Tuesday March 15, 2011
Company Search Analytics
My inbox has been flooded by people asking me why their companies no longer turn up in the Company Search – even under their own name. And the short answer is – I don’t know why. I’ve spoken with other experts and none of us has the answer.
When you query LinkedIn, the response goes something like this: “Searches are usually done by geography and by (X number) of (industry specialists) in the US. It makes SEO a huge business. My suggestion is to find and hire a consultant. Your account has no technical problems.”
But the fact is I probably have one of the best SEO’d personal and company profiles (its what I do for a living) and I have disappeared. So have many of the other experts in my field.
- I know its not SEO.
- LinkedIn also suggests it's the size of your network – but I have 20+ Million folks in my network so that’s not it.
- I have a paid account, so that’s not it.
- I’ve been on LinkedIn for 5 years, so that’s no it.
My guess is it might have something to do with the new Google Analytics – but I don’t know how that could possibly effect such a change WITHIN LinkedIn.
What is interesting is that if you search under “Companies Home” as opposed to the “Search Companies” field – you will get better results – even with keywords. I always thought it was the same search, but apparently not! As one of the LinkedIn Reps let me know: “Really the one up top (search) is the shortened version of what is available on the full pages. The system is optimized for the type ahead functionality to select from a list. When you use the search box as you have it is searching anything about that company not just company name.” No answer for why the change in results – but its something I suppose. As I learn more I will let you know!
In the meantime, its now more important than ever to actually start connecting with your network. Here are some tips:
- Make sure you TAG your connections so you can more easily create and execute a communications campaign
- Respond to every invitation with a quick “Thank you for reaching out to me how can I help you best” letter.
- Reach out weekly to 3 people you haven’t talked to in a long time with a “I was just going through my LinkedIn connections and I saw your name. How are you doing and what are you up to lately?” letter.
- Reach out weekly to 3 people you don’t know with a “I was going through my connections and saw your profile. I know we don’t know each other well, so I would love to know what you do. Who is your best client? How can I help you? If I can ever refer anyone to you, please let me know” letter
- Showcase your expertise in “Answers” to draw people to you (Check out Dave Maskin and Christine Hueber to see how to do it like an expert.)
- Really engage with others in your groups – did you know there is a keyword search within the “members” section of your groups?
As the old AT&T Slogan goes – you gotta “reach out and touch someone”.
Stay tuned for more about the new search analytics turning LinkedIn users on their heads!