LinkedInChat
Every Tuesday night I moderate a #LinkedInChat with co-moderator @SteveCassady on Twitter.
The chat is open to anyone who has questions about LinkedIn, advice about LinkedIn, complaints about LinkedIn, praise for LinkedIn. I might be known as @LinkedInExpert - but let me tell you, I’ve learned a thing or two myself! Lately we’ve had some amazing co-moderators, so its a new flavor every week. More information about our #LinkedInChat (and tweetchats in general):
When: Every Tuesday Night 8 EST, 7 CST, 6MST, 5 PST (Sorry- not sure what time it is in Australia or Hawaii!)
Where: Twitter
How: Tweetchat.com, tweetdeck.com (or any tweetchat app of choice)
Why and What: The community discusses ways Linkedin Users can use the platform and supporting applications and social media platforms to improve their Linkedin results.
Who: Our chat sessions cover all types of Linkedin users: Personal Brand Building, Passive Job Hunters, Active Job Hunters, Business Development, Business Research, Marketing, and Sales. The community helps users with LinkedIn Profile Makeovers and will do this at least quarterly. The chat generally focuses on one element with open questions and answers at the end. The #Linkedinchat stream is monitored throughout the week and our Link Chat Linkedin group is used for more extensive discussions.
Join our LinkedInChat group on LinkedIn: http://linkd.in/LinkedInChatGroup
#LinkedInChat – January 3, 2012
Happy New Year everyone!
First of all, I must say thank you again to @SteveCassady and @DannyHanssel who really held down the fort, steered the ship and kept thing going on the #LinkedInChat while I was traveling all last month. You guys are lifesavers! And of course thanks to all the chatters who kept the conversation going :) Tonight’s chat is an open Q&A – bring your questions and answers. We’ll talk about everything LinkedIn!
I’ll seed the conversation with some questions I received this week – but of course feel free to bring your own!
LinkedIn Questions (Feel free to answer as well!)
Q1: Do I have to pay to post a job on my LI comp profile?
Q2: Do I have to have a paid account to send a private message?
Q3: I travel a lot. What is the best way to find a local vendor?
Q4: Can I send a bulk post to all my contacts?
Q5: I like to personalize my invitations but I uploaded a list and couldn’t see where to do that.
Q6: Do I have to get messages in my email inbox as well as LinkedIn?
Q7: I’ve been opening my network and connecting to people I don’t know – but am now getting a lot more spam.
Q8: How can I put the LinkedIn Logo in my email signature?
Q9: Is it possible to share documents/attachments with groups on LinkedIn?
Q&A
Q1: Do I have to pay to post a job on my LI comp profile?
A1: Yes – to have it listed in careers – although you can certainly us the Company Updates feature (and personal updates) to let folks know.
Q2: Do I have to have a paid account to send a private message?
A2: Not as long as you are directly connected – or you can also send a private message to someone you share a group with
Q3: I travel a lot. What is the best way to find a local vendor?
A3: Use the advanced search, and then search for the appropriate keywords and a localized postal code search.
Q4: Can I send a bulk post to all my contacts?
A4: You can send a bulk post to 50 people at a time – but be aware of sending something that is spammy
A4: Bulk messages must still be personable – or you risk getting disconnected or reported.
Q5: I like to personalize my invitations but I uploaded a list and couldn’t see where to do that.
A5: You are quite right – there is no way to personalize an invite to a group of email addresses you upload #LinkedInFail
Q6: Do I have to get messages in my email inbox as well as LinkedIn?
A6: No - go into settings (hover over your name to find) and adjust what you want sent to you via email
Q7: I’ve been opening my network and connecting to people I don’t know – but am now getting a lot more spam.
A7: So am I – I have been diligent about flagging those individuals and then disconnecting from them. #VeryAnnoying
A7: Also – though its time consuming – I still look at every profile to see if it’s a spammer or not.
Q8: How can I put the LinkedIn Logo in my email signature?
A8: You can create a really nice signature using LinkedIn’s tool: http://www.linkedin.com/signature?display=
A8: You can also get a variety of buttons and logos under developers: https://developer.linkedin.com/plugins
Q9: Is it possible to share documents/attachments with groups on LinkedIn?
A9: Not easily. You could upload into box.net or Google docs and share link.
Better Business Through Company Profiles
Noland Hoshino is the
Co-Founder & Social Good Marketing Strategist, Do-Good Enforcer, Cause Marketing Enthusiast, Volunteer Evangelist and Certified Givologist at BCause Media. (Now those are some awesome titles!)
[B]cause Media is a reflection of Noland’s personal mission statement: “You are defined by what you give.”
He is also the creator of Social Media Optimization (SMO) books - pocket guides that helps you plan, post and measure your social media activities. (I love my LinkedIn Log Pocket Guide!!!)
Also, NoIand loves 80s music!
We are thrilled to have Noland as our special guest on tonight’s #LinkedInChat (5 PM PSt, 8 PM EST) at www.tweetchat.com/room/linkedinchat. He’ll be sharing some of his award winning secrets on how to use LinkedIn more effectively using company pages.
