Interview with me about LinkedIn and Social Selling Practices

Friday January 20, 2017 comments

This article was originallyrun on EZTexting.com: Expert Interview Series: Viveka von Rosen of Linked Into Business About Maximizing the Effectiveness of Your LinkedIn Account Q: Why has LinkedIn remained so popular when compared to all other professional networking sites on the Internet? I think LinkedIn has stayed pretty steady because it doesn't pretend to be anything other than it is: a social business networking site focused on the growth of its members' businesses. You know what you are getting with LinkedIn. It's not terribly sexy, but it works. Q: How can LinkedIn users easily improve their profiles? I think because it's not as exciting as Facebook or Snapchat, people forget that it is still an important place to establish and promote your business brand. Doing... Read More


What to do now that we are losing LinkedIn’s CRM features (Saved and Advanced Search, Tagging and Notes)

By: Viveka Wednesday January 18, 2017 comments Tags: LinkedIn, LinkedIn Tags, Nimble, Dux-Soup, LinkedIn Expert, LinkedIn Tips

You have probably heard rumors about all the changes being made to LinkedIn in the next few months. (If not, read this article). One of the biggest changes is that we are losing the Advanced search as well as saved searches, tagging and note-taking. All CRM aspects of the FREE LinkedIn service are going away. Which is a HUGE bummer for people who have been actively prospecting using these tools with their free LinkedIn accounts. The solution within LinkedIn is to upgrade to Sales Navigator (which I personally love,) but at $79 a month, that is going to be outside of most peoples wheelhouse! Another solution is to use the Chrome Extension Dux-Soup which has both free and paid version and works to create Tags and Notes for your prospects on LinkedIn (when using Chrome.) ... Read More


5 Ways to Sell on LinkedIn

By: Viveka Monday January 9, 2017 comments Tags: LinkedIn, LinkedIn Sales Strat, Viveka von Rosen, LinkedIn Expert, Social Selling

LinkedIn is one of the oldest (2003) and really one of the more sophisticated social media sites for business people. Designed to connect professionals and showcase their resumes, few companies thought to market their products and services on the platform in the early days. Today, however, it has grown into a thriving community that presents plenty of opportunities for sales with just a little bit of creativity. Here are five ways you can sell on LinkedIn without really selling! Join Groups Even though LinkedIn groups are not what they used to be, if you pick the right group, they can still be a great place to find and connect with like-minded individuals. Social Selling on LinkedIn works best when you are a part of the communities you wish to sell to. Fortunately,... Read More


9 Reasons Business People Think LinkedIn Marketing Strategies Are a Good Idea

By: superadmin Monday January 2, 2017 comments

It has long been said that to succeed in anything business, sales, marketing, football you first must uncover where the people are and find a way to be there first so they find you. Well, that may not apply to football exactly, as there you are attempting to find where the people arent. However, it all comes down to the people equation to achieve success. Which is exactly why LinkedIn marketing strategies have become a good idea. Lets look at 9 clear cut reasons as to why you too should be using LinkedIn Business Community My guess is that you are in business to increase your profit in some way. Be it through sales or connecting right people together (which requires sales) or what have you. With the power of the Web you could do this with a FB fan page, YouTube video,... Read More


HelpedMeIn2016

By: Viveka Tuesday December 20, 2016 comments Tags: #HelpedMeIn2016

HelpedMeIn2016

#HelpedMeIn2016 Its kind of cool when you get to hang out with the cool kids. All those years of being a geek in high-school are washed away when I get to use sentences like: My friend Keenan So my friend Jim Keenan , started a meme for people to share who impacted them the most in their business growth in 2016.Wed love for you to adopt this meme too. Use the #HelpedMeIn2016 (and make sure to tag me when you share!) Here's the original post (with the questions I didn't answer... oops. I'm not good at following rules!) Anyway, there are so many people who helped me this year in 2016. Choosing just one is so difficult! There are Influencers like Lee Odden and Brian Carter . There are the consultants who helped me turn my business around like AJ Amyx and April Woodcock .... Read More


What is the Difference Between the Old LinkedIn User Interface and the New UI in 2017 (and Why Should You Care?)

