Using spreadsheets to manage your Content Marketing?

Friday April 21, 2017 comments

Using spreadsheets to manage your Content Marketing?

So much content to produce. So many different tools. A lot of miscommunication. Typically, content marketing teams use a set of disconnected tools like project management software, a calendar,spreadsheets and a zillion email exchanges, phone calls, text messages and attachments to create content. Once an item is finalized and approved, another team member uploads it to yet another platform and schedules it to publish. Sooner or later, all of the back and forth between Slack, emails, different applications and software packages result in tasks slipping through the cracks, or worse, the wrong version being published. (Yes, its happened to me!) Research shows a disjointed content marketing process can cost companies $120,000 annually the equivalent of hiring... Read More

Do You Influence Success At Your Company? - by Howard Lewinter

By: Howard Lewinter Friday March 24, 2017 comments Tags: Howard Lewinter, business tips, business success

Visualize this scene: Youre in a restaurant. You have been wanting to eat at this restaurant for a long time. Its on all the best of restaurant review lists. Its trendy. Its a see and be seen kind of place. The food is fresh, creative and delicious. The atmosphere is perfect to dine in. Then there are the desserts. Chocolate desserts are a specialty of the restaurant. You came for the food but you really want the dessert. You are at the restaurant with a friend or a business associate. The meal is finished. It was quite enjoyable. Now youre waiting for dessert. The waiter comes to the table, smiles and says: Would you like dessert? Before you can say anything, the other person at the table says: No, thank you. Im full from the delicious meal. Just coffee for me please. Then the waiter... Read More

The One Question Ultra-High Sales Performers Never Ask

Tuesday March 21, 2017 comments Tags: Jeb Blount, Sales EQ, Sales Strategy, Sales

By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal In a recent training session, a sales rep asked this question: Jeb, over the past month Ive had several of my potential accounts hit a wall because the person I was working with turned out not to be the decision maker. What is frustrating to me is these people told me in our initial meeting that they were the decision maker. I dont understand why people lie to me like that, and I want to know how I can identify who is telling me the truth and who is not. Ryan is not alone in his frustration. Average salespeople often find themselves mired in stalled deals because they were dealing with the wrong person. This often happens because the... Read More

How to Sell on LinkedIn Without Being Skeazy

By: Viveka Monday March 20, 2017 comments Tags: LinkedIn, LinkedIn for Sales, LinkedIn Tips

LinkedIn offers business professionals the ability to network focusing primarily on professional interactions. This makes LinkedIn vastly different from that of Facebook, Twitter and other social media services. It also means that many people jump into a sales conversation WAY too early! While advertising and marketing products through social media can prove financially beneficial, abusing your connections on LinkedIn with hard sales tactics can really backfire! However, you can create great rapport with your prospects by focusing on socia l selling. If you are interested in expanding your online footprint and want to move into LinkedIn Social Selling, here are five steps and methods you need to utilize. Create an Effective, Professional Profile LinkedIn is different from... Read More

8 Ways to Rock Your Personal Brand on LinkedIn

By: Viveka Monday March 13, 2017 comments Tags: Viveka von Rosen, LinkedIn, Personal Branding, LinkedIn Tips

We can probably all think of a Brand. Go ahead. I'll wait. Got one in mind? But not everyone runs a multi-billion dollar company with instantly noticeable slogans and logos. Sure, maybe one day you will have a business likeNike or Apple, and maybe you've already thought about building your business brand, having invested in a great logo and website and style sheet with Lobster font. But what about folks who don't own businesses or run marketing departments? What about the jobs seekers and employees? What do they care about branding? The fact is, if you are in business, you have to think about how you portray yourself in your business, industry and to the world. You have to consider your personal brand, and if it is strong enoughto guarantee you stand out from the competition. ... Read More

Common Sense Is Essential To Business Success – by Howard Lewinter

By: Howard Lewinter Monday February 27, 2017 comments Tags: Howard Lewinter, business tip, business success

Business is a mixture of so many things happening in your business day all at the same time. As a successful business person you have to wade through many, many things simultaneously. Some would refer to it as multi-tasking, but its much more than that. Theres What you want to have happen in your business day What will happen What can happen What you and your co-workers can do. Thats why the role of common sense is essential to business success every day. When you write your daily, weekly, monthly or yearly business plan, it is usually written with what should happen. Yet you need to pause and consider carefully both the short term and the long term business viewpoint. Asking yourself: Whats realistic? If the business plan isnt realistic. If you cant produce... Read More

7 Social Media Power Techniques

By: Viveka Thursday January 26, 2017 comments

7 Social Media Power Techniques

Intodaysdayandage, socialmediaplaysan importantrole inonesbusiness.Alotof consumersarespendingmore timeondifferentsocial platforms.Thatiswhy marketersbuildtheirbrand andconnectswiththeir targetmarketthroughit. Increaseyourbrandssocial mediapresenceandcustomer engagementbyfollowingthese powerfultechniques. Heresaninfographicfrom Visme( ) that detailsthestepbystep strategy on assuringthe successofyourbrandor business. ... Read More

Business Success Requires Clear Thinking Every Day by Howard Lewinter

By: Howard Lewinter Monday January 23, 2017 comments Tags: Howard Lewinter, business tip

The legendary ads of Nike feature the slogan: Just do it . Yet when it comes to managing your business day perhaps you shouldnt always follow the same words. Smart daily business strategyrequiresclear thinkingat all times forbusiness success. Consistent business success involves many factors. Such as: The business marketplace The economy The industry you are in such as IT, manufacturing, software, construction, digital marketing and social media, etc. Your business knowledge and experience The people or co-workers on your business team Customer or client needs Significant developing trends impacting business Plus many other aspects targeted to your unique way of doing business. There are so many business related matters on your mind each day... Read More

Interview with me about LinkedIn and Social Selling Practices

Friday January 20, 2017 comments

This article was originallyrun on Expert Interview Series: Viveka von Rosen of Linked Into Business About Maximizing the Effectiveness of Your LinkedIn Account Q: Why has LinkedIn remained so popular when compared to all other professional networking sites on the Internet? I think LinkedIn has stayed pretty steady because it doesn't pretend to be anything other than it is: a social business networking site focused on the growth of its members' businesses. You know what you are getting with LinkedIn. It's not terribly sexy, but it works. Q: How can LinkedIn users easily improve their profiles? I think because it's not as exciting as Facebook or Snapchat, people forget that it is still an important place to establish and promote your business brand. Doing... Read More

What to do now that we are losing LinkedIn’s CRM features (Saved and Advanced Search, Tagging and Notes)

By: Viveka Wednesday January 18, 2017 comments Tags: LinkedIn, LinkedIn Tags, Nimble, Dux-Soup, LinkedIn Expert, LinkedIn Tips

You have probably heard rumors about all the changes being made to LinkedIn in the next few months. (If not, read this article). One of the biggest changes is that we are losing the Advanced search as well as saved searches, tagging and note-taking. All CRM aspects of the FREE LinkedIn service are going away. Which is a HUGE bummer for people who have been actively prospecting using these tools with their free LinkedIn accounts. The solution within LinkedIn is to upgrade to Sales Navigator (which I personally love,) but at $79 a month, that is going to be outside of most peoples wheelhouse! Another solution is to use the Chrome Extension Dux-Soup which has both free and paid version and works to create Tags and Notes for your prospects on LinkedIn (when using Chrome.) ... Read More