I Love Lists
Viveka\'s List of Useful Lists!
Here are the list.ly lists I want to remember Loading Items
Category Archive: Uncategorized
Permanent link to this article: http://linkedintobusiness.com/my-favorite-list-of-list-ly-lists/
List of Resources from the Go Giver Retreat
Please feel free to add your resources to this list below!
List of Resources for #TGGR (The Go Giver Retreat)
Here is a list of resources that was shared at Bob Burg\'s Go-Giver retreat. Please feel free to add your own websites and links with the "Add Item to List" link below Loading Items
Permanent link to this article: http://linkedintobusiness.com/list-of-resources-from-the-go-giver-retreat/
A Three-Step Process to LinkedIn Communication Success
Get Organized and Be More Effective on LinkedIn
Checklist, Calendar and Schedule
Successful communications on LinkedIn can come down to this three-part process.
- Create a LinkedIn Checklist
- Create a Communications Calendar
- Schedule Your Communications
LinkedIn Expert Advice:
Create a LinkedIn Checklist of Daily Updates and Posts
The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.
A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.
A simple and easy tool for a Mac is 2Do: http://itunes.apple.com/app/2do-tasks-done-in-style/id303656546?mt=8 I like 2Do because it easily integrates with your calendar (Saving you a few steps)
Both applications have smartphone apps that will also sync with your calendars.
Things you might put in your checklist are:
- Posting daily status update about a client
- Posting daily status update about your industry
- Posting daily status update about your product or service
- Posting daily status update about an upcoming event
- Contribution to a group discussion (Group A, B and C)
- Posting a question in your group
- Posting a question in a group you are a member of
- Answering a question with an old blog post
- Asking a question to spark engagement
- Responding to mentions in status updates
- Posting a Company page status update – general
- Posting a Company page status update – specific
- Sending a private message to a specific “tagged” group of connections
(Of course there are many other functions you can add to your checklist in regards to your LinkedIn presence, but this post is focused on communications.)
Why create a checklist? It ensures that you get all your tasks done, and frees your brain to be more creative, and less focused on “Did I remember to do???” Also writing, and then checking off your tasks gives you a sense of accomplishment. Also, if makes it easier to delegate work, and maybe even go on a vacation if you have a checklist of tasks that need to be done (in this case updates and posts that need to be written) ready to hand over to someone.
Put Your Checklist on a Calendar!
The second thing you want to do is calendar your checklist so it actually gets done. As mentioned above, at least these two tools can automatically schedule your calendar. You might need to go in and add details (like which client you are highlighting, what group you are posting to and what “tagged” connections you are sending a message to.) For some people, writing “Update congrats to HBC” will work, other people might want to even write the post and then calendar it.
If you are able to delegate some of your social media posting, then more detail is usually better.
Lisa Buyer recently wrote a great article on why you should create a social media calendar as well as sharing some useful templates and links: http://searchenginewatch.com/article/2136988/How-to-Create-a-Social-Media-Editorial-Calendar (Your required reading for Tuesday’s #LinkedInChat)
She lists the benefits of having a calendar as:
- Accountability: Put it in writing where everyone can see it, touch it and live it.
- Commitment: Stamp a date on it, chances are, you will get it done.
- Accomplishment: Checking it off the list feels so good and ties back to accountability.
- Planning: Big picture first, start at the year, month, week and day.
- Creativity: Mapping out the topics first will help free up space for creativity and inspiration. (So true!!!)
- Trends: Tie in the topics with keyword research and boost the SEO strategy.
- Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas.
I know it might take a bit more time to calendar your updates, but the pay off can be immense. Whenever I follow my own advice, all my numbers go up – including my bank account. A few more minutes, strategic thinking and organization really can get you some exponentially positive results.
Schedule Your Posts for a Later Date
Once you have created your checklist and scheduled it on a calendar, then use a scheduler to post updates! (Right now you can only schedule your status updates to LinkedIn, but I’m sure eventually some of these tools will allow for posting into groups, answers and messages as well.) Why schedule? So it gets done! Have you ever realized ten minutes before a presentation that you forgot to let people know you were even giving one? Or is it just me?
A few scheduling tools I like are Hootsuite and BufferApp. Now you have probably heard about, and might already be using Hootsuite. It’s a good tool and I recommend it. Especially the paid version. But a relatively new tool to the scheduling arena is BufferApp. I like it because it as an easy plugin I can use right from my browser (and Twitter) and it allows you to very easily schedule multiple updates to LinkedIn, Twitter and Facebook a week at a time – from one page. None of this cutting and pasting and backing and forthing!
