume, professional bio and “About Us” link on your website!
Put only your first name in the first name field and your last name in the last name field. Not only is it harder to find you in a search if your name looks like this: Smith, PhD. John A. ([email protected]) LION 941-555-1555, but it goes against LinkedIn’s end user agreement. And it just looks bad.
Holiday Bonus: You can find out more about what to do and NOT do on LinkedIn here: http://www.orbitmedia.com/blog/50-shades-grey-linkedin/
3- KEEP YOUR PHOTO PROFESSIONAL
I recommend a close up and a smile. A full body shot of you and your family, you and your car, you and that fish you caught last week is both ambiguous and unprofessional (unless of course you are a professional Angler). Also – a selfie at the bar – bad idea.
Holiday Bonus: LivingSocial and Groupon often have cheap professional photo sessions – especially during the holidays.
4- USE THE NEW PROFILE HERO IMAGE
Whether you are a marketing professional, job seeker, or blogger – LinkedIn’s new Hero image can help you define your own personal brand and really make you stand out in a crowd.
Like any website, LinkedIn’s internal search engines weigh your keywords heavily in its searches. Make sure you place your most important search or keywords strategically throughout your profile.
Holiday Bonus: These sections help get you found first
- Professional Headline: For Branding and Identification – think of it as a mini elevator speech.
- Content: The description section of your Summary and Experience sections need to be keyword rich (but not forced)
- Use LinkedIn’s new Summary Keyword Tool if you have the Premium Account
- Interests: A great place to sneak in a few unusual keywords like misspellings of your name, excess keywords and possibly the names of competitors
6- PERSONALIZE YOUR PUBLIC PROFILE URL
Make sure your public profile reflects your name, your business, or your area of expertise: http://linkedin.com/in/linkedinexpert
Nothing says, “I’m a LinkedIn neophyte” like a public profile that reads: http://linkedin.com/pub/firstname-lastname9890734-akjshfiho
Holiday Bonus: Don’t forget to put this on your business cards, email signature and resume!
7- PERSONALIZE YOUR WEBSITES:
When you edit your Website in the “Contact information” section of your profile, the drop down menu gives you the option of “Other”. When you click on that, a new field opens up that allows you to type in your business name, website name, call to action, or description of your website. So instead of “Company Website” or “Personal Website” this section can read “Social Media for Women” or “Read my awesome blog”. You have three sites or pages you can add.
Holiday Bonus: No website? Check out About.Me and create a free mini site there – then add to LinkedIn websites.
8- MAKE FULL USE OF YOUR SUMMARY SECTION
You have 2000 characters to really tell the story of both WHY you are on LinkedIn and – more importantly – WHY someone should hire YOU! Always focus on What’s In IT for Them! How will they benefit by hiring you. It really helps if you have a clear idea of what you have to share/sell/give and who your target market is!
Holiday Bonus: If you put www. links in your Summary they will show up as hyper-links in when viewed on a smart phone or tablet.
9- JUICE UP YOUR “EXPERIENCE” SECTION
Use the 1000 characters in the Experience description section to tell people why they should hire you or your company or buy your product. Tell a “save the day” story. Put in a testimonial. “Experience” is a great place to list “wins”, different companies you have helped, seminars or workshops you have presented, a mini-shot of your personal website. Use this section as the foundation for your Company Profile
Holiday Bonus: “Experience” is not your resume. Think outside the box. Consider adding your media channels such as YouTube or SlideShare. Also – use Canva.com to create visual testimonial infographics!
10- ADD MEDIA
We’ve been waiting and waiting for it – and now LinkedIn has given it to us. So use the Media Add button to add images, SlideShare presentations, YouTube videos – pretty much anything that showcases your skills and adds credentials to what you do!
Holiday Bonus: Put calls to action (CTAs) in your Summary or Experience section pointing to the media; “Scroll down and click on my blog portfolio to see examples of my writing”
11- LIST YOUR “ADDITIONAL EDUCATION”
Make sure you list your certifications and licenses as well as traditional education using either the Education or Certifications sections of LinkedIn. And add keywords where relevant.
Holiday Bonus: LinkedIn also has sections for Skills, Publications, Patents, and Volunteer work. Use them if you ‘ve got it.
12- ADD PROJECTS
If you do a lot of contract work, you might not want to list each job in Experience – but you can list the pertinent ones in Projects. Or if you have created a really stand out project in your business, you may want to list it here too. I added my LinkedIn training programs to mine. PLUS you get to add 1000 character description. PLUS you get to add a URL – that might drive traffic to the project.
Holiday Bonus: Add the people you have done a project with and they will be notified and invited to add that project to their profile. (This goes for Publications too!)
I suggest getting somewhere between 10 – 15 recommendations. And when you are asking for recommendations, provide a bulleted list of your skills, strengths and services so people will write a more complete recommendation. Ask for recommendations from thought leaders in your field, old employees, and well-known clients.
Holiday Bonus: You might want to add some of the better recommendations to your website.
