Category Archive: Uncategorized

Honoring Trey Pennington


I have been conflicted about writing a blog piece on my dear friend Trey Pennington.  The articles that have been written already are powerful and poignant and say it better than I can.  Olivier Blanchard’s post made me cry.  Rhonda – his dear cousin – shows us the truth of the man.  Bridget Pilloud wrote one of the bravest posts I’ve ever read about clinical depression and reaching out.   And I am sure there will be many more tributes.

If you knew, or liked, or loved Trey, please join us tomorrow night at 7:30 PM EST on Facebook for a tribute to his life:  http://www.facebook.com/event.php?eid=227723363945759

Rhonda Snowden Norsby https://www.facebook.com/notes/rhonda-snowden-norsby/trey-pennington-a-good-man/10150303880924865

Olivier Blanchard:   http://thebrandbuilder.wordpress.com/2011/09/04/heartbroken/

Kneale Mann:  http://onemann.blogspot.com/2011/09/trey-pennington.html

Heidi Cohen:  http://heidicohen.com/trey-pennington-reaching-out-in-the-darkness/

Bridget Pilloud:  http://www.intuitivebridge.com/blog/2011/09/the-difference-between-me-and-trey-pennington/

 

Kris Colvin:

http://kriscolvin.com/post/9804613587/trey-pennington.

 

I was going to do LinkedIn for Jobseekers tonight on the #LinkedInChat, but I just don’t have the heart.  Instead I’d love to honor Trey – and if we must talk about LinkedIn, let’s talk about how we should all be taking our online relationships offline.  How we can deepen and create true and real relationships where social media is just the first step.

Trey – you were well loved and will be deeply missed.  I am sorry that your online family couldn’t help you the way you needed in your final hours.  I hope somewhere you are seeing this outpouring of love.  I hope your death influences those in pain to reach out.  I hope lives are saved because of your sacrifice.  I hope your children remember you for the amazing man you were.  I hope we all deepen our relationships and make them real.  I hope we do not neglect nor are neglected by our families.  I hope we find the love we are looking for.  I hope you have found the peace and love you were looking for.  Roll Tide, my friend.  Roll Tide!

This was one of Trey’s favorite songs – poignant:  http://www.youtube.com/watch?v=Z0zkuUhspk0

 

Permanent link to this article: http://linkedintobusiness.com/honoring-trey-pennington/

Looking for Mr. GoodLink


Searching on LinkedIn

Looking for Mr. GoodLink on Tonight’s LinkedInChat

One of the biggest complaint’s I hear from people about LinkedIn is that they can’t actually find who they are looking for. Well we are here to help!  You don’t want to waste your time bumping in the vast noisy space of LinkedIn – meeting the wrong people – making the wrong connections.  You need the right tools and techniques to find Mr. or Mrs. GoodLink – the right person at the right time for your needs: (Client, Vendor, Partner, Employee, Reference, Employer, etc)

 

LinkedIn Search Interview:

First of all, listen to this short interview I did yesterday with Michele Price – @ProsperityGal on Twitter.   She was voicing her own frustrations with LinkedIn and its search tools.  Hopefully I answered all her questions and there eight be some useful advice in there for you to!  We covered:

  • Advanced Search
  • Searching through Companies
  • Searching through Groups (and “Reverse Engineering”)
  • Different ways of connecting:  Invitations, Introductions, Messages
Link to interview here:  http://bit.ly/mUrthF

 

LinkedInChat Questions:

And then join our LinkedInChat to answer – and learn from the questions below:

  • Q1)  Do you ever have problems finding the right contact on LinkedIn?
  • Q2)  Do you ever have problems connecting to that person when you find them.
  • Q3)  What are some of the barriers – that you have discovered – to a good search result?
  • Q4)  What are some ways you have found to circumvent these barriers?
  • Q5)  What do you think good connection etiquette entails?
  • Q6)  Once you are connected to someone – how many is too many messages to them?
  • Q7)  What do you consider spam?
  • Q8)  Do you have any final best connection practices to impart?