#LinkedIn Chat Focus:
Plan
- Why you should have a company page
- Goal
- Reach
- Awareness
- Optimizing your company page
- The importance of creating a product / services tab for your company page
Post
- Providing interesting and value-added updates
- Engaging and networking with people from companies you follow
- Build followers for your LinkedIn company page
Measure
- Reviewing and understanding the analytics of a company page
- Seek recommendations
Make sure you join us – its looking like an awesome night!
Here are some more useful links:
Bcause Media http://bcausemedia.com
SMO Books http://smobooks.com
LinkedIn Tips http://www.scoop.it/t/linkedin-tips
A little bit more about Noland:
He spent most of his career in the United States Air Force as a recruiter, trainer and marketing expert. He initiated and spearheaded several marketing and training programs that were adopted by the military nationwide which increased personnel recruitment and retention. Noland earned numerous of awards and accolades for his work and service. After a successful career in the military, Noland decided to work part-time and go back to school to earn his undergraduate degree in Marketing and master’s degree in Business Management at University of Phoenix.
He re-energized the Heifer International grassroots volunteer group in Portland, Oregon which he turned into one of the most influential and innovative grassroots groups in the organization. He created the Heifer Portland blog (which has been adopted by the entire organization), managed their Twitter and Facebook accounts, and has won several online campaigns. Noland has earned the respect of nonprofit and business leaders in the community.
In 2009, Noland started his own company, [B]cause Media | Social Communications, to help catapult small businesses and small nonprofits into the social spaces with social communication marketing strategies. His expertise in both social media and marketing brings tremendous value to the ever-changing medium. He encourages his clients to get involved in the community through volunteering and charitable donations with the company’s pricing structure. It starts with the custom-made [B]cause Media / TisBest Philanthropy Charity Gift Card, where you can make a donation to your favorite charity immediately.
Remember you can always carry on the conversation on our LinkedIn group: www.bit.ly/linkchat
LinkedIn Person of the Year:
Neal Shaffer
(OK – I assigned him that title – but he could be!)
I am a HUGE fan of LinkedIn and Social Media Expert Neal Schaffer! Not only is he a stellar business man who both talks AND walks his expertise, he’s a really nice guy. The “LinkedIn Circle of Experts” is really quite small, and its people like Neal Schaffer, Jason Alba, Scott Allen and Nate Kievman who have really shown me what it takes not only to be successful in the social media sphere – but be a exemplify the generous, giving, “Pay It Forward” mentality that effects real change in other’s lives.
#LinkedInChat
Tonight on the #LinkedInChat (5 PM PST, 8 PM EST) we will get him uninterrupted for an hour! And he is going to share with us some of his LinkedIn Business Strategies that have catapulted him (and his clients) into the stratosphere of success! (My words – Neal is much more humble!)
You can join us at www.tweetchat.com/room/LinkedInChat
So – a bit about Neal if you don’t know him yet.
Neal is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author of Windmill Networking: Maximizing LinkedIn and frequent social media conference speaker, Neal is President of Windmills Marketing, a social media strategy consulting practice that has led social media strategy creation and educational programs for companies ranging from Fortune 500 to Web 2.0 startups
You can follow Neal’s Blog here: http://windmillnetworking.com/blog/
“Like” him on Facebook here: https://www.facebook.com/WindmillNetworking
Connect with him on LinkedIn here: http://www.linkedin.com/in/nealschaffer
And follow him on Twitter here: http://tweets.windmillnetworking.com/
Did you know he is also fluent in Japanese and Chinese? WOW!
Some more information I picked up from Neal’s LinkedIn Page:
He has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum.
Neal currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.
Neal has published two books on LinkedIn:
“Maximizing LinkedIn for Sales and Social Media Marketing” (http://wind.mn/linksalesbook) was published in July, 2011.
Neal’s first book, “Windmill Networking: Maximizing LinkedIn,” (http://wind.mn/windbook) was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. Neal is currently working on his third book, tentatively titled “Windmill Networking: Maximizing Twitter.”
Neal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media.
And of course – he is most proud of his Guest Spot on #LinkedInChat!
Here are some of the questions Neal will be answering for us:
1) Let’s start with strategy: How does a business get started with creating their #LinkedIn strategy?
2) Once a business has created their strategy, what’s next? What are best practices for implementing?
3) Let’s talk about all of the optional apps. that #LinkedIn has: Which do you recommend and why?
4) Why are #LinkedIn Groups important to businesses?
5) What’s all the buzz about #LinkedIn Companies we’ve been hearing?
Here are some crazy useful Links:
1) 4 Reasons Why #LinkedIn, not Facebook, Might be the Better Choice for Your Business http://wind.mn/ud0LfW #LinkedInChat
2) A #LinkedIn Case Study of How I Developed Business on LinkedIn Groups http://wind.mn/vAAvhQ #LinkedInChat
3) 10 Steps to Maximizing #LinkedIn for Sales & Social Media Marketing http://wind.mn/rm9ULo #LinkedInChat
4) 6 Reasons to Use #LinkedIn Signal Tool to Analyze Users Tweets http://wind.mn/vTaMAg #LinkedInChat
5) Tutorial: Adding Video to Your #LinkedIn Profile in 7 Easy Steps http://wind.mn/dPJyUU #LinkedInChat
You Gotta Love a Guy who was in a Band in Japan!
Neal’s Bio in 140 Characters or Less!