I like this tool so much in fact that I have invited BufferApp co-founder Leonhard Widrich (I know – he totally sounds like a 
Harry Potter character, right?) to tell us more about Buffer App on our #LinkedInChat Tuesday April 17th at 5 PM PST!
Leo describes Buffer App: “Buffer is a smarter way to share your Social Media updates. All you have to do is add new Tweets, Facebook posts or LinkedIn updates to your queue and they will be automatically posted for you at a better time, well spaced out over the day (or weeks). You can add new updates to your Buffer from any website through browser extensions, mobile phone or iPad.
Since we are going to be picking Leo’s brain, you might want to know more about him!
Leo Widrich is the Co-Founder of Buffer, a smarter way to share Tweets, Facebook posts and LinkedIn updates. He loves to connect with the Buffer community day and night. He also blogs more Social Media and Productivity tips at http://blog.bufferapp.com. Say hi on Twitter at @LeoWid, Leo is a very nice guy.
LinkedInChat by LinkedIn Expert Viveka von Rosen
Questions we’ll be asking Leo on the #LinkedInChat:
Q1. How can Buffer help you with a better LinkedIn/ Social Media presence?
Q2. Is there an issue with too much automation on Social Media?
Q3. What are the results from Buffer regarding clicks, Klout score and engagement in general?
Q4. Which other tools can be used together with Buffer?
Q5. What other questions do you have for Leo?
The #LinkedInChat is held every Tuesday night at 5 PM PST, 8 PM EST. I like using http://tweetchat.com/room/linkedinchat (You have to be on Twitter in order to join the chat). So if you want to know more about BufferApp, this article or LinkedIn in general, please come and participate! If you want me to add your questions to the chat, just post them in “Comments” below. Here is our Group on Linkedin http://t.co/cpIEI6y6 so you can continue the conversation!
For a Transcript and Stats about tonight’s chat please check out Hashtracking after the LinkedInChat at: http://beta.hashtracking.com/ht-pro-rpt/cjeffers-linkedinchat-2012-04-17/
Here’s the list of resources we talked about in tonight’s chat:
Tonight we had @LeoWid from BufferApp on the #LinkedInChat. Here are some resources from that chat! Loading Items
Permanent link to this article: http://linkedintobusiness.com/a-three-step-process-to-linkedin-communication-success/
The Awesomest Evergreen List of Social Media Resources
Here are some of the Social Media resources I find useful and I\'d like to share them with you. Please feel free to contribute your favorite social media resources. Loading Items
Permanent link to this article: http://linkedintobusiness.com/the-awesomest-evergreen-list-of-social-media-resources/
24 Ways to Promote Your Book on LinkedIn
Using LinkedIn to Promote Your Publication
1. If your book is listed on Amazon, use the “Reading List” by Amazon to highlight it in your Profile. Do a brief write up in the “comments section” of the Reading List by Amazon. You have 5000 characters. If you don’t want to brag about yourself, transcribe one of your book’s testimonials in the comments section.
2. Encourage your friends to list your book in their Amazon Reading List with positive comments.
3. Add your book to your “Professional Headline” section. You have 120 characters to work with. Mine reads: “Author of Wiley’s “LinkedIn Marketing: An Hour a Day” ★Forbes Top 10 Most Influential Women★ Moderator of #LinkedInChat”
4. Add your book to your “Experience” section. In the “Company” field put down your Publishing Company, and in the “Title” field something like: “Author of Sell More Stuff. An essential resource for all sales professionals.” Then you have 1000 characters to describe why your book is an essential resource to your key audience.
List Your Book in "Experience"
If you are self-published or you do not want to represent yourself as working for your publisher (or they wot let you) then put your book title in the “Company” field and in the title field: “Author of the essential resource for sales professionals.”
5. Encourage friends to “recommend” your book in “Recommendations”. It is best if you have the book listed in “experience” first.
6. Edit your website link by clicking on “Edit” and then “Other” to read “Buy (or read) my book here” and add a direct URL to your book’s sales page.
7. Use the “Update” feature to tell people about your book. Share your update with groups and Twitter.
8. Talk about your book and why someone should buy it in your “Summary” section – you have up to 2000 characters. Make sure you give them the WIIFM (What’s In It For Them.) You could also put a promo code in your “Summary” section.
