Thursday April 12, 2012
Match your Marketing Message to Your Audience with New Targeted Status Updates
A few months ago I wrote a blog post on “The Future of LinkedIn” and now the future is here! (Well, part of what I predicted anyway!) On Monday LinkedIn announced its new Targeted Status Updates.
These allow you to target and focus on which customers (followers) you want to talk to with information that is relevant to them. It's a great way to engage with customers who are telling you they are already interested in you because they are following you! And now you will be able to create specific and targeted follower lists based on several new criteria: Industry, Seniority, Job Function, Company Size, Non-company Employees, and Geography.
With Targeted Company Status Updates you can deliver highly relevant content exactly to who you need to be sharing it with and increase engagement. In addition to target status updates you can use the new statistics to refine and improve your communications.
Not only will companies be able to view follower count, but also track engagement metric that include likes, shares, comments, percentage engagement as well as follower demographic information.
Update from LinkedIn: '"Targeted updates for companies is rolling out slowly. We're currently doing Beta testing on several large companies, so stay tuned for more! I can't provide a specific timeframe for when it will be 100% live, but it will be very soon."