1) @NealSchaffer 2-time #LinkedIn author – “Maximizing LinkedIn 4 Sales & Social Media Marketing” http://wind.mn/linksalesbook #LinkedInChat
2) @NealSchaffer also wrote “Windmill Networking: Maximizing #LinkedIn” http://wind.mn/windbook #LinkedInChat
3) @NealSchaffer currently is SVP of Social Media Strategy at @Social5150 as well as a frequent social media speaker #LinkedInChat
4) You might know that @NealSchaffer drummed for a band in Japan http://wind.mn/sHyvRd #LinkedInChat
5) @NealSchaffer has brother who makes great Rhone Varietal wines in the Central California Coast: @TerceroWines #LinkedInChat
Some of my favorite tweets:
Got Questions? We Got Answers!
This week’s #LinkedInChat is for anyone out there who has questions about LinkedIn that never seem to get answered. Actually – the next few weeks will be about that! So bring your Questions and your Answers to our Chat Tuesday night at 5 PM PST! You can join us at www.tweetchat.com/room/linkedInchat (You need a twitter account to play!)
Here are a few questions I’ve received this week from clients, friends and followers on Twitter and LinkedIn:
Q1: Why can’t I edit my company page?
Q2: How do I become an administrator for a company page?
Q3: Wait a second – Gumby Gumby deosn’t work for me – how do I remove non-employees from my company page?
Q4: How do I create a company page?
Q5: How do I get rid of duplicate accounts?
Q6: How do I export my LinkedIn connections?
Q7: Where to I manage my account setting?
Q8: I want to invite everyone I know to LinkedIn. How do I do it?
Q9: Oops – how do I withdraw an invitation?
Q10: How do I get rid of an annoying connection?
Q11: Should I connect my Twitter account to LinkedIn?
Q12: I am not sure why I joined this group and now I don’t know how to leave it.
Q13: Can I block someone from seeing my profile?
Q14: I’m creating a presentation for LinkedIn. Where can I get official logos and screen shots?
Your Questions Answered:
Q1: Why can’t I edit my company page?
This happened to my friend who was having issues Editing a Company Page this week. Turns out he did not have the company name listed exactly like it was in the “experience” section of his profile. It took a few hours, but once he changed his company name to the company name he created his company under, he was able to get administrative rights and edit his company page.
Q2: How do I become an administrator for a Company Page?
Another common issue is when you don’t have the name@domainname.com email address that your company was created with listed in the email section of your account settings. Changing, Adding or Removing Your Email Address will help you with that. Once your email address matches the domain of your company, as long as the creator of the company has not limited administrators, you should be able to edit it. Make sure you have the right Requirements to Add or Edit Company Pages
Q3: Wait a second – Gumby Gumby doesn’t work for me – how do I remove non-employees from my company page?
If you are the “company page administrator” and you see there are Employees Associated with Company Page that no longer work for you (or never did!) contact customer_service@LinkedIn .com with their LinkedIn URLs and ask LinkedIn to delete them.
Q4: How do I create a Company Page?
If you have a company and don’t have a company page on LinkedIn, consider doing it right away. Adding a Company Page is easy and free! Want to see a good company page? Check out http://www.linkedin.com/company/hewlett-packard
Q5: How do I get rid of duplicate accounts?
Often a person will have Duplicate Accounts – either on purpose or because they forgot they had already created an account. Sometimes its as simple as someone inviting them to connect and the email address they were invited at is not listed in the email section of the account settings (Which is Why You Should Add a Secondary Email Address). If this happens you, will want to close your “bad” account. Closing Your Accounts will take care of the “You are not the intended recipient of this message” message or the “This email address is not available” and other annoying warnings that happen on LinkedIn! If you have No Access to Primary Email Address, you can always ask customer_service@LinkedIn.com to close your duplicate account for you. If you have access to it you can always ask for Password Help
Q6: How do I export my LinkedIn connections?
If you are going to close an account, consider Exporting Your Connections first – so you can re-invite them to your new account. (see below)
Q7: Where to I manage my account setting?
Managing Account Settings is the first place you might want to go to deal with things like duplicate accounts, annoying emails from Groups ( In the Group Member Settings) and customizing your personal profile. Click here if you Can’t Find “Settings” or “Sign Out” Links
Q8: I want to invite everyone I know to LinkedIn. How do I do it?
While Importing Contacts from Your Personal Email Account is not a bad idea – remember you are only allowed to invite 3000 people in a lifetime and LinkedIn won’t tell you how many invitations you have left until you are down to your last thousand – which you think would be OK, but which can be a huge issues if when you are Importing Contacts from Your Personal Email Account you end up importing over 3000 people! My rule of thumb? Only invite people you know who will accept your invitation – and only people who are actually ON LinkedIn.
Q9: Oops – how do I withdraw an invitation?
If you accidentally invited over 2000 people and only half of them are on LinkedIn and likely to accept, you might be interested in Withdrawing an Invitation in order to get some of them back. Its going to be quite time consuming
Q10: How do I get rid of an annoying connection?
Sometimes we connect to someone by accident – or we connect to someone we end up divorcing or breaking up with – and then Removing a Connection is a good thing to know! By the way, LinkedIn won’t tell the person that you unconnected from them. The only way they will know is if they try and send you a message and can’t anymore!