9. If you don’t want to use up your “Summary” section to talk about your book, then use the “Contact Me” section and move it up higher into your profile. (In “Edit profile” hover over the “Contact Us” section. The cursor will change to allow you to grab and move this section.) Click on the “Change contact settings” hyperlink and then cut and paste your information over. You have 2000 characters, but the field is very limited, so create your prose in a word doc first.
10. Transcribe a section of your book into the “Contact Me” section so people can get a taste of the content.
11. Do you have an excerpt of your book? Save it as a .PDF and upload it using Box.Net. (Found in Applications under “More”)
Use Box.Net to upload a excerpt of your book (PDF)
12. In “Edit Profile” you will notice an “Add New Sections” link. One of the options is publications. Add it!
Publication in "add section"
13. Do you have a video or power point presentation about your book? Add it using Slideshare or Google Presentations.
14. Do you have a blog that focuses or talks about your book? Embed it using BlogLink or the WordPress app.
15. Send messages to your connections telling them about the book with all the pertinent links (they will show up as hyperlinks in your message.) Add the link to buy or download the book, special promo codes, etc.
16. Send “teasers” in your “messages”. I recently received a message from an author who was sharing his book one chapter at a time. If you wanted to read the whole book at once, you had to buy it. I thought this was very clever. At the very least he has more people reading his book. I am sure it boosted sales as well.
17. Share excerpts of your book in your groups.
18. Use excerpts of your book to complement or support ongoing discussions in your groups.
19. Join LinkedIn Today Publishers at http://www.linkedin.com/groups/LinkedIn-Today-Publishers
20. Look into LinkedIn Pubishers: https://developer.linkedin.com/publishers.
21. Use the LinkedIn Share button.
22. Find Questions in the Answers section that your book (or parts of your book) could answer. Quote your book and add the link to the sales page in the space provided.
23. Create a Book Launch Event and use LinkedIn’s “Events” app to invite people to it. Google likes things like this.
24. If your book has its own website and unique email address you can even create a LinkedIn “Company Profile” for your book. (You have to add the email address to your settings: Go to settings, click on account, then “Add & change email addresses.”) Once your Company is created you can add more video, describe the WIIFM of your book, sell it as a product, offer speaking and consulting services if applicable, add special offers and promo codes, links’ to download, etc.
#LinkedInChat
Tonight on the #LinkedInChat we’ll be discussing how authors and writers can use LinkedIn to promote their writing. Here are the questions.
Q1. Are you a published author?
Q2. Do you want to be an author?
Q3. Do you have a blog or an eBook
Q4. What tools are you currently using to promote your blog, book or eBook?
Q5. Looking at the above article, was there a new way to promote your book your hadn’t thought of? http://linkedintobusiness.com/24-ways-to-promote-your-book-on-linkedin/
Q6. What other ways can you think of to promote your book on LinkedIn not mention above? http://linkedintobusiness.com/24-ways-to-promote-your-book-on-linkedin/
Q7. Can you think of a tool that might work well with LinkedIn to promote your book?
Q8. Any more questions or suggestions?
Transcript of tonight’s LinkedInChat
Permanent link to this article: http://linkedintobusiness.com/24-ways-to-promote-your-book-on-linkedin/
My LinkedIn Wish List
What Do You Want From LinkedIn?
Remember wishing and hoping for something for your birthday? And then you finally got it and…. It was the wrong thing or the wrong color or just didn’t work like you wanted it to? Well, just in case LinkedIn ever grants me my social media wishes, I thought I’d make it really clear what I wanted!
So here is my LinkedIn wish list. What changes or additions would you like see in LinkedIn? (Who knows, maybe one day they will even listen to us!)
More and better LinkedIn analytics in general:
I just wrote a blog article about measuring the metrics on LinkedIn and what I realized was there weren’t a lot of metrics on LinkedIn to measure. So what do I want? I want LinkedIn to tell me if my campaigns are working, if people are listening, if my network is well rounded. I want more numbers, more metrics, more measurements to track and analyze. I want to know if there is a return on my time and (with a paid account) monetary investment.
Speaking of ROI (Return on Investment) … I get that ROI often means Return on Influence in social media – and sometimes Influence is hard to measure with hard numbers. But I also realize that in order to do better in business I need to be able to track and analyze what’s working and what’s not working on LinkedIn. I need those metrics! What should I do more of? What should I do less of? Tell me LinkedIn? Tell me!
LinkedIn personal profile update analytics:
Here’s what I don’t get. LinkedIn has the technology to run some analysis on who’s seeing and who’s reacting to your company page updates. So why not your personal updates? How hard can it be? (If there is someone out there conversant with LinkedIn’s API who wanted to create a program to measure the impact of updates or anything else on LinkedIn, I’d be more than happy to test it for you!)
