Monday September 17, 2012
It's Launch Day for LinkedIn Marketing: An Hour a Day
I’ve read all kinds of blogs that say a little self-promotion is OK – so I hope you all will forgive me this but:
MY NEW BOOK, LINKEDIN MARKETING: AN HOUR A DAY JUST RELEASED!
I’m not usually given to shouty characters, but this is kinda a big deal for me. Its been an interesting process writing LIMHAD (My affectionate name for this rather bulkily titled book.)
I thought I’d share some of the questions people have asked me during this process:
Q: Do you really have to spend an hour a day on LinkedIn?
A: Actually, that is the name of the series, so that became the name of the book. There are very few practices in the book that will take a full hour to complete. (And a few that might take a few more). Once your profile, Company page and Group (if you choose to create one) are complete - the daily practices (outlined in Chapter 9) should take you no more than 15 to 20 minutes a day.
Q: What was it like writing your first published book?
A: Well, I have written several eBooks, some of them quite long. I’ve also written chapters and sections of other books. But this whole process, from initial Table of Content development to the final release has been – interesting. It’s exhausting, frustrating, exhilarating, mundane and exciting – all wrapped up in one!
I was mentioning that writing a book must be similar to childbirth. They whole time I was writing it, I was thinking "Never Again!" And about two minutes after it was released I was writing my editor asking him what I could do next :)
Q: Did you learn anything new about LinkedIn when you were writing the book?
I was blessed with an absolutely amazing technical editor, Stacy Donovan Zapar, and I think I learned as much from her as I did in diving deep into LinkedIn! She is a wealth of knowledge and very meticulous. The quality of LIMHAD is entirely because of Stacy!
My favorite thing was discovering some new business tools that use LinkedIn, and getting to meet and interview their creators. I was amazed at how open and eager these brilliant people were to share their stories, their processes and their applications with me. My iPhone has a lot more apps on it now. Some of my favorite tools are HereOn.Biz which is like Foursquare for business people (but much more effective) and HookFlash which is a really nifty iPad app that works kind of like Skype – but for LinkedIn.
Q: How can professionals use LinkedIn to enhance their reputations as thought leaders?
A: One of my favorite tools is called the Sharing Bookmarklet that allows you to share website links from wherever you are online in a few easy clicks. Using this tool you can post an update to LinkedIn, to Twitter, to your groups and to individuals in a few seconds. Since we are all on the web all day anyway (or so it seems) this is a great way to share valuable content with your network thus positioning yourself as a thought leader.
Of course sharing your own content on your posts and in your groups - and in answers - is also a great way to establish subject matter expertise.
In the end it comes back to helping people as much as you can as often as you can using the tools LinkedIn provides. Being what my friend Bob Burg calls a Go Giver
Q: How can a professional measure the success of their efforts on LinkedIn?
A: There are some numbers you can watch of course - network growth, impressions from your company updates, views of your profile. And you will want to keep an eye on all of it. But what it comes down to is this; is your inbox filling with requests and is your phone ringing more often.
The second chapter is all about setting goals and monitoring and measuring your presence. In fact, PRNews picked up the chapter for its 6th Volume on PR Measurement!
Q: For a thought leader that wants to become active on social media but has limited time, would you recommend using LinkedIn over Twitter? Are any other social media platforms more effective?
A: I think it really depends on where your ideal client base is hanging out. For legal professionals, financial industry folk, and B2B companies of course LinkedIn is going to be the best site for you. Fortunately there are tools like Hootsuite that allow you repurpose your content and your time on multiple sites. I say pick three and really stick to those. I focus on my blog, LinkedIn and Twitter. I am on Facebook a few minutes a day, but it really hasn’t made it into my daily strategy.
Q: What was the most interesting thing you came across in writing the book? Any interesting success stories?
A: So many! You'll have to read the book to see them all. I think some of the coolest stuff was from the other experts I interviewed who contributed to the book in the final chapters. It very interesting to see how different people, coming from different industries utilize LinkedIn in different ways.
Q: If you were to tell people to do 3 things to make their LinkedIn experience more effective, what would they be?
- Make sure your LinkedIn profile is filled out and optimized with your key search term and phrases. (There is a LinkedIn Profile Questionnaire you can download in the book to make this easier)
- Make sure you are visible on LinkedIn by connecting to a decent (10 million+) sized network of personal contacts and strategic connections.
- Make sure you create and implement a monthly, weekly and daily tasks workbook (There is a download in the book)
Wiley Press Release: LinkedIn Marketing: An Hour a Day
New book helps readers create, customize and optimize a presence on LinkedIn
September 17, 2012 (San Francisco, CA) – Sybex, an imprint of Wiley, announces LinkedIn Marketing: An Hour a Day (Wiley/Sybex; ISBN: 978-1-118-35870-2; October 2012) to help readers create, customize and optimize a presence on the world’s largest social network for professionals. LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience.
The latest book in the “An Hour a Day” series, LinkedIn Marketing: An Hour a Day is a complete resource for anyone wanting to market and recruit on the professional social network. The detailed book features hands-on tutorials, case studies, and expert tips and tricks for community growth and management. The book includes effective tactics for recruiters, job seekers and entrepreneurs, as well as legal, real estate and nonprofit professionals. The guide also explores the LinkedIn advertising platform, API and mobile platform, as well as how to best use groups, events and other LinkedIn features and applications.
Viveka von Rosen
“My goal is to show readers how to implement the key concepts and best practices of LinkedIn marketing in easy and actionable steps,” said von Rosen. “My hope is that this book will catapult your business to greater success through your improved presence and interactions on LinkedIn.”
“Because like all social media platforms LinkedIn is a moving target, I’m committed to providing updated content as LinkedIn continues to change,” said von Rosen. Readers can download the first update at www.sybex.com/go/linkedinhour.
LinkedIn Marketing: An Hour a Day is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit www.wiley.com/buy/9781118358702. For additional information about Sybex, visit www.sybex.com.
For over 30 years, Sybex has published premium learning products and solutions for current and aspiring professionals working with cutting edge technologies. Our customers come from every corner of the globe and work in a variety of industries, but they all have one thing in common—the drive to acquire the serious technical skills needed to excel in a competitive marketplace. Wherever you are in your career, Sybex can help you achieve your goals. For more information, visit sybex.com. Sybex is an imprint of Wiley.
Make sure to join our #LinkedInChat every Tuesday at 5 PM PST for more discussions on LinkedIn, interviews with LinkedIn-cnetric authors, and to ask any question you have or answer any questions asked!
Possible questions for tonight's chat - although please feel free to ask your own....
Q1: What is the one biggest mistake people make on LinkedIn?
Q2: If you had to do only one thing every day on LinkedIn, what would it be?
Q3: What is your favorite LinkedIn tool?
Q4: What is your favorite LinkedIn application?
Q5: What is your favorite LinkedIn Biz Dev technique?
Q6: What is your favorite LinkedIn Group?
Q7: What would you like to see from LinkedIn?
Q8: What do you think LinkedIn does well?
Q9: What could LinkedIn do better?
Q10: What do you not know how to do on LinkedIn?
Q11: What are some cool new things about LinkedIn?
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