Monday March 10, 2014
LinkedIn and Visual Storytelling
Ekaterina Walter's new book, “The Power Of Visual Storytelling” (that she wrote with Jessica Gioglio) inspired me to write a quick article about the rise of visual storytelling on LinkedIn.
Back when I started using LinkedIn in 2005, it was a purely text-based social site. Not a picture to be seen except for the LinkedIn logo and our photo.
Eventually LinkedIn incorporated some third-party apps like Slideshare, Behance and Wordpress that allowed us to bring in a little visual imagery. And then – even though LinkedIn bought Slideshare – they got rid of all of their applications in one fell swoop.
Groups and Company pages eventually got a makeover allowing for Facebook like Banner images, or “hero” images to help with visual branding between our web and LinkedIn presences.
And LinkedIn finally got onto the Pinterest/Instagram/Vine-like bandwagon - finally allowing us to upload various types of media into our LinkedIn Profiles. Now we can add pictures (jpegs, pngs, etc.), YouTube videos, PowerPoint and Slideshare presentations, word docs and PDFs into our Summary, Experience, and Education sections.
We can also upload images into our updates (Personal Profile and Company page) and you can even change and edit the images in your updates on your Company pages.
LinkedIn Showcase pages can be very visually arresting – although not many people know or use them too much yet.
So with all these new changes to LinkedIn, it might be a really good idea for us to have a visual storytelling strategy!
And that's where Ekaterina and Jessica's book comes in! Ekaterina and Jessica’s research show us that in this world of ADD, ADHD, SOS (shiny object syndrome), 140 character tweets, 6 second Vines and flash video engagement, our attention is actually the new commodity – which means that Visual Storytelling is the new currency.
Check out these facts from her book:
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than those without.
- Viewers spend 100% more time on web pages with videos.
Crazy right? Well thank goodness LinkedIn has figured it out too – so now we can use the strategies, tips and suggestions infused within the pages of The Power Of Visual Storytelling
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
And we get to have Ekaterina Walter on the LinkedInChat to tell us more!
Ekaterina’s Official Bio:
Ekaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”, and“The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.”
A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur.
Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. She has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named among 25 Women Who Rock Social Media in 2012.
Walter was featured in Forbes and BusinessReviewUSA, and her opinion was highlighted on CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, WSJ and more.
She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Walter holds a Master’s degree in International Management from the Thunderbird School of Global Management.
Q1: Tell us a bit about yourself.
Q2: When did you realize Visual Storytelling was going to be a necessity for social marketers?
Q3: What is Visual Storytelling exactly?
Q4: Can you share some stats about the power of visuals in your marketing?
Q5: What kinds of media do you recommend people upload into their social profiles?
Q6: What are some benefits of the different mediums?
Q7: What are the 7 Elements of Visual Storytelling?
Q8: Even though your book doesn’t have a section for specifically LinkedIn (understandable since it still the least visual of all the sites) you do have some great Slideshare tips. Can you share some with us?
Q9: What are some steps folks should take when creating a visual storytelling strategy?
Q10: What are some other marketing (with visuals) tips that you can share with us?
Q11: Any last advice?