More autonomous Company profiles:
And speaking of company profiles, how about making them a little bit more autonomous? I’m really excited about the fact that we can now have business company updates. But how about a little bit more autonomy?
LinkedIn CRM system:
If you read my blog on the future of LinkedIn, you know how much I would love a LinkedIn CRM. All (or most) of the elements are in place. I’d even pay for it! How about a calendar? A follow-up system? Something that integrates more easily with my existing CRM?
Ability to more easily communicate with people who have viewed your page:
So I’m really excited that LinkedIn actually will allow me to see who is looking at my page. How about an easy way to follow up with them? If they look at me, doesn’t that mean that they might be interested in hearing from me? And if not, can I confront them? Not easily on LinkedIn, (unless I want to pay for it of course.) Oh LinkedIn, why do you make things so difficult?
Member Delete from Inbox Messages:
I am what is known as a LION. Or a linked in Open Networker. So maybe you think I deserve it when I accept someone I connect to and they send me a spammy message. And yes – I know I can easily remove them from my contact list… but that means leaving my “Messages” inbox, to go over to “contacts”, then clicking on “remove connections” and finding the person and finally removing them. You get my point – wouldn’t it be nice if when someone sent you a really spammy message you could just delete him or her? (At least you can report them for spam and delete the message if not the person.)
Better video apps:
I would like better video apps. There I said it
More apps in my profile:
Come on LinkedIn! Its not like you even have many applications! Can’t I at least use some if not all of them? Limiting me to seven? Really? And bring back the Tweets app!
Targeted Updates:
I wish LinkedIn would take a hint from Facebook and create a way to post updates to certain people. Yes – You can update to certain groups, and you can send a message to certain 1st level connections, but I wish LinkedIn would allow us to post updates to a tagged group of people at a time. They already have the tagging tool, so why not incorporate it into Updates? It would certainly cut down on all the noise and make the updates a relevant part of LinkedIn.
Targeted Blocking and Security:
I also wish LinkedIn would take a page from Twitter’s book and allow us to block certain people from viewing our profile. Even if we unconnected from them, if we share a network at all (and its almost impossible not to) then they can still see our profiles.
Pretty please LinkedIn????
So that is my wish list… what would you be interested in seeing? And until them – what are some work arounds?
#LinkedInChat:
Q1: What are some items in your LinkedIn Wish List?
Q2: If LinkedIn offered better analytics, what would you want them to analyze?
Q3: If the LinkedIn Company profile were more autonomous, what might that look like?
Q4: What would be useful in a LinkedIn CRM system?
Q5: What LinkedIn Apps would you like to see that are not offered?
Q6: What other things would you like LinkedIn to improve or offer?
Q7 What are some work arounds?
Permanent link to this article: http://linkedintobusiness.com/my-linkedin-wish-list/
I’m off to South America
Hello everyone – I am off to South America for 10 day with no internet. Time to focus on my book and do a few gigs. But I’ll be back to answer your questions and share what I have learned about LinkedIn. Please feel free to leave any questions or comments in the comment field. Or email me at vivekavr@gmail.com. Or tweet me @LinkedInExpert! I’ll get back to you on the 22,d or 23rd!
In the meantime – there is the #LinkedInChat on Tuesday night at 5 PM PST www.linkedintobusiness.com/linkedinchats
Permanent link to this article: http://linkedintobusiness.com/im-off-to-south-america/
And Now for Something Completely Different: Facebook!
Facebook Resources
This is NOT my area of expertise – Andrea Vahl, Mari Smith, Amy Porterfield, Phyllis Khare are the ones to go to. I did, however, put together this list.ly list of some of the resources I used in my Facebook seminar today. What I like about List.ly is that anyone can add their own resources or webpage. List.ly is embeddable, sharable, generates relevant content and resources and creates very good SEO.
Feel free to like, add or comment on a link. Embed this list in your own blog or website!
To add a resource just put the URL in the available field at the bottom of the link.
These are just a few Facebook Resources I bookmarked while researching my Facebook seminar. I\'d love you to share any Facebook resources you have found useful. Loading Items
Permanent link to this article: http://linkedintobusiness.com/and-now-for-something-completely-different-facebook/
School is in Session!
Are you struggling with Social Media?