 

More resources:

Hour long interview with Michele:  http://itunes.apple.com/us/podcast/womeninbusinessradio-blog/id418094084

Do I need a paid account? http://linkedintobusiness.com/2011/04/to-pay-or-not-to-pay-that-is-the-question

Connecting on LinkedIn:  http://linkedintobusiness.com/2010/08/what-are-best-practices-for-connecting-on-linkedin/

LinkedIn LinkChat Group:  http://linkd.in/LinkedInChatGroup

More on LinkedInChat:

When: Every Tuesday night at 5pm PST, 6 MST, 7 CST and 8 EST

Where:  Twitter.com, Tweetchat.com, Tweetdeck.com (Choose your preferred Twitter chat service)

Hashtag: #LinkedInChat

Topic: All things LinkedIn – what you like, what you hate, useful strategies, favorite apps

Join our LinkedInChat group on LinkedIn:  http://linkd.in/LinkedInChatGroup

 

Permanent link to this article: http://linkedintobusiness.com/looking-for-mr-goodlink/

Do you have any LinkedIn Questions?


Are you LinkedIn & Tweetable, or Social Media challenged?

TheNetworkingQueen and I did a short show today to talk about all things Linkedin!  If you missed it, you can  listen to the interview here:

http://tobtr.com/s/1881085

We’ll continue to answer your questions (through both my blog and Denai’s blog “The Networking Queen”)

Today is your day to OVERCOME and THRIVE!
  • Are you on LinkedIn but not seeing any return on your time investment?
  • Do you know you could be using LinkedIn more effectively but don’t know how.
  • Do you think  you don’t have the time to use LinkedIn for your business?
  • How can you best use social media?
  • How do you “fake it til I make it” while still being authentic?
  • Is it OK to use contest and free offers to build your following?
  • What is public and what is private on LinkedIn’s answers?

All this and more on Blog Talk Radio: http://tobtr.com/s/1881085

 

 

 

 

Permanent link to this article: http://linkedintobusiness.com/do-you-have-any-linkedin-questions/

LinkedIn’s Initial Public Offering – A Compendium of Blog Articles


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The Latest news on LinkedIn’s IPO

Reuters Photo. Reid Hoffman and Jeff Weiner as Market Opens with new LNKD offering

 

 

 

 

From the Horse’e Mouth:  The LinkedIn Blog on IPO:  LNKD: Changing the way professionals do business by Nick Besbeas

Today marks an important milestone in LinkedIn’s history – we started trading at the New York Stock Exchange (NYSE) – following our recent IPO filing. Our stock symbol is LNKD (as you may have guessed from this post) and we’ve announced our initial public offering of 7,840,000 shares of common stock at a price to the public of $45.00 per share.

Love this By Rex Crum, at MarketWatch

SAN FRANCISCO (MarketWatch) — Technology stocks headed for an active trading session Thursday, as investors reacted to the market debut of online professional-networking company LinkedIn Corp.

LinkedIn’s LNKD +96.96% shares climbed more than 83% to $82.37 after its initial public offering priced at $45 a share. Read more about LinkedIn’s IPO.

Among leading tech stocks, gains came from Apple Inc. AAPL +0.01% , Cisco Systems Inc. CSCO +0.56% , Oracle Corp. ORCL +1.05% and Amazon.com Inc. AMZN +0.63%

Find the original story here:  http://www.marketwatch.com/story/linkedins-ipo-takes-tech-sector-spotlight-2011-05-19?reflink=MW_news_stmp

 

Benjamin Pimentel of MarketWatch goes into a little more detail here:

LinkedIn shares nearly doubled Thursday morning in a strong public trading debut highlighting investor interest in social-networking companies.

LinkedIn’s stock LNKD +99.36% soared about 90% to $85.36 in early trading, as the professional networking site began trading on the New York Stock Exchange.

Propelled by robust demand leading up to its initial public offering, LinkedIn’s IPO priced at $45 a share, at the top end of a recently raised range of $42 to $45 a share. Previously, the IPO pricing range had been $32 to $35.

The Mountain View, Calif.–based company is seen as the first in what could be a wave of social-networking IPOs, which could soon include Facebook and Groupon.

 

The Guardian is talking about it over in Europe too:

LinkedIn shares soar after flotation:  Business networking site’s value almost doubles to $8.5bn as investors’ appetite for technology companies continues.   LinkedIn, the first major US social network to go public, saw its valuation rocket to $8.5bn (£5.3bn) after its flotation on the New York stock exchange on Thursday – $5bn higher than anticipated.

