LinkedIn Company Follower Targeted Status Updates

By: Viveka Thursday April 12, 2012 comments Tags: Update Statistics

Match your Marketing Message to Your Audience with New Targeted Status Updates



A few months ago I wrote a blog post on “The Future of LinkedIn” and now the future is here!  (Well, part of what I predicted anyway!)  On Monday LinkedIn announced its new Targeted Status Updates.

Targeted Updates - Share with followers


These allow you to target and focus on which customers (followers) you want to talk to with information that is relevant to them.  It's a great way to engage with customers who are telling you they are already interested in you because they are following you! And now you will be able to create specific and targeted follower lists based on several new criteria: Industry, Seniority, Job Function, Company Size, Non-company Employees, and Geography.


With Targeted Company Status Updates you can deliver highly relevant content exactly to who you need to be sharing it with and increase engagement.  In addition to target status updates you can use  the new statistics to refine and improve your communications.

Not only will companies be able to view follower count, but also track engagement metric that include likes, shares, comments, percentage engagement as well as follower demographic information.


Update from LinkedIn: '"Targeted updates for companies is rolling out slowly. We're currently doing Beta testing on several large companies, so stay tuned for more! I can't provide a specific timeframe for when it will be 100% live, but it will be very soon."

About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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