Q11: Should I connect my Twitter account to LinkedIn?
Speaking of unconnecting – another client unconnected from someone just because his twitter account was flooding the LinkedIn update stream. In case I have not been clear, LINKEDIN IS NOT TWITTER – TURN OFF YOUR DAMN TWITTER STREAM! Updating Twitter Settings to the #IN will help keep the noise out and keep you from being DIS-MISSED!
Q12: I am not sure why I joined this group and now I don’t know how to leave it.
Speaking of unconnecting (again) – have you ever wanted to leave a useless group behind? Leaving a Group is not as easy as it used to be which is why people think you can’t, but it is still possible in Groups / More/ Settings.
Q13: Can I block someone from seeing my profile?
Blocking People From Viewing Your Profile is still not possible on LinkedIn. Which sucks. They should follow Twitter’s example with a block button. It just can’t be that hard.
Q14: I’m creating a presentation for LinkedIn. Where can I get official logos and screen shots?
For all kinds of nifty screen shots, logos and videos about LinkedIn, Check out this link: http://press.linkedin.com/logo-images
More cool links….
- Contacting Me on LinkedIn
- Exporting Your Connections
- Business Accounts for LinkedIn Ads – Frequently Asked Questions
- LinkedIn Public Profile Overview and Settings
- LinkedIn Ads – Frequently Asked Questions
- Updating Your Credit Card Information
- Account Restricted
- Applications – Frequently Asked Questions
- Unable to Access or Navigate in LinkedIn.com
- Contacting Customer Service
- Employees Associated with Company Page
- Clearing Your Cache and Cookies
- Downgrading Your Premium Account
- Sending Invitations to Connect
- Merging Accounts
- Customizing Your Public Profile URL
- Invoices and Receipts of Billing History
- Blocking People From Viewing Your Profile
Do you have questions we haven’t answered? Just ask – any Tuesday night at 8 PM EST on the #LinkedInChat or any time of the week @LinkedInExpert.
For this week’s LinkedInChat – lets get down to things a job seeker could or should do with their profile.
LinkedInChat Questions for Tuesday September 13:
Q1: What are some areas of a job seekers LinkedIn profile that must be complete?
Q1.5: What are some new areas available to job seekers?
Q2: Should a Job Seeker make their entire public profile visible?
Q3: What kind of groups should a job seeker join?
Q4: How important is it for a job seeker to interact in his or her groups? And why?
Q5: How important is it for a job seeker to to answer or ask questions? And why?
Q6: Who should a job seeker connect with on LinkedIn?
Q7: Should a job seeker have a paid account?
Q8: What is your final word of advice for job seekers?
Stay Tuned for our #LinkedInChat interview on LinkedIn (and other social media) for Job Seekers with Joshua Waldman
I am SOOOOOOO excited to introduce next week’s special guest, Joshua Waldman. His new book, Job Searching with Social Media for Dummies releases TODAY, and we get to chat with him the very next week on #LinkedInChat. Its very cool.
A little about Joshua:
Joshua Waldman helps frustrated job seekers leverage social media to find work FAST! He is the founder of CareerEnlightenment.com and the author of the new book, Job Searching with Social Media for Dummies.
Harness social media to land your dream job.
For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies (you should buy it now so you have it for next week) enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position.
Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation (and ensuring that employers who Google you like what they find) and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the “hidden job market” ahead of the competition; and much more.
Shows you how to easily harness social media sites
Advice on how to brand yourself online
Covers all of the latest and most popular social media sites: Google, Twitter, Facebook, LinkedIn, and more
If you’re a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.
LinkedInChat Questions Joshua will answer for us:![]()
Q1: Why do I need a LinkedIn presence to find a job?
Q2: How I create a personal brand on LinkedIn to market myself?
Q3: What is the benefit of LinkedIn if I already have a résumé?
Q4: How can I engage hiring managers using LinkedIn?
Q5: Is it possible to get a lead on a job before the position is even listed?
Q6: How do I stay up-to date with LinkedIn changes?
Q7: What if I get Googled? Can I manage my online reputation?
I can’t wait! Make sure you join us Tuesday night at 8 PM EST, 5 PM PST on Twitter for our #LinkedInChat. You can use www.tweetchat.com, Tweetdeck or Hootsuite to better follow the chat.
Contact Info:
Joshua Waldman
Speaker, For Dummies Author
joshua@careerenlightenment.com
#LinkedInChat: Cool and Unusual Ways to use LinkedIn
Tonight’s #LinkedInChat (5 PM PST, 8 PM EST) on www.tweetchat.com will be centered around Cool and Unusual Ways to Use LinkedIn.
For more information on how to do the #LinkedInChat, Click here or go to: http://linkedintobusiness.com/2010/10/the-linkedin-chat/
YOU are the experts – so I will be posing the questions listed below, and YOU will provide the answers. All answers are the right answers (even if I don’t agree with you!)
If you don’t have answers for us, then ASK QUESTIONS! There are NO STUPID QUESTIONS because I guarantee you someone else is thinking the same thing and is too shy to post it!
If you don’t want to answer or ask questions, then JUST LURK AROUND. We love lurkers! Because eventually they turn into people who Answer and Ask Questions!
