New LinkedIn Groups App

By: Viveka Thursday October 15, 2015 comments Tags: LinkedIn Groups, LinkedIn App, LinkedIn Groups App, Viveka von Rosen, LinkedIn Expert

The NEW LinkedIn Groups the application is now available for your Apple device and I actually really, really like it. (Changes to Groups on LinkedIn rolling out soon!)  Go to iTunes, click on Apps and Search for LinkedIn Groups.  It is NOT the first app to show up.  You will recognize it because it looks a lot like the Connected app. Check out this video to see LinkedIn Groups in action!


Once it is downloaded and opened it, the app is going to ask you if you want to sign in as yourself (if you already have a LinkedIn mobile app.) If you don't, then you'll probably just have to sign into LinkedIn. Either way, you only have to do it once, and then the LinkedIn Groups app will take you to the home screen where you can see “what's happening.”



The Highlights page is pretty much the same thing that just shows up on your Groups homepage on LinkedIn. Not too much different there. The articles that are getting the most likes and comments in your different groups will show up here. You can scroll through them, like them, comment on them right from the highlights page. You don't even have to go into the group to see or engage with the post. 

The Groups icon will allow you to see all the groups that you are already a member of. This isn't searching for new groups. These are groups you're already a member of. Do a quick search for those groups, too, so you don't have to scroll through all 50 (if in fact you belong to 50 or more groups.) A left sideswipe allows you to leave a group.   


To open a group, just double click on the icon of the group itself, either from the highlights page or from the group search page.



There is also a jobs option. (Promotions are gone). So you just have the conversations, which are simply the updates, and then you have jobs. You can sort updates by those two things. When you double click on the group name, it will also pull up a brief description of the group and who the members of the group are. From here, you can leave the group. Also from here, you can invite others to join. This might become an important way to start communicating with people and engaging with people and adding value to people, especially if they're someone who wants to join a group that you're a member of.  That might be a way you can garner some goodwill.



As well as starting conversations, you can attach photos and mention someone with an @ sign. Right now there's no reply on the mobile app.  You can't just reply to someone who's commented on your post, so you have to @mention him or her.


The Notifications feature is nice, allowing you to easily see and sort the notifications that people have liked, shared or commented on.


Finally, there's the discovery tab. That is going to show you groups that LinkedIn think you might be interested in joining. It'll show you how many members there are, and allow you a Request to Join. There's no more just joining any group that you want to join.


That is the new groups app .. And I have a feeling the website, once released, will be similar to that. Hopefully that gave you some ideas about how you can use this new groups interface to engage and build relationships with your prospects!



About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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