LinkedIn’s New Mobile App - Why It’s for YOU!

Wednesday January 27, 2016 comments Tags: LinkedIn, LinkedIn App, LinkedIn Expert, Viveka von Rosen

(First Published in the Social Media Examiner! http://www.socialmediaexaminer.com/10-ways-to-use-the-new-linkedin-mobile-app/)

The new LinkedIn app makes it easy for marketers on the go to do nearly everything they’d do on a desktop from a mobile device.  From the Mobile App you can now easily:

  1. Write Updates
  2. Share LinkedIn Publisher Posts
  3. Engage with your Connection’s Updates
  4. Check out and engage with people who have viewed your profile or updates
  5. Edit your Profile
  6. Engage on Messenger
  7. Access your Connections
  8. Do a Keyword Search
  9. Change Account Settings
  10. Navigate other LinkedIn Mobile Apps

If you live in Atlanta, you are definitely going to want to attend the Mobile-X Festival May 11-12th!  And if you want 40% off the ticket, use promo code: VVR16 (in Feb it drops down to 30% off)

Let’s Look at these steps in more detail!

#1: Write Updates

The LinkedIn mobile app makes it easy to create and share updates, especially if you want to use images.

(Click HERE to share)

#2: Share LinkedIn Publisher Posts

The LinkedIn mobile app doesn’t offer the functionality to create a post on LinkedIn Publisher, but you’re able to share existing LinkedIn Publisher posts with your network.

(Click HERE to share)

#3: Engage With Your Connections’ Updates

The redesigned LinkedIn app interface makes it easy to find, share and otherwise engage with your connections’ updates. This is a great way to stay top of mind with your network.

(Click HERE to share)

#4: Check Out Who’s Viewed Your Profile or Content

On the Me tab, you can see people who have viewed your content or engaged with you, whether you’re connected on LinkedIn or not. Then you can easily interact with them.

#5: Edit Your Profile

If you’re attending a conference or in a meeting and notice something is wrong with your profile, you can fix it right in the app. Previously you could only make basic profile edits through the LinkedIn app. Now, you have a number of options.

#6: Send and Receive Messages

The Messaging feature in the LinkedIn app is actually easier to use than the desktop version. To access your messages, click the Messaging tab. If you see a message you want to respond to, click the message and type your reply in the text box at the bottom of the screen. Then click Send.

To send a new message, click the Message icon in the right corner of the screen. In the New Message window, enter the recipient‘s name in the To field and type your message in the text box at the bottom of the screen. You can also upload an image, but you can’t attach an actual file. When you’re finished composing the message, click Send.

(Click HERE to share)

#7: Access Your Connections

Go to the My Network tab to see your contacts‘ recent activity. This network brief will show things like job changes, birthdays and work anniversaries. At the top of the screen, swipe through these updates to see what’s new with your connections. Then like and comment.

#8: Do a Keyword Search

Search via the mobile app is much more functional than it used to be, but it’s not as good as the advanced search you can do with a desktop browser. To access search on the mobile app, click the Search tab. Enter your search term in the box and either select an option from the list that populates or click Search.

(Click HERE to share)

#9: Change Account Settings

The Settings area has drastically improved with the redesigned LinkedIn app. To access Settings, click the Me tab and then click the gear icon in the right corner of the screen. Then click the Account, Privacy or Communications tab and select the setting you want to update.

#10: Access Other LinkedIn Apps

LinkedIn is potentially integrating all of their apps into one super app. However, until that time, you can access their various apps from one convenient spot in the LinkedIn app.

In Conclusion

The recent updates to the LinkedIn app make it much more functional for marketers on the go who don’t always have access to their computers.

Prior to this release, you had to use both your desktop browser and the mobile app in concert to get the most out of LinkedIn. Now you can access 90% of LinkedIn functionality from the mobile app. (You still need to use LinkedIn via your desktop browser to write a LinkedIn Publisher post or customize an invitation.) Plus, you can integrate other LinkedIn apps into your experience.

If you live in Atlanta, you are definitely going to want to attend the Mobile-X Festival May 11-12th!  And if you want 40% off the ticket, use promo code: VVR16 (in Feb it drops down to 30% off)

(Click HERE to share)