Tonight’s questions if you want to prepare:
Q1. What is something COOL you’ve seen someone do on LinkedIn?
Q2. What is something COOL you’ve done on LinkedIn?
Q3. What is an unusual utilization of LinkedIn you’ve seen that you’ve liked?
Q4. What is an unusual utilization of LinkedIn you’ve seen that you’ve disliked?
Q5. Have you used LinkedIn in an unusual way that you think we would like to know about?
Q6. Do you have a question for the experts on the #LinkedInChat?
Q7. What is one piece of advice you have for someone new to LinkedIn?
Transcript from tonight’s chat: http://beta.hashtracking.com/fast-report/?hashtag=Linkedinchat
To continue the conversation: Join our LinkedInChat group on LinkedIn: http://linkd.in/LinkedInChatGroup
LinkedInChat and the Social Media Facebook Chat: YOU be the LinkedInExpert
Social Media Examiner Chat:
On Friday July 1st, Andrea Vahl of the Social Media Examiner asked me to do a stint as their “LinkedIn Expert” on their now famous Facebook Chat. (If you have not yet attended one of these – I highly recommend them! They take place every Friday at 1 PM EST.)
Since not all my Twitter and LinkedIn friends are on Facebook, I thought I would bring the questions and answers to you! And then – because I realized there are so many other LinkedIn Experts out there – I decided to bring the questions to the #LinkedInChat so that YOU all could answer.
So on Tuesday July 5th , Tuesday July 12th and Tuesday July 19th – I will be posting the same questions for YOU to answer that I answered on www.facebook.com/SMExaminer on Friday. And for those reading this blog who don’t do Tweetchats and just want a transcript – I have the questions and answers posted below.
Tweetchat:
We hold out tweetchat every Tuesday night at 5 PM PST / 8 PM EST. I usually hang out at www.tweetchat.com/linkedinchat - but you can use whichever tweetchat tool you most enjoy!
Here are the questions for Tuesday nights (So you can do the homework and be well prepared!)
Questions for Tuesday July 5th:
Q1: How do I to build connections with people I don’t know on LI without coming off as some kind of creep?
Q2. Do you know of any surveys that include information on LinkedIn use by nonprofits
Q2.b. Can you point me to any nonprofits who are using LinkedIn creatively?
Q3. How do you recommend marketing your brand or service without seeming like spam?
Q4: How to utilize/build engagement with a LI profile?
Q4.b Is there any way I can build interaction with my target market?
Q5: How can LinkedIn be used for Non-Profits that need to recruit donors/sponsors and gain funding?
Questions for Tuesday July 12th:
Q6: How can you link your tweets to post directly in your group or company page, so all your members can see them?
Q7. What are some ways businesses can use linked ads to target for B2B?
Q8. I cannot seem to get my head wrapped around how to use LI to promote our business to a geographically targeted market.
Q8b: Is it worth it to upgrade from free to fee?
Questions for Tuesday July 19th:
Q8c: What are the real benefits?
Q9. How do you get through the noise to make LinkedIn more valuable
Q10. My company is very ROI oriented. What do you recommend in terms of metrics and analytics?
Q11. What are some of the best new applications integrating social media with other tools?
Q12. Would you share of few links or reference lists for “making the most of LinkedIn”?
Q13. How often do recommending posting/ updating content on your linked in page?
Q14. What are the most important not to be missed sections that MUST be used in your personal LI page and also for a company page.
Social Media Examiner Questions and Answers:
Q1: I am into Social Media Marketing and want to know how to build connections with likeminded people as well as SM experts on LinkedIn. But I am obviously unknown to them. So how can I build connections on LinkedIn without coming off as some kind of creep??
Great question – I know LinkedIn says you should only connect to people you know, but I have found most folks will either accept or ignore (but not report you as a spammer) if you personalize your invitation and tell them why you want to connect. You can always wrote something like this:
Dear (Name)
I see from your profile that you… Can I connect to you as a thought leader in that field? If you feel you have received this invitation in error or simply don’t want to connect, please just ignore this message.
The best way to connect to them is through a group – or sometimes people have their email addresses in their profiles. Never choose “I don’t know” a person. (LinkedIn will ding you for it). If you do reach out to someone as a colleague, classmate, etc – just make sure you acknowledge that you know you are not..
Q2. It appears that most nonprofits engaged in social media efforts take advantage of Facebook and Twitter way more than they do LinkedIn. Do you know of any surveys that include information on LinkedIn use by nonprofits (how that compares to FB and TW and/or how they are using it in its own right)? Can you point me to any nonprofits who are using LinkedIn creatively?
Excellent question – and I’m afraid I don’t really have a great answer for you since that is not my focus market.
- That being said – you might want to contact the folks at the Non-Profit Marketing LinkedIn Group: http://www.linkedin.com/groups?gid=161484&mostPopular=&trk=tyah There are 8000+ members who might have an answer for you.
- Or you can try Non-Profit Professionals group on LinkedIn: http://www.linkedin.com/groups?gid=81092&mostPopular=&trk=tyah
- I found this article on Google that looks to be good: LinkedIn for Non-Profits: http://www.communityorganizer20.com/2011/06/15/linkedin-for-nonprofits/
- Optimize your profile and your company profile with your keywords, connect to strategica folks on LinkedIn (supporters, volunteers, donors, event specialists, etc)
- Use events to let your network know about upcoming events
- Use Profile Forward to let your network know about special guests at your event
- A non-profit genius is Beth Kanter: http://www.linkedin.com/in/bethkanter
Q3. How do you recommend marketing your brand or service without seeming like spam?
