Monday April 21, 2014
Your professional headline, the area just underneath your name, is a short (120 character) description of who you are and what you do. Most people will just have their title “at company,” but they don’t actually take the time to describe who they are and what they do. The 120 character limit is not a lot, it is about the length of a sentence; however, it is far better than just writing your title and company, especially if your company name doesn’t fully describe what your company does. So, use the professional headline. It is a great place to put a tagline and, if they fit, use some of your most important key words.
The other thing to know about your professional headline is that most of your communication on LinkedIn, whether you are responding to a group message or sending a message or inviting someone to connect or introducing someone to one of your contacts, is going to show your picture, name and professional headline. So take the time to make you headline good. Again, writing it in a Word document is a great idea because it will catch any spelling errors. And spelling errors in your headline could turn off many potential prospects.