Shares in LinkedIn traded hands at $90 each in the opening minutes of its market debut – almost double what the company expected to earn on Wednesday evening.

LinkedIn’s stellar NYSE debut is the clearest sign yet that stock markets are in the grip of a new technology and digital media bubble, fuelled by the ever-larger valuations of social media companies.

The business networking site, founded by the internet entrepreneur Reid Hoffman in 2002, raised $353m with its initial public offering on Wednesday evening, which valued the firm at $4.3bn. The firm last week said it was looking to raise $175m with the IPO.

LinkedIn’s flotation makes it easily the highest valuation of a US internet firm since Google went public in 2004.

LinkedIn has about 100 million users and turned a profit of $15.4m on revenues of $243m in 2010. At $8.3bn, LinkedIn is valued at 35 times last year’s revenues.

Though other social networks are far larger, notably Facebook with about 700 million users worldwide, the business orientation of LinkedIn’s members make them potentially more valuable to advertisers. The company managed to grow through the recession and turned profitable last year, having made operating losses from 2007 until 2009.

LinkedIn offered 7.8m shares at $45 each – well above its previously expected price range of $32-$35. Hoffman, the co-founder and chairman, and the chief executive, Jeffrey Weiner, offered shares equating to less than 0.5% of the company.

Some of the firm’s backers – Bain Capital, Goldman Sachs and McGraw-Hill – offered 3m shares in the IPO. LinkedIn offered a further 4.8m shares.

Other major investors – Sequoia Capital, Greylock Partners and Bessemer Venture Partners, which together own about two-fifths of the company – did not participate in the offering.

LinkedIn’s flotation is expected to spark a social media goldrush, with some of the internet’s most exciting – if not profit-making – companies going public.

Groupon, the online discount business which spurned a $6bn offer from Google in December last year, is expected to float this year, as is Zynga, the maker of popular Facebook games, FarmVille and CityVille.

The multibillion dollar flotations will also stoke investor appetite in Facebook, the world’s largest social network, which is likely to dwarf the valuations of the internet firms that have recently gone public with its IPO, expected in the next 12 months. The company was valued at $50bn in January but its privately held shares have since traded at prices that suggest it could be worth more than $70bn.

 

Here’s what Mashable had to say:

LinkedIn IPO: Is It a Good Buy? by Adam Ostrow9

Business social networking site LinkedIn is set to go public on Thursday, marking one of the highest profile Internet IPOs since Google’s in 2004 and spurring talk of whether we’ve entered another tech bubble as valuations for startups continue to climb.

Earlier this week, LinkedIn raised the price of its offering by 30%, in turn valuing the company at north of $4 billion. As WSJ noted, the increase was the biggest pre-IPO bump since 2000, when the last tech bubble popped. (As a side note, 63.67% of our readers thought Microsoft paid too much when it bought Skype for $8.5 billion last week).

That said, LinkedIn does have significant revenue ($243 million last year), is still growing quite fast and is increasingly profitable, something that can’t be said for many of the dotcoms of yesteryear. Here’s how its likely price to revenue ratio stacks up to some other publicly traded Internet companies (data via Yahoo! Finance):

  • RenRen: 65.2
  • Baidu: 33.1
  • LinkedIn: 16.4
  • Salesforce.com: 10.4
  • Google: 5.5
  • Demand Media: 4.4

Permanent link to this article: http://linkedintobusiness.com/linkedins-initial-public-offering-a-compendium-of-blog-articles/

Have You Checked Out Your LinkedIn Search Stats Lately?


LinkedIn’s Home Page Statistics

There is an area on your LinkedIn home page that tells you how many people have checked out your profile and even who they are!

You should make it a weekly practice not only to check those stats, but send a letter to the folks who have looked at your profile.

Here’s an example of a letter I send to the folks who check out my profile:

Hello (Name) Make sure to personalize

I noticed you were checking out my profile yesterday.  Please let me know if I can help you in any way!