- Keyword your personal and business profile so people can find you – then its inbound and not annoying
- Make sure you update with useful info – and keyword brand your posts – same as above
- Join groups where your ideal clients hang out – again just sharing useful info so they respond to you.
- Post and Answer questions in your industry – but don’t create a salesy and obvious question just so you can answer it yourself
- Re-purpose marketing content using some apps (Box.net, Slideshare, Google Docs)
- Carefully reach out to ideal clients – but just to get the phone call – NOT to pitch your product
- Create a company template so everything is saying the same thing about your company in their profiles – that should get you started J
- More here: http://linkedintobusiness.com/2010/10/b2b-best-practices-for-getting-found-on-linkedin/
Q4: How to utilize build engagement with Linkedin profile? Is there any way I can build interaction with my target market?
- Use the advanced search to find ideal client
- See if you share a group – if not you might join one that they’re a member of
- Initiate communication with them through the group (something in common)
- Ask them for a phone call once you’ve had a little interaction
- Ask them to connect
Q5: How can LinkedIn be used for Non-profits that need to recruit donors/sponsors and gain funding?
Again – this is not my area of expertise – But I think engaging within shared groups might be your best bet. Once you are connected to some ideal donors you can “tag” those connections and send them valuable and useful information they will find useful – NOT a sales call. More here: http://linkedintobusiness.com/2011/01/tagging-your-way-into-toma-with-linkedin/
Q6: How can you link your tweets to post directly in your group or company page, so all your members can see them? Right now they only post to your profile.
I really DON’T recommend that at all! It’s annoying enough in a personal profile. If you own the group you can post feeds – so you could create a feed with your tweetstream and import it that way. But again I REALLY DON’T RECOMMEND IT. Twitter and LinkedIn are a completely different culture.
You might try some tools like ObjectiveMarketer – it might work. Not sure.
Q7. What are some ways businesses can use linked ads to target for B2B?
- Before you invest in LinkedInAds (and “Google” for free trial – there are a bunch of $100 certificates floating around) First use the new targeted (and free) banner ads in Company profiles – lets you create and target specific audiences with your company profile
- Also – connect with @MilesAustin on Twitter – he knows a lot about this
- Finally – use the LinkedIn option to create and test different ads. really, what works for Facebook Ads or PPT will work with LinkedIn – just be very very clear on your target audience.
- Word of warning: The only people I’ve heard that find LinkedIn Ads really work ore the folks who invest A LOT in them.
Q8: I’m new to LinkedIn and just can not seem to get my head wrapped around how to use this to promote our business to a geographically targeted market.
Q8. A: Is it worth it to upgrade from free to fee? What are the real benefits?
Great question – I didn’t use to think so – but my mind has changed a bit since LinkedIn is further limiting our ability to connect. At the very least the paid accounts will save you time – best case – gets you in touch with a client / partner / employee that results in more business! More here: http://linkedintobusiness.com/2011/04/to-pay-or-not-to-pay-that-is-the-question…/
Q9: How do you get through the noise to make LinkedIn more valuable? It seems the groups etc. are just getting muddled.
Yes – I agree with you.
- I have really restricted what comes into my email box on settings – and I really only “listen” to a few groups anymore.
- I also use the advanced search whenever possible to weed out some noise – with signal, answers, etc
- You can disconnect from the worst offenders
I REALLY wish LinkedIn would restrict the ability to post ALL tweets. Sigh
Q10. My company is very ROI oriented. What do you recommend in terms of metrics and analytics?
-
Great questions – there’s not much ROI on LinkedIn itself – although LinekdIn does have impression analytics in company pages and with the basic paid account there are some account impression analytics on the home page.
-
Also Kout and even EmpireAvenue give some analytics – but really you might have to go with a paid service like Objective Marketer (Use code OMLIBPROMO for one month free trial)
Q11. What are some of the best new applications integrating social media with other tools?
- The LinkedIn Share button is nifty. They also have an “Apply with LinkedIn” button for job seekers.
- A fab tool I recommend is Objectivemarketer.com
- For more on LinkedIn tools you can visitwww.linkedinlabs.com
Q12. Would you share of few links or reference lists for “making the most of LinkedIn”?
-
Sure -Optimize your personal AND company LinkedIn Page so you can be found:http://linkedintobusiness.com/2010/10/b2b-best-practices-for-getting-found-on-linkedin/
-
Target the right clients:http://linkedintobusiness.com/2011/01/b2b-best-practices-on-linkedin-part-three/
- Send targeted messages to the right people: http://linkedintobusiness.com/2011/01/tagging-your-way-into-toma-with-linkedin/
- And of course – my best tips and tricks: http://linkedintobusiness.com/2010/10/b2b-best-practices-for-getting-found-on-linkedin/
Q13. How often do recommending posting/ updating content on your linked in page?
- I recommend once a day TOPS – hate it when people just blast their tweetstream into LinkedIn.