14- UPDATE REGULARLY
You can finally add mentions (@JohnWhite) to updates as well as links and files (word docs, PPTs, jpegs, etc.). Stuck for what to share? Check out LinkedIn’s Pulse to find articles your network will find relevant.
Holiday Bonus: Make sure to check Who’s Viewed My Updates to thank and build relationships with your fans!
15- PUBLISH REGULARLY
LinkedIn Publisher is a great way to post blog length, searchable posts to your profile. These can really increase your visibility and engagement on LinkedIn, and you can certainly re-purpose existing your own existing blog content.
Holiday Bonus: Read more on Publisher here: http://www.socialmediaexaminer.com/linkedin-publisher-to-get-visibility/
16- CHECK WHO’S VIEWED YOUR PROFILE AND RANKING
Who’s Viewed Your Profile (and Ranking) is found about half way down on the right side of your home page. People who have viewed your profile are usually existing fans, friends, competitors or prospective clients. Check it every day if you have a free account, weekly with a paid account.
Holiday Bonus: LinkedIn’s New Ranking feature shows you how you rank for views against other LinkedIn Connections, your company and people in your Industry. Why not message and congratulate those who rank higher then you? It might be the start of a beautiful (and profitable) relationship
17- GET INTRODUCED
I love the Get Introduced tool on LinkedIn – but people just don’t use it. Why wouldn’t you use LinkedIn to ask someone you know, like and trust to introduce you to someone they know, like and trust? It’s found in the dropdown to the right of Send InMail button
Holiday Bonus: You can always ask the person if they are willing to introduce you first and then remind them in the introduction that they agreed to introduce you!
Join groups in your own market or industry, your ideal client’s industry, groups that you are interested in, groups that your target prospects are members of, alumni groups, open groups and some big groups (Consider Social Media Marketing Consultants with over 20,000 members). Once you join a group you can send a message to strategic members /prospects or invite strategic members to connect with you.
Holiday Bonus: For more posts on groups check out:
19- CREATE A GROUP
Consider creating an open or closed group. Make sure you, or someone in your company is tasked to moderate it to keep it interesting and relevant. Make your group a destination and active forum.
Holiday Bonus: See what we are doing with Social Media Marketing Consultants and our associated Google Hangout and Membership site!
20- LIMIT THE INVITATIONS YOU SEND OUT
You only get 3000 invitations in a lifetime – use them wisely. Even though LinkedIn gives you the tools to upload your entire list, make sure you only invite people who are already on LinkedIn and don’t invite more than 2500 people – leave a few invitations for the future.
Holiday Bonus: If you have hit your limit you can always beg LinkedIn Customer service in the Help section for more.
LinkedIn has an IDK “I don’t know” button that could get you in a lot of trouble. When inviting someone to connect with you, I highly recommend telling him or her how you know him or her or why you want to connect.
Holiday Bonus: I would also add the disclaimer: “If you feel you have received this message in error, or simply don’t want to connect, please ignore this invitation.
22- CREATE A COMPANY PAGE
If you have not yet created a Company page, now is the time to do it. (https://www.linkedin.com/company/add/show) If you already have a Company Page, but have not been there recently, its time to revisit it, and add the new banner image, featured groups, targeted updates.
Holiday Bonus: you can now also add Showcase or “Sub Pages”. For a week’s free access to my Company page training go to Lynda.com/trial/VivekavonRosen
23- EXPORT YOUR DATA
You can now export your all your LinkedIn data (this is different than exporting your profile as a PDF) To export your data, go to your settings, click on account and then click on the button that says Export Data. LinkedIn says it will take 72 hours to export, but it usually only takes 24.
Holiday Bonus: The files within the LinkedIn Export Data folder you will get are a hidden treasure trove of information – including a full export of all your connections, a list of your skills, the algorithm LinkedIn uses to classify you in ads and the number of endorsements you have *(and by whom) to name a few!
24- ALWAYS BE COURTEOUS
LinkedIn is a business-social site. Be courteous. Try to Answer InMails, messages, and requests for introductions within 72 hours. Remember your “Please” and Thank you”. Help someone out.
Holiday Bonus: Always remember, people do business with people, and refer people, they know, like a trust!” (My favorite Bob Burg quote.)
LinkedIn is a great place to get information, to get connections, to get clients, to get employees. But follow the golden rule: “Do unto others as you would have them do unto you.” Don’t spam. Don’t infiltrate email boxes with constant sales messages. Instead share valuable information via your groups, updates and answers and let clients come to you!
What are your favorite LinkedIn tricks? Let us know in Comments below!
1. Do you think you have a good LinkedIn Profile?
2. If a client came to your LinkedIn profile, would they know what you do in under 3 seconds?
3. Is your LinkedIn profile branded to your other Social platforms?
4. What special elements are you using on your LinkedIn profile?
5. Are you using a Hero Image? Share you link and let us see!
6. Are you using media on your profile? How?
7. Are you promoting your publications or projects on your profile?
8. Do you have a company page? Want to share it?
9. What engagement tools do you usually use on LinkedIn?
10. What other suggestions do you have for folks new to Linkedin?