Finally a place to get all your social media questions answered
Have you you been struggling with social media? You know you need to use it but you aren’t sure where to start. Or maybe you’ve been using it but haven’t been getting the results you want. I wanted to let you know that help is here! I have some friends who are experts in LinkedIn, Facebook, YouTube, Twitter and Blogging and they have come together to form the Social Media Biz School: http://www.SocialMediaBizSchool.com?ap_id=linkedinexpert.
Social Media Biz School is taught by 5 premier social media experts:
- Denise Wakeman: Online Visibility Expert and Founder of The Blog Squad
- Andrea Vahl: Social Media Coach, Speaker and Strategist and co-author of Facebook Marketing All-in-One for Dummies
- Lori Gama: Author of Become a Twitter Pro in 20 Days: a beginner’s guide to Twitter
- Lou Bortone: Online Branding Specialist and video pro
- Viveka von Rosen: a nationally renowned LinkedIn speaker, trainer and consultant
Here’s how the school works:
Each week you will get one live webinar lesson. The webinar will be recorded so that you can listen in later at your convenience. The webinar will be focused on one subject each week. We will have a schedule for you so that you know what we will be covering. One week will be YouTube, the next on LinkedIn, then Twitter, you get the idea.
Each webinar will have some Q& A time so that you can get your questions answered live with the instructors. Use this time to get specific tactics that you need.
After each webinar, you will have an action item for you to focus on each week to build your business providing tangible results.
School includes online forum to ask questions of the instructors, network with others to find out what’s working for them and share what’s working for you. We have found these forums invaluable for making business connections. They are a safe, private space to get any question answered that you have been afraid to ask.
You will get the latest information on changes to the platforms so you stay up to date!
You will have access to bonus content to use at your convenience. Helpful, online content to really jump-start your social media efforts. We will be adding to this content as school progresses. And much more – get all the info here:
You also receive access to five premier social media experts who are participating in the forums to help your business succeed. Social media provides that avenue to deepen the relationship with both prospective customers and the clients you’ve already worked with. It’s time to start using social media to increase your bottom line. Are YOU READY?
At only $37/month, the Social Media Biz School is a steal! The bonus content alone is worth hundreds of dollars. Give it a test drive and cancel at any time Now is the time to start taking advantage of social media for your business!
To Your Success,
Viveka
Permanent link to this article: http://linkedintobusiness.com/school-is-in-session/
LinkedIn Giveth and LinkedIn Taketh Away…
More Changes in LinkedIn Groups
Yikes! Does this foreshadow full Facebook Integration?
LinkedIn Giveth:
You can now invite people in Facebook to a group (although not one you own) on LinkedIn. If you own the group you get the usual “Share on LinkedIn / Invite others” options under the “Share Group” Tab.
Granted, I tried to share a group I belong to on Facebook 3 times this morning and it didn’t work. I’m wondering if this is LinkedIn’s indication that they will be making the foray into Facebook integration. (Crap! More meaningless jibber jabber on my home page!)
LinkedIn Taketh Away:
This morning my friend Ephraim Gopin (@FundRaisinFun) pointed out that LinkedIn has, once again, limited our ability to share information from our groups. It used to be that any group owner or member could send a customized message with a customized subject line to their connections, about the group, inviting them to join. LinkedIn just took that away.
As a group owner you used to be able to click on the manage button and then send a customized invitation. Now LinkedIn writes it for you. (The same restrictions apply to a member sending an invitation as well.)
This is what LinkedIn says:
I just don’t get it. Wouldn’t it be better to be able to send a customized message rather than some generic form? Isn’t that the whole point of networking? Personal communication? Isn’t that the whole point of LinkedIn?
I suppose that a few spammers were using groups to send junk to their network, but if that is the case, then you’d think LinkedIn would have instilled other limitations.
YOU CAN STILL:
Send an announcement to your group once a week
Sent a private message to any member.
It’s just the invitations that have been restricted.
If you see anything else acting funky, or discover any other new changes on LinkedIn, please let me know. I’d love to share it with my network.
Please join us on the #LinkedInChat every Tuesday night at 8 PM EST for the latest and greatest on LinkedIn. We have lots of experts on the chat – so If you are an expert who wants to share information, or just have a LinkedIn question, the #LinkedInChat is the place to be. We use www.tweetchat.com/room/linkedinchat but you can use whatever chat forum you prefer.
Continue the conversation on the LinkChat group on LinkedIn. I’d send you an invite, but…..
Click here to join our LinkChat group: http://www.linkedin.com/groups?about=&gid=3904551
Permanent link to this article: http://linkedintobusiness.com/linkedin-giveth-and-linkedin-taketh-away%e2%80%a6/
Social Media Biz School
Connect With Me!
