Tuesday November 11, 2008
I just love Guy Kawasaki, Check out his latest blog with more useful Twitter tips!
Tip 1: Follow the “smores (social media whores*).” They are the folks with large number of followers and seem to be the opinion leaders (and perhaps even “heros”) of Twitter. You can get a good idea of who they are by viewing Twitterati.alltop, TwitterCounter, and Egos.alltop. There are three reasons to follow them: first, many have scripts that will auto follow you; second, you might learn something from watching what they tweet about; third, when people look at your profile to see who you follow, you want to appear that you have a clue. (*originally coined by @worleygirl who passed it to @pauladrum who passed it to me)
Tip 2: Send @ messages to the smores. They probably won’t answer you, but that’s okay. All you want to do is appear like you have a relationship with them to enhance your credibility. The theory is, “If she is tweeting with @scobleizeer, she must be worth following.” Bull shiitake logic, admittedly, but it helps. To bastardize what a famous PR person once told me, “It’s not who you know. It’s who appears to know you.”
Tip 3: Create an effective avatar. Your avatar is a window into your soul, so you need to create one that doesn’t look like you shot it with a camera phone while you were drunk. In most cases, use a simple, informal straight-up photo of just your face—not you and your dog, car, kids, or surfboard. Increase the exposure to brighter than you think it should be. Fix the red-eye. Crop the photo because Twitter is going to display it as a postage-stamp size image. If you can’t fix up your photo, send it to Fixmyphotos. Upload a large version of it (approximately 500 x 500 pixels) and let Twitter scale it down, so that when people zoom on your photo, they can see your gorgeousness and not an ugly pixelated image.
If you have access to cool image tools, then create an avatar that raises the question, “How did he do that?” (That’s the category I think my current avatar is in.) If you represent a company, then use its logo—but this is boring (sorry, Tony). Avatars with cleavage may help you get followers that you wouldn’t want, but that’s your call. Bottom line: When people view a stream of tweets, your avatar (and therefore your tweet) should stand out.
Tip 4: Follow everyone who follows you. When I first started on Twitter, Robert Scoble told me to follow everyone who followed me. “But why, Robert, would I follow everyone like that?” The answer is that it’s courteous to do so and because when you do, some people will respond to you and eveyone who follows them will see this—which is more exposure for you.
Having said this, when you get to more than fifty or so followers, it’s impossible to read what all your followers tweet. At that point, you have to focus on direct private messages (“Ds”) and direct public messages (“@s””).
Tip 5: Always be linking. The fact that your cat rolled over or your flight is delayed isn’t interesting, so get outside of your mundanity and link to interesting stories and pictures—you should think of yourself as a one-person StumbleUpon. The Twitter pickup artist’s mantra is ABL (“Always Be Linking”).
Make sure to check out Guy Kawasaki's blogs daily!