LinkedIn's Profile Re-Design is Here

By: Viveka Thursday May 17, 2012 14 comments Tags: New on LinkedIn, New LinkedIn Format

LinkedIn's New User Interface - Cleaner and Easier to Use

Editor's note:  No sooner did this post go up than it appears that LinkedIn has pulled the new UI!  If you still have access to the new UI (Which would look like the picture below) please let me know.  Thanks - Viveka

I was right in the middle of a webinar this afternoon when LinkedIn changed its user interface.  I like it.  Its very clean looking and seems to be inspired by the new iPad format.  Here's what you'll be getting:

1.  An Easier Photo Edit:  In case you were wondering how to upload your photo onto LinkedIn, the new user format makes it blatantly obvious with and giant blue "Edit Photo" hyperlink.

2. Name and Professional Headline:  You'll go to the same page to edit your Name and Professional Headline information, but its going to look a little different now.  You still get 120 characters in the Professional headline, but you might want to fiddle with the formatting so it aligns correctly.  Notice that your Industry has disappeared and your location is down under  Education.

3.  Experience:  Your current and past experience is now condensed to just your company name.  The titles have disappeared.  I think this looks much cleaner and if people want to see more of your profile, all they have to do is scroll down a little further.

4  Education:  Education is cleaner, showing just your school names.  Its no longer a bulleted list.

5.  Connections:  Your connections are now visible as a number on the bottom right of your profile.

6.  Websites:  The biggest change is your websites.  I think you can do a lot with this section now as it no longer says "websites" but instead lists your website by name.  Using the "Other" option becomes even more important!  Describe your website.  Put a call to action here.  Name your website.  Anything but "My website".

7. Contact:  While the options are the same, the contact button is smaller.  this might be confusing to new users as they don't know to go here to invite someone to connect, send an in mail, ask for an introduction, etc.

In conclusion - I really do like the new interface.  And thank you Linkedin for coming out with it BEFORE I released my new LinkedIn book!

Like Twitter's new interface when it first came out, LinkedIn's might be more confusing to the new user, as they have gone for the "less is more" feel.  But that will only make LinkedIn Marketing: An Hour a Day more valuable :)

Well, I better get back to re-writing!

Let me know what you think of this new LinkedIn User Interface.



About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

Find on Google+

How can I see the new interface?

- Pankaj Sharma

Well how about that! I did the same thing as you... quicksmart wrote a blogpost and had to add within hours that the new look disappeared again. Still, good to see another screenshot of the sneek preview we got.

- Petra Fisher

[...] and several other LinkedIn-focused Professionals (like Viveka von Rosen, The LinkedIn Expert andPetra Fisher, The LinkedIn Addict) have been posting about slight changes here and there on [...]

- LinkedIn Slips in an Upgr

Hi Ana - Thank you. Now if only they would re-instate it. Mine went away and I wrote LinkedIn but they have been dead silent about it. I should have known something was up when I didn't see it in their blog! V

- VivekaVonRosen

Kris - You are not alone. They pulled mine too. I think they didn't mean to release it quite yet! V

- VivekaVonRosen

I just got the new Linkedin platform and don't like it, I hope there is a way to switch back to the previous version.

- Danielle

I saw this new format and said huh. I looked around for an announcement and could not find anything. In a couple of hours later I noticed the old format was back. Was I drink and seeing things? No! I did not see any pink elephants either. Now I feel better knowing i was not the only one who spotted this. Marc Miller

- Marc Miller

Apparently LinkedIn mistakenly released it when they released the new LinkedIn News platform. So now we all have to wait :((

- VivekaVonRosen

[...] LinkedIns Profile Re-Design is Here [...]

- The Lodging Resource News

Hello Viveka! I like the new user interface. I appreciate your content around LinkedIn. This platform has been underutilized and yet is extremely valuable for the business owner, professional, recruiter, job hunter and more. Keep up the great work!

- Ana Lucia Novak

Still the same here in Australia! The old one isn't that different so perhaps they just thought to leave it until later stage and make some more improvements to it?

- Kris Olin

I don't like the new format. It appears that RECOMMENDATIONS has disappeared, an important stat for people considering hiring you!

- Bill Corbett

Indeed! Without recommendation, I do not see much the point! This is the main reason I use Linkedin, to collect references since it's overcomplicated to do it on paper.

- jim

Alas- no :(

- VivekaVonRosen