Here’s the bonus right up front – when LinkedIn tells you your profile is 100% complete, don’t believe it!  Here’s why:
1.            Don’t put anything in the name field – other than your name.

I catch many “super users” (usually recruiters) making this common mistake.  Thinking they will be more “contactable” they add email addresses, phone numbers and group affiliations into the “name” field (when editing “Basic Information” on LinkedIn. ) They think that:  John A. Smith  (Johnasmith@gmail.com) LION will get them more hits than a simple: John Smith (Hey – I did this too when I first started on LinkedIn)  The problem is that LinkedIn will categorize you incorrectly, which means you’ll be harder to find when someone types your name in.  It also means you will be harder to find in the “contacts” list.  (Especially if you have 500+ contacts.)  Harder to find means less business.  Keep you name clean: John Smith.  You’ll have plenty of other opportunity to put your contact information in your profile (Headline, Summary, or Contact Me sections to name a few).  And in those other sections you can always use CAPITALIZATION and “special characters” to make YOUR CONTACT INFORMATION jump out at the reader.

Ladies- LinkedIn finally has a field for your maiden name.  Woohoo!  It’s been an issue they took far too long to resolve.  But now your old colleagues and your new friends can find you!

2.            Don’t create your LinkedIn Profile in LinkedIn.

Create a LI Profile Word template to create and edit your profile.  This will guard against spelling and grammatical errors, and can be easily copied into other social media platforms to keep your branding unified. It will also save you a boatload of time.

If for some reason LinkedIn ever suspended your profile, mistakenly shut down an active profile because of LinkedIn Schizophrenia, or you simply wanted to try out another business networking site, having a fully formed profile already in a word document is a life saver.

3.            Don’t use boudoir shots or your business logo for your LinkedIn photo.

This is a BUSINESS NETWORKING site.  Unless you are a “professional” (in the euphemistic sense of the word,) keep your photo professional.   Head shot only. (Let them see your trustworthy eyes and kind smile)  Also, as I myself learned when I tried to cheat and create a company profile, LinkedIn doesn’t like logos.  And for those of you with new babies – yes your kids are adorable – you can show them off in Facebook.  And while that is a mighty big fish you’ve caught, don’t post it as your photo unless you are a fisherman or guide.  Same goes for the cool cars.

4.            Don’t ignore the update function.

Similar to Twitter and Facebook’s “What’s on your mind?” the LinkedIn update can be a powerful tool to keep you top of mind.  You will show up on your connection’s homepage and even their email (Especially if your connections don’t know they can turn this update off).  And don’t be obnoxious with it.  I recommend people Tweet hourly, use Facebook to update daily, and update on LinkedIn one or two times a week.

Like the other updates, you can post links, let people know about upcoming events, that you are looking for a job, or have an upcoming gig on http://certifiedsocialmedia.com

5.            Don’t leave your “public profile” unedited.

How useful or memorable is this public profile URL:  Linkedin.com/in/23h9il   How about this one?  http://www.linkedin.com/in/linkedinexpert Your public profile can be a powerful way to optimize your brand, raise your Google rankings, increase connections and position yourself as an expert.  Many people simply miss the fact that you can customize your public profile URL.  You can use your name, your company name, or your personal brand.  All lowercase, one word, no special characters.

6.            Don’t ignore your website link and make sure to customize it.

First of all, if you have a website, blog site, or even another social media address, for heaven’s sake, make sure you have it in your LinkedIn profile.  You have THREE opportunities.  Use them all!

Make sure you customize your website by choosing “other”.  Are you more likely to click on “My Website” or “Advanced LinkedIn Training Webinars?“  “My Blog site” or “Free Social Media Tips”? Everyone I have talked to who has customized their website has tracked higher click through (well – those who use analytics)

Every time someone jumps from a mega site to your website, your Google rating climbs just a bit higher.  Higher rating = more hits = more sales! And really – isn’t that one of the reasons we are on LinkedIn?

7.            Don’t use “experience” to reflect a simple copy of your resume.

Hey, you can now use box.net to upload your resume into LinkedIn.  So while you certainly want to use “Experience” to list your current and previous jobs, really utilize the space by filling it with all that stuff you wish you had room for in your resume.  Did you work for/with any Fortune 500 companies? Did one of your projects save the day?  You can always use this space to “wins”, different companies you have helped, seminars or workshops you have presented, a mini-shot of your personal website.  And fill it with keywords!

8.            Don’t use “education” to simply reflect your traditional education.

Certainly you are going to want to list all the degrees you have managed to accumulate.  If you have a PhD from Harvard, by all means, let us know.  But you can also use this section (once again, using that magic tool called “other”) to list special certification, licenses and other nifty specialties that make you stand out in a crowd. Once again, use your key words!