Sincerely,

Viveka von Rosen, CEO –Linked Into Business Give your vitals! Viveka@LinkedIntoBusiness.com, (970) 481-XXXX

Then give them something valuable: Need help with LinkedIn?  Lots of tips here: http://linkedintobusiness.com/linkedin-tips-tricks/

Now you’ll notice that some of the results show “Anonymous LinkedIn User”.  That’s because they have hidden their visibility in “settings”.

 

 

 

 

You can do that too if you are researching your competition!

So what are the results?  Well, during the time it took me to take a few screen shots and write this blog, 3 of the four people I contacted with this letter wrote me back on LinkedIn – once with a request for some consulting work.  And the time it took me?  About 5 minutes!  Is that a good return on your time investment?

Monitoring your analytics – no matter what social media site you use is one of the best practices you can get in the habit of doing.  For more on social media monitoring, stay tuned!

 

Permanent link to this article: http://linkedintobusiness.com/have-you-checked-out-your-linkedin-search-stats-lately/

Please Join Michele Price and Me on Women In Business Radio


Women In Biz Radio w/ Michele Price

Woot!  I’m thrilled to be a guest on Michele Price‘s Women In Business Radio to discuss LinkedIn and how you can use it effectively in your B2B business.

Michele has had some amazing speakers on her Breakthrough Business Strategies Radio show.  Her popular weekly broadcast has featured famous business authors such as Neal Schaffer,  Tony Hsieh of Zappos, author of “Flip the Funnel” Joseph Jaffe, and author of “UnMarketing” Scott Stratten.  The broadcast gives listeners the chance to ask the experts questions in advance as well as tweet them out during the live broadcast.

Michele herself is no newbie to social media and is a peer who has amassed a lot of success in both speaking as well as consulting not only on social media but also on one’s personal or business online presence.

The theme of my show with Michele will be based around LinkedIn and my LinkedIn for B2B ebook, for which I will be giving away to our lucky listeners!  For full details, make sure to visit Michele’s BlogTalk radio page here.

 

Permanent link to this article: http://linkedintobusiness.com/women-in-business-michele-price/

Sometimes It Pays to Listen to the Teacher….


Are you listening?  You are only as visible as the size of your network!

Several times a month I teach at our Local Workforce center, instructing our  job seekers how to use LinkedIn, Facebook and Twitter to find a job.

I am always thrilled when they learn something!

I recently received this email from a student, who we will call A.

I had been teaching “A” how to build his network so that he could actually be seen by recruiters who did not have paid accounts on LinkedIn.  What I tell my students (and anyone else who will listen) is that “On LinkedIn you are only as visible as your network”.  But I don’t always get through…

This is the network of an average student:

An average student's network on LinkedIn

So what that means is – out of 90 MILLION people – only 223,000 can actually see her profile – everyone else gets an “Out of Network” message and they have to pay to see more.

But with a few simple steps, your network can grow to the size of A’s

Network of an extraordinary student!

He writes: “ FYI, I took your challenge seriously to get our contact potential to 5M+ within the week.

I’ve been working diligently (but selectively) to expand my network connections via Linked In.

MISSION ACCOMPLISHED :)

“A’s” profile (which he also did an excellent job of keywording is not visible to almost 6 MILLION people – so he has a much better chance of getting found and contacted by a recruiter or hiring manager.

How did he do it?

  1. Go to www.toplinked.com
  2. Click on Top Supporters
  3. Click on one of the names – see if its someone you want in your network and invite to connect
  4. Rinse and repeat

Now LinkedIn strongly suggests you only connect to people you know – although it is no longer in the EUA – so it is a suggestion and not a rule.

You might not get hired by the individual you connect with, but you might very well get hired by someone in her network!  Remember, you don’t know who you don’t know who might hire you!

When you invite them to connect, you might write something like this:

Dear (Name)

I noticed you are a TopLinked Top Supporter.  I hope that means you are also an Open Networker.  I would like to invite you to be a part of my professional network, and I promise not to send any annoyoing spam to you or your connections!  If you feel you have received this invitation in error or simply don’t want to connect, please ignore this message.