- I play a lot within LinkedIn.com/signal – see what people are doing there and emulate what you think is successful
Q14. What are the most important not to be missed sections that MUST be used in your personal LI page and also for a company page.
-
Ok – here is a post on what to do with your company profile: http://linkedintobusiness.com/2010/12/nifty-things-you-can-do-with-your-company-profile-on-linkedin/
Here’s a post on Best Practices on LinkedIn (including Profile) http://linkedintobusiness.com/linkedin-tips-tricks/
Make sure it is formatted, clean, and free of spelling and grammatical errors. I strongly suggest creating your LinkedIn profile first in a word document – not only so you can “catch” errors, but also so you can get a better idea of what your profile will look like on the LinkedIn website. In some sections of LinkedIn you can also pull in bullets and special characters. Alas – still no bolding or italics other than what LinkedIn itself formats. Another bonus, if you’ve already created your profile in a Word document, sections of it can easily be copied into other social media platforms to keep your branding unified.
2. Know your keywords:
Like any website, LinkedIn’s internal search engines weigh your keywords heavily in its searches. Make sure you place your most important search or keywords strategically throughout your profile. Some places you might want to consider are your
- Professional Headline
- Title Fields
- Specialties
- Interests
- Recommendations
- Education (Activities and Societies)
3. Keep your name clean:
Put only your first name in the first name field and your last name in the last name field. If someone is searching for you by name, LinkedIn will have a hard time finding you if your last name looks like this: Smith, PhD. John A. (johnsmith@gmail.com) LION 941-555-1555
4. Keep your photo professional:
I recommend a close up and a smile. A full body shot of you and your family, you and your car, you and that fish you caught last week is unclear and unprofessional. I have seen some artists use artistic renderings of themselves – which is clever if your image is still clear. LinkedIn doesn’t like logos.
5. Don’t ignore the “post an update” function:
LinkedIn’s update function is much more robust than it used to be (taking some tips from Facebook and Twitter). People can now “like” and “comment” on your updates – which helps to build relationships within LinkedIn. And with the introduction of LinkedIn Signal, the update section can now be a functional part of your SME (Subject Matter Expertise) and content strategy. Make sure you take a little time each day to “like” and “comment” on the updates of network as well. (*Found on the home page.)
6. Personalize your public profile URL:
Make sure your public profile reflects your name, your business, or your area of expertise: http://linkedin.com/in/linkedinexpert
Nothing says, “I’m a LinkedIn neophyte” like a public profile that reads: http://linkedin.com/pub/firstname-lastname9890734-akjshfiho
7. Personalize your websites:
When you edit your website, the drop down menu gives you the option of “other”. When you click on that, a new field opens up that allows you to type in your business name, website name, call to action, or description of your website. So instead of “Company Website” or “Personal Website” this section can read “Social Media for Women” or “Click here: IP Legal Advice”
8. Juice up your “Experience” section:
“Experience” is not your resume. Make sure the jobs you choose to list support each other. Make sure you put all your keywords in the title section.
9. Utilize the “Experience” description area:
Use the 1000 characters in the description section to tell people why they should hire you or your company or buy your product. Tell a “save the day” story. Put in a testimonial. “Experience” is a great place to list “wins”, different companies you have helped, seminars or workshops you have presented, a mini-shot of your personal website. Use this section as the foundation for your Company Profile
10. List your “additional education”:
Make sure you list your certifications and licenses as well as traditional education. LinkedIn has now added new sections where you can list areas of expertise, publications, patents licenses and certifications.
11. Get Recommendations:
LinkedIn tells you your profile is complete at 3. I recommend at least ten recommendations. And when you are asking for recommendations, give a bulleted list of what you might want them to say so that your recommendation is more than: “She’s nice”. If you are comfortable doing so, you might write a recommendation that the recommender can use or base their recommendation from. You might want to add some of the better recommendations to your website. Ask for recommendations form thought leaders in your field, old employees, and well-known clients.
Double Header – LinkedIn on #LinkedInChat and #SMManners tonight!
#LinkedInChat
So I’m doing double duty tonight – hosting my #LinkedInChat and then as a guest on #SMManners.
Where to tune in?
We are taking #LinkedInChat back to www.tweetchat.com until we get the bugs worked out at Stanzr – and I am still open to any information on a good tweetchat transcription tool that doesn’t cost and arm and a leg or take several hours to repair J
Tonight we’ll be talking about the different ways and strategies of finding, connecting and building relationships with people on LinkedIn.
If you want homework – the questions will be:
Q1. How many connections do you have and what is the size of your network?
Q2. Do you have any difficulty finding and connecting/ communicating with to the people you need to on #LI
Q3. Do you use “Advanced Search” and what are your favorite strategies?
Q4. Do you know about and/or are you using LinkedIn Signal?
Q5. Do you know about how to use groups to “reverse engineer” a message?
Q6. What do you consider spam on LinkedIn?
Q7. What are your best “LinkedIn Communications Tips?”