9.            Don’t ignore the Summary section!

The Summary section is probably one of the most useful and overlooked tools on LinkedIn. You have 2000 characters – that’s 2/3′s of a page to tell people who you are, how to contact you, why they should hire you or your company.  This is also an EXCELLENT place to capitalize those things you want to DRAW the human eye to.

And for that electronic eye – use your key words.  Like the web of 1996, the more you say something about yourself, the more true it is on LinekdIn.  (Go ahead in put “LinkedIn Expert”  – using the quotes to keep the words together -  in the LinkedIn Search bar.)

Remember to use white space (it only takes a character to break that clump into nice readable paragraphs,) CAPITALIZATION, special characters, and key words.  And as mentioned before – CREATE YOUR SUMMARY IN A WORD DOC FIRST.

10.          Don’t forget to use the applications

LinkedIn finally has some pretty nifty internal and open source applications to make your LinkedIn profile even more effective.  Some of my favorites are:

• Events
• WordPress
• Slideshare.com
• Box.net
• TripIt.

Check them out and utilize them!

Ok -jumping off my soap box now.  Go ahead and make those changes.  let me know if you don’t start getting more business through LinkedIn!

Oh – and invite me at http://linkedin.com/in/LinkedInExpert – I promise to accept your invitation!  vivekavr@gmail.com

Social Media and You:  Or – How I Doubled my Business in a Year

If you have been watching ABC, or bought shoes from Zappos! lately – then you’ve been touched by social media. You can’t avoid it, don’t even try.   No doubt you’ve seen your kids “message”, their fingers moving faster than the speed of light?  And wasn’t that guy who created facebook^TM a young whippersnapper of 19 (now an aged 24 year old billionaire)? So one must ask oneself, “Seriously, how could a tool utilized in such crazy, time wasting ways be a useful form of communications?”  If you think social media (facebook, twitter, LinkedIn, MySpace, blogging, YouTube, etc.) is a waste of time, you are not alone.

But wait – there must be something to it when facebook is bigger than some countries (population wise) and worth more than GM and Chrysler put together.  When twitter is so popular it grew 1400% just last year. Social media can be an extremely powerful tool.  Many very successful businesses have used it to:  connect with like minded others, let people know about their gifts, inform audiences of upcoming events, sell product, or just keep better in touch with friends.

So what is this social media thing?  In its simplest definition, social media uses online and mobile tools to communicate user generated content. And why is this important?  Well, its user driven.  That means you, and your potential clients, can drive the conversation.  And the result?  Connections with people that generate better information, better ideas, more directed sharing and if you are in sales, better leads.  We are telling corporations what we want (and your consumers can tell you what they want – saving you time and a lot of money).

What I like the most about social media is that it truly seems to reflect the authenticity and integrity of an individual or a business.  Very simply, people who try and use social media in the old style of  “sell, sell, sell”  become irrelevant and  ineffectual in this medium.  It is self-policing too, so people trying to abuse the system are often caught out and shut down immediately.  Those who operate within social mediums with authenticity, integrity, generosity and relevance begin to attract a large audience.  If you have a service or product to sell, or even information to give away, this can be a very good thing indeed!

AS a social media speaker, I often say that social media “creates a false sense of familiarity”.  But this “false sense” can quickly turn into genuine friendship and powerful strategic business partnerships if you reach out beyond the screen.  Social media is its most effective when we reach out via phone or phone to actually connect with those we are connected to online.

Say you have a holistic business.  You know your stuff, you’ve been successful through referral marketing, but would like a little more exposure.  Using the combination of blogging, twitter, facebook and some great downloadable e-material you generate, your business could explode into new markets and widen your influence base.  If you have something valuable to share, let social media help you do it!  Remember Marianne Williamson.  Don’t be afraid to shine.  If you are not afraid to be and reflect your best,  you will attract a network or potential clients to you.

Maybe you are contemplating moving somewhere new? Through social media you can reach out and create relationships:  business mentors, partnerships, advisors, referrals – and even a clientele base, before you even step foot in your new city.

Do you have an event? Either a local workshop or global webinars or teleseminar?  Social media can help widen your circle of influence so that you can touch a lot more hearts, minds and souls!

The ways to utilize social media are practically limitless. I have created “The Ten Be’s of Social Media Success”.  Follow these and you will be successful no matter which platform you choose:

• Be relevant
• Be informative  – give information away – a lot
• Be human – create relationships
• Be current
• Be substantial
• Be transparent (be able to back your claims up)
• Be in touch (pick up the phone!)
• Be clear on your brand
• Be clear on your keywords (OPTIMIZE)
• Be prolific

Just don’t be pushy and sales-y.

Go ahead, dive in.  There is a reason that most of the people who jump into social media stay in.  Because it allows them to experience greater success, connection, increased business and simply better relationships.

www.twitter.com/LinkedInExpert

www.LinkedIn.com/in/LinkedInExpert

www.VivekaOnFacebook.com

www.LinkedIntoBusiness.com