Sincerely,

Name

 

You can also follow some of these tips:

5 Steps to Growing your Network:

  1. ONLY invite people already using LinkedIn when using LinkedIn’s connection tool. (Due to 3K limit)
  2. Join Groups that have a lot of members (toplinked, LinkedHR, Open Networkers) as well as industry groups and alumni groups – you can join up to 50 groups – which will grow your network, and will not cost you ANY invites.
  3. Go to  www.toplinked.com/top50.html and invite the top linked people (who have less than 28K connections – new limit imposed by LinkedIn)
  4. Join www.opennetworker.com (an affiliate site) and for $49 a year YOU will receive invitations – from complete strangers – but they might know someone you need to knew (And you can use this opportunity to ‘touch’ new folks who might become a client – I get about 4 warm leads a week this way)
  5. Connect to me and you’ll get over 2 million people in your network.

You can of course add people to your network the old fashioned way:

Targeting your Ideal Client

Once you have grown a decent network, you will have access to more people, including target clients:

  1. Use the Advanced Search which will allow you to specifically target the “type” of person who would make an ideal client (sort by “relevance” and “expanded” view)  Use aBoolean Search (AND, OR, NOT “”)  Invite the strategic people you find to connectusing groups if possible, or get “Introduced”  through a mutual connection.
  2. Find and “follow” ideal clients in groups (this is not the same as connecting – but gives you many of the same benefits) – Use search within member section of a group(Boolean)
  3. Search “Companies” to find key people you might want to connect with (a wealth a valuable information is often over-looked here)
  4. Use the new “tagging” option in your LinkedIn Contacts list once you are connected (only good for 1st level)
  5. Download vCards of your 1st level connection and organize them using Outlook, Act, Apple Mail, etc.

TIPS TO TAKE AWAY:

  • It is your choice whether to invite, or accept an invitation.  Be clear on how YOU want to use LinkedIn
  • If you do reach out to strangers on LinkedIn, at the very least check out their profiles and know who they are before extending an invitation.
  • Don’t pass along introductions unless you are confortable doing so. (I put an extended message of who I will and won’t extend introduction for in my “Contact Me” section)
  • Whether a LION or a LamB, NEVER use the invitation to send a sales letter.
  • Be respectful of your network, no matter what the size!

Please comment below and let us know if any of these tips helped you!

Permanent link to this article: http://linkedintobusiness.com/sometimes-it-pays-to-listen-to-the-teacher/

LinkedIn Signal available to all!


Finally!  LinkedIn Signal is out of Beta and on your home page!

This morning when I signed into LinkedIn I was welcomed with this:

Click here for Signal Video

You can click here to see the video:  (I highly recommend giving it a view)

LinkedIn will walk you through setting up signal the first time:

Put aside some time to play with this

Make sure you set your filters, or it will be like looking at your home page tweetstream on Twitter – overwhelming

Once you find a search you like, you can save it!

Save your search for new results

And finally, check out all the Update Option on your home page:

So many options!

So how will you use LinkedIn Signals?

  • Research your potential clients – What are they saying?  What do they need?
  • Research Strategic Partners – Can you add value to their offer?
  • Research / Post Jobs – Its a free way to post jobs – and is now searchable!
  • Monitor your Brand – What are they saying about you or your company?

Let us know some of the ways you will use Signals in the comment box below.

Permanent link to this article: http://linkedintobusiness.com/linkedin-signal-available-to-all/

Sharing your upcoming event with LinkedIn


There are several ways you can share your event with LinkedIn

• Events
• Forwarding Profiles
• Answers

Here’s a short video to show you how to do all three ☺

Permanent link to this article: http://linkedintobusiness.com/sharing-your-upcoming-event-with-linkedin/

LinkedIn Tips – How to deal with your groups and group email!


Cleaning out your LinkedIn Groups

Many of us have New Year’s resolutions that include ”Out with the old and in with the new!”  Well – that can include LinkedIn as well!  With the onset of Open Groups – many people are feeling overwhelmed but the messages that are coming into their email inboxes and from their groups.

Here are some easy ways to:

  1. Change your email settings so you don’t get daily digests (to weekly digest or no digest)
  2. Delete the group altogether!

Remember, groups make you more visible – so you might not want to delete groups with a lot of members – just turn of the update digest.

If you are a group manager – keep your group free of spam and sales messages and you will keep your membership.  More on how to manage your new open group here!

Permanent link to this article: http://linkedintobusiness.com/linkedin-tips-how-to-deal-with-your-groups-and-group-email/

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