10 Ways to Prove the Value of Social Media Monitoring

By: devteam Thursday August 18, 2016 0 comments

10 Ways to Prove the Value of Social Media Monitoring

Guest Post: Brandwatch When it comes to selling shoes, marketing to Pinterest 70 million members is a no-brainer. But when it comes to selling specialized services to businesses, the value of social media monitoring can be dim to even the most experienced agency consultants and B2B decision makers. What are the best social media monitoring platforms (SMM) out there? Are therebudget-friendly or free options? What are the benefits of developing social media listening capabilities? And how do I know its worth my... Read More


Quit Something Today For More Business Success – by Howard Lewinter

By: Howard Lewinter Monday August 15, 2016 0 comments Tags: Howard Lewinter, business tip, business success

You go to the office or to work and consider yourself to be a business person. Whatever your current occupation is gives you an additional company title. What tends to be forgotten about is that you are a human being. You have a life outside of the office and work. Yet you choose to live a majority of your productive hours each week working. When working, your goal is to do a good job even more than just a good job. Always, to be successful at what you do. Yet because you are human, youre also to some degree or another a creature of... Read More


LinkedIn’s New Awesome Video Feature….

By: Viveka Tuesday August 9, 2016 0 comments Tags: Viveka von Rosen, LinkedIn, LinkedIn Video, LinkedIn Expert

LinkedIn has a new Video Feature How cool is that? Well maybe not as cool as we thought. But let me back up I spent last week hanging out with my friend Sue B. Zimmerman , (otherwise known as The Instagram Expert .) That's when Instagram stories came out. Well what do you know! At the same time LinkedIn comes out with a video feature . How cool is that? It's LinkedIn, so . New Influencer QA Video Feature I thought, "Oh this is awesome, there's going to be some kind of live chat feature, maybe they're going to... Read More


LinkedIn’s Saved Search and Why You MUST Start Using It

By: Viveka Tuesday July 19, 2016 0 comments Tags: Viveka von Rosen, LinkedIn Expert, LinkedIn Tips, LinkedIn Searches, Saved Searches

Recently, Hilda (one of my tribe) asked, "How do you save a search exactly?" I realized I didn't have a very good description anywhere on YouTube or on my blog. However, before we talk about how to save a search, let's talk about why you want to save a search. The reason why is because when you save a search on LinkedIn, LinkedIn will actually send you a weekly,updated list of new people who fall into that particular search algorithm. If you are searching for prospects, LinkedIns Saves Search will send you leads.... Read More


Do You Need a Premium LinkedIn Account?

By: Viveka Thursday July 7, 2016 0 comments Tags: Viveka von Rosen, LinkedIn, LinkedIn Premium Account

I'm always getting asked that question! And the answer is.. it depends! True Story: LinkedIn really pissed me off back in November (happy to tell you the whole story privately sometime.) I decided to "show them" and I canceled my Premium account. Because my $60 investment was really going to make or break LinkedIn :) I lasted about 2 weeks on free until I had to upgrade again. But that's me. Obviously, I use LinkedIn a lot. But how about you? Should you upgrade? What I tell my clients is, "Use LinkedIn's free offer until you... Read More


How To Cope With Business Stress – by Howard Lewinter

By: Howard Lewinter Thursday July 7, 2016 0 comments Tags: Howard Lewinter, business tip, Stress

Theres no doubt about it: We live in a fast paced, ever changing world. That brings with it demands on our daily business lives and for many of us, a lot of stress. Are you stressed? If so: What are you stressed about? In order to resolve the business stress, you need to: Identify exactly what is creating or causing the stress. For example: Is it because youre not getting enough of your work done? Is it because you dont have enough incoming work to do? Is it because of a co-worker you work with? Is it... Read More


7 Social Media Hacks from the Best Minds in Social Media at #ChicagoSocial16

Tuesday June 28, 2016 0 comments Tags: Chicago Social 2016, Viveka von Rosen, Social Media Hacks

In case you werent aware, Thursday June 30th is Social Media Day and Chicago is having an inauguralconferencein celebration of all things social media - Chicago Social 2016. The conference will have a collection of seven of the leading voices in social media today to share their knowledge on how to build an online communityleveraging the power of social platforms likeLinkedIn and YouTube. These seven speakers have each provided their best hack to use social media to its utmost potential, and without further ado, here are... Read More


What’s Up with LinkedIn Recommendations?

By: Viveka Friday June 24, 2016 0 comments Tags: Viveka von Rosen, New LinkedIn Recomme, LinkedIn profiles

What’s Up with LinkedIn Recommendations?

Youve heard of LinkedIn recommendations. Maybe even have a few. But really, whats the point? Why bother? INCREASED CREDIBILITY What is a LinkedIn Recommendation? A LinkedIn recommendation is the exact same thing as a testimonial. Except on LinkedIn. And according to McKinsey, testimonials may be the driving factor in purchasing 20% 50% of the time. Check out your averages sales page. How many testimonials do you see? In fact, some sales and landing pages are mostly testimonials with a smattering of sales copy dropped in! How... Read More


What LinkedIn Myths are Effecting Your Success

By: Viveka Monday June 20, 2016 0 comments Tags: LinkedIn Tips

What LinkedIn Myths are Effecting Your Success

Myth: If I build it, they will come. Truth: Even if you have an All Star Profile on LinkedIn, it does not necessarily mean that you will convert profile views into conversations. Not only does your profile need to be focused on your key markets, (and their needs, fears and desires,) but you have to make it easy for your high quality leads to contact (not just connect) with you. LinkedIn Strategy 1: Put your phone number and/or email on your background image. Use a Google Voice number and an email... Read More


Microsoft Just Bought LinkedIn… Holy Crap!

By: Viveka Monday June 13, 2016 0 comments Tags: LinkedIn, LinkedIn News, Microsoft, Viveka von Rosen, LinkedIn Expert

A Good Thing or a Bad Thing? Holy Moly! This is what I woke up to this morning: Microsoft and LinkedIn Corporation on Monday announced they have entered into a definitive agreement under which Microsoft will acquire LinkedIn. At $196 a share That should help LinkedIns stock! (A little like Oprah investing in Weight Watchers!) Grand total? A little over 26 BILLION! (Yes, thats a B!) That works out to about $60 a user/ Not a bad CAC (Customer Acquisition Cost) if you think about it for Microsoft! And if we are talking CLV (Customer Lifetime... Read More