Friday June 24, 2016
You’ve heard of LinkedIn recommendations. Maybe even have a few. But really, what’s the point? Why bother?
What is a LinkedIn Recommendation?
A LinkedIn recommendation is the exact same thing as a testimonial. Except on LinkedIn. And according to McKinsey, testimonials may be the driving factor in purchasing 20% – 50% of the time.
Check out your averages sales page. How many testimonials do you see? In fact, some sales and landing pages are mostly testimonials with a smattering of sales copy dropped in!
How about you? Have you ever decided to buy… or not buy something on Amazon because of a review? Consider LinkedIn recommendations to be a review of your business on LinkedIn.
Another bonus is that recommendations are listed twice on your profile. Once under the Experience section they were written for, and also at the bottom of your profile. That way, a potential prospect can read your Recs for the business experience that is relevant to them, or scroll down to the bottom of your profile and read them all in one place.
The Mechanics of a Good Recommendation
The biggest problem with LinkedIn recommendations is that the actual LinkedIn feature (where you ask and give recs) is hard to find! LinkedIn keeps moving it around.
If you already have recommendations, you can just scroll down to the bottom of your profile and click on either “Ask to be Recommended” (to do just that) or “Manage” to manage the addition and positioning of your recs (as well as see if you have any new recommendations or recommendation requests.)
However, if you have not yet received a recommendation (that you know of) you would never know where to look! In order to find the recommendations feature you will have to go to www.LinkedIn.com/recs to see if you have received any new recommendations.
As you can imagine, I am pretty darn fluent in LinkedIn-ese… and yet when I jumped into recs this morning, there were 4 outstanding recommendations that I wasn’t even aware of. Why? Well, you used to be able to accept a recommendation from your Inbox. But now with the new Messenger feature it’s a 4-step process.
- Read the message from your friend who has recommended you
- Click on the link below (how would you know to do this? There is no instruction from LinkedIn)
- Accept the Recommendation
- Check to make sure it made it to your profile
Apparently the message holding the different recommendations had gotten lost amongst all the other messages!
Go ahead. Put this magazine down, sign into LinkedIn and see if you have any outstanding Recs!
Asking for a Recommendation
The best way to ask for a recommendation is to go to www.LinkedIn.com/recs/ask.
- Choose what experience or education you want to be recommended for
- Choose who you want to recommend you. Make sure you actually know them and have worked with them, or know that they know YOUR work.
- You can only choose 1st Level Connections.
- You can choose up to 3 people, but only ask one person at a time. That way it will be more personal and the responses will be better.
- Choose your relationship to that person (there’s a drop-down.)
- And their position
DON’T GO WITH THE DEFAULT COPY!!!!!
In the subject line, remind them how they know you:
“Can you recommend me for the work we did together at ABC Corp on Project X?”
In the body of the request, give some specifics as to what you would like them to say about you. The more help you can give your “recommender”, the better your recommendation is likely to be!
“Could you speak to my expertise, ease of working with me, timeliness, professional knowledge, ability to increase revenue…”? Etc., Etc!
Remember, like a review, the better the recommendation, the more likely it is to sway a prospect into calling you!
Bonus: If someone has already given you a review or testimonial on your website, (or on Amazon or on Yelp,) see if you can find them on LinkedIn and ask them to repurpose their review for LinkedIn. Make sure that you copy and paste the original testimonial into your request so they don’t have to look it up!
Give to Get
I would highly recommend giving recommendations as well. Think about who has mentored you, helped you to build your business, worked with you, worked for you, or who you’ve worked with - that have made a big difference in your life and career. Find them on LinkedIn. If you are not yet connected, invite them to connect (and let them know its because you want to write them a recommendation.)
If you are already connected, go to their profile and to the right of send message, click on the dropdown and choose “Recommend.”
You can also go to www.linkedin.com/rec/give and search on their name.
Write a stellar recommendation focusing on how your interaction with them benefited you and your business. Remember other people will be reading this, and if you can write something that will help to improve their business, even better!
Another bonus? Your picture, name and professional headline will show up and be associated with their profile. If it’s an Influencer you are recommending, that could be a very good thing. Lots of people looking at them means lots of people looking at you. Plus, it’s just nice to do good things.
- Take ten minutes a day for the next week to recommend at least 5 colleagues.
- Ask five more of your connection (a week) to recommend you!
- Try and get at least two recommendations for each experience section (job) you have listed on LinkedIn. And at least 5 for your most recent job.
- Revisit LinkedIn.com/recs monthly to see if a=some new recs are hiding there waiting for you!
Bonus: If you have LinkedIn recommendations, you can also repurpose them on your website!
And hey, if you want, feel free to recommend me at www.LinkedIn.com/in/LinkedInExpert!