Resources:
- Using Groups for More and Better Business: http://linkedintobusiness.com/2011/04/using-groups-for-better-relationships-and-more-business/
- Best Practices for Connecting on LinkedIn: http://linkedintobusiness.com/2010/08/what-are-best-practices-for-connecting-on-linkedin/
- Using “Advanced Search”: http://linkedintobusiness.com/2011/01/b2b-best-practices-on-linkedin-part-three/
- LinkedIn Signal: http://linkedintobusiness.com/2011/02/linkedin-signal-available-to-all/
- LinkedIn Groups Webinar: http://www.youtube.com/watch?v=eXt2Ehlig7M
- LinkedIn Best Practices for B2B: http://www.mltcreative.com/b2b-resource-center/
Transcript for tonight’s #LinkedInChat is here: http://t.co/VAmswAX
#SMManners
#SMManners is trying something cool and new! A live simulcast WHILE doing the tweetchat:
Join us tonight at 10pm/est for Social Media Manners first simulcast event!
I’ll be taking your questions LIVE via our teleconference/twitter broadcast.
As always, we will be in our nest #SMmanners and you may attend the chat as you typically do on twitter, or you may call in to listen/speak to us live! I suggest you do both!
▪ Social Media Manners LIve Line ~ 712-432-3900
▪ Access Code~ 157626
Simply dial in and you will be able to listen live! If you would like to ask our guest a question, simply hit *7 and you will raise your hand.
Questions I will be answering:
- Why do some people think LinkedIn doesn’t work?
- What can I do to make LinkedIn more usable?
- I’ve heard you say: “LinkedIn is only as useful as the size of your network.” What do you mean?
- What is kosher and non-kosher on LinkedIn?
- What are some of the best strategies you’ve used for yourself and your clients?
—————————————————————————————————
We hope to see you on one or both chats!
And remember, You can always carry on the conversation on our LinkedIn Group: LinkChat: http://www.linkedin.com/groups?about=&gid=3904551
LinkedInChat: Branding your Business on (and with) LinkedIn
Tuesday (June 7th) during the #LinkedInChat, we will be talking about how to use LinkedIn to brand yourself and your business. Here are some of the questions for the chat:
And what does this have to do with Branding?
Do you have what is takes to be successful with your business? Of course you do! So make sure your profile reflects your expertise, knowledge and skills.. We’ll talk about optimizing and customizing your profile on the chat….
Are you clear on your ideal client? We’ll talk about how to build your network so you can FIND your ideal client on LinkedIn.
Are your brand (and you) staying top of mind with your clients? How to use Answers, messages, updates and groups to stay in touch.
Transcript for tonight’s chat will be made available here after the chat!
#LinkedInChat: Being LinkedIncestuous
Tonight we are talking about being ”LinkedIncestuous.” Sharing information between social apps and best practices on LinkedIn, Twitter, Facebook, Empire Avenue and others.
Our #LinkedInChat is open to anyone who has questions about LinkedIn, advice about LinkedIn, complaints about LinkedIn, praise for LinkedIn.
More information about our #LinkedInChat:
When: Every Tuesday Night 8 EST, 7 CST, 6MST, 5 PST (Sorry- not sure what time it is in Australia or Hawaii!)
Where: Twitter
How: Tweetchat.com, tweetdeck.com (or any tweetchat app of choice)
Why: To learn and share knowledge on LinkedIn
Join our LinkedInChat group on LinkedIn: http://linkd.in/LinkedInChatGroup
In case you want to study up – these are the questions I’ll be asking:
Q1: How many social networks do you belong to? What are they?
Q2: Do you use a social management tool (like tweetdeck or hootsuite?) Which do you use?
Q3: Do you use your social networks differently?
Q4: Do you share information amongst networks, and if you do, what kinds of info do you share?
Q5: Do you use the #In option with LinkedIn and Twitter
Q6: Have you used “tweets” app on LinkedIn to connect to your twitter friends who are also on LinkedIn?
Q7: Have you found LinkedIn Signal to be a useful tool? (Like a twitter search)
Q8: Do you use the LinkedIn share button on your blog?
Q9: Have you tried the share bookmarket (Love this) http://www.linkedin.com/static?key=browser_bookmarklet
Q10: What cool cross social media tools or hints do you have for us?
I also have some shameless plugs (but some of them might actually be of great value to you!)
- Shameless Plug 1: B2B Quick Study WEBINAR: LinkedIn: Mastering the SKILLS Function for B2B Marketing 5/26 w/ @linkedinexpert
- Shameless Plug 2: Join me June7 for #TOSMS & learn about compassionate LinkedIn practices
http://bit.ly/onlineSMSViv - Shameless Plug 3: Connect with me on LinkedIn at: www.linkedin.com/in/linkedinexpert
- Shameless Plug 4: Connect with me on Empire Avenue at www.empireavenue.com/linkedexpert
- Shameless Plug 5: Join our LinkedIn Group LinkChat to continue the conversation: http://linkd.in/LinkedInChatGroup
- Shameless Plug 6: If you missed my webinar on LinkedIn Groups, you can see it here: http://www.youtube.com/watch?v=eXt2Ehlig7M
See you soon!





1 ping
Top 10 Online Visibility Tips says:
February 15, 2012 at 1:37 pm (UTC -6 )
[...] build Visibility, then Credibility and then Profitablility. Lifeline: here are a few I recommend: #LinkedInChat with Viveka Von Rosen; #Blogchat with Mack Collier; #SmallBizChat with Melinda [...]