LinkedIn for the Office Business Center Industry (OBC)

By: Viveka Friday November 6, 2009 comments Tags: LinkedIn, LinkedIn Expert

Hot Tips for OBCs: LinkedIn

LinkedIn is the number one social media network for business, and is utilized by almost every country in the world, the fastest growing populace per capita being the Netherlands!  LinkedIn just surpassed 50 million users and its estimated that a new member joins every second.  These are all business people.  Many of them of them are jobseekers and entrepreneurs needing OBC solutions.  And right now, the OBC industry is underutilizing LinkedIn and Social media.  As an OBC operator, manager or owner, this is what you can do to make your presence known:

    1. Create a profile.  Your LinkedIn Profile is your professional identity, autobiography, brochure or ad on LinkedIn. Think of it as a website showcasing your career, your business office and the OBC industry.  Like any brochure, make sure your content is grammatically correct and free of spelling errors.  Use secondary applications like slideshare.com and box.net to import company literature and video of your center.

    1. Use the Professional Headline on your profile to share your areas of expertise and interest. You have 200 characters to work with. This field is weighted heavily in both the LinkedIn Search and Google Search, so use your key words: Virtual office, Executive office, Business office

    1. Use the Summary section to expand upon information in your profile. This section is searchable, so include keywords that are appropriate for the OBC industry. You can write your summary in a MS Word document first and then cut/paste it into LinkedIn. This will allow you to check spelling and grammar, as well as create attractive formatting with bullets and spacing.  The most common symbols and bullets will transfer over. You have 2,000 characters to use.

    1. Change the link/url in your Profile by editing Public Profile so that it includes your name, your center name or expertise in your industry (www.linkedin.com/in/linkedinexpert) and include it in your email signatures, business card and resume.

    1. Include a personal note when you invite others to your LinkedIn network and add: “If you feel you have received this invitation in error or simply don’t want to connect, please archive this message” This way they are less likely to IDK you (I don’t know…)

    1. Join Groups that will help you learn and share more about the OBC industry, your career interests, areas of expertise, as well as your Center member’s industries.  Make sure to participate in discussions and post all the good PR written about you or your center in the “News” section

    1. Write an endorsement or a recommendation for someone in your network whom you respect and appreciate. Make it genuine. They will be prompted to write one back to you!

    1. Remember that LinkedIn gives you 3,000 Invitations during the lifetime of your account and they will only inform you when 1,000 remain.

    1. Use the Search function to find people within companies you are interested in, individuals to connect with or to research occupations and industries.

    1. Looking for a new Admin assistant or office manager?  Save money on LinkedIn Job postings by using groups to post jobs for free.

Viveka

About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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