By: Viveka Friday December 16, 2016 comments Tags: Viveka von Rosen, LinkedIn, LinkedIn Expert, LinkedIn Changes, New LinkedIn UI

What is the Difference Between the Old LinkedIn User Interface and the New UI in 2017 (and Why Should You Care?)

LinkedIns New Look LinkedIn's new user interface is here. Well, its here for some of us like my friend Kate Paine . I dont have it , so a huge thank you to Kate for giving me access to her new LinkedIn UI! I have a video you can watch of my UI comparison here ! Lets take a look at LinkedIn side by side so you can see what's new on LinkedIn, what's gone away on LinkedIn, what's better with the new LinkedIn user interface, and what's not so hot! First of all, wow, LinkedIn changed colors, right? It's been some form of blue, black, and white, and gray for at least nine years. They've moved to this dark teal color. How does this affect you? Well, probably not much at all unless you are colorblind. Having said that, the reason LinkedIn is giving for the new user... Read More


For Business Success Everything In Moderation Doesn’t Always Apply - by Howard Lewinter

By: Howard Lewinter Monday December 12, 2016 comments Tags: Howard Lewinter, business tip, Prospecting

Ive heard people say over and over again: Everything in moderation . For example: The secret to losing weight is to eat in moderation. Tempted to have a second helping of cheesecake? Instead, walk away from the table before you put an extra big slice on your plate. Dont go to an all-you- can-eat salad bar or buffet because for sure youll over eat and possibly regret it later no matter how good the food was. One of the secrets to great looking skin is limiting your time in the sun throughout your life. If you moderate how much time your skin is exposed while gardening, spending a day at the beach or skiing in the mountains, youll know when to apply sunscreen or to put a hat on. Avoid the burn and protect your skin in the long term. What about all those year-end holiday... Read More


How to Tag Your High Quality Leads On LinkedIn

By: Viveka Tuesday December 6, 2016 comments Tags: LinkedIn, LinkedIn Tags, LinkedIn Tips

What is LinkedIn Tagging? LinkedIn Tagging is a way for you to segment and organize your connections on LinkedIn.It is similar to Facebook and Twitter Lists (except your connections cant see how you tagged them.) And for a short while longer, will be available to all users.(Rumor has it that the new interface gets rid of tagging with the free account L) Why Tagging is Important The reason tagging is so important is because it allows you to keep in touch and share relevant information with target groups of individuals.Lets say you write a new Publisher Post on Best Networking Events for Lawyers in NYC.Obviously you would not message your whole network with that post, but you might let your top 22 NYC Lawyer Prospects know about the post on LinkedIn!Without tagging it would be... Read More


How To Position Yourself as an Expert On LinkedIn

By: Viveka Thursday December 1, 2016 comments Tags: Viveka von Rosen, LinkedIn, LinkedIn Expert, LinkedIn profile, LinkedIn Publisher

I often get asked how it was that I became the LinkedIn Expert. The simple answer is I got the name first. I was also very lucky to get into a new industry early on (meaning the URLs and the handle LinkedIn Expert hadnt been taken yet.) And I was fortunate to create a bit of a name for myself since there really weren't too many other people doing what I was at the time. (Especially as a female in what was then a male dominated world.) But really, becoming an expert in my industry, besides luck and timing, was a combination of diligence, work, and positioning. Not everyone needs to be a LinkedIn Expert. But you can be an expert in your field on LinkedIn! Here are some steps to take. KISS Keywords First of all, know what people are looking for. I tried on all kinds of titles when I... Read More


Top 6 Reasons to Use a Brand Advocate to Implement Your Social Media Strategy

Monday November 7, 2016 comments Tags: Cindy Haynes, Social Media, Branding, marketing

Because the world of marketing is developing and changing, informing potential clients about your brand has become more challenging than ever before. Therefore, its a necessity to have a social media strategy in place in order to build a stable social media presence. To achieve the objectives of your social media strategy, you need brand advocates who can identify powerfully with your brand message and voice. Brand advocates of this nature will not only remain loyal but also faithfully advocate your product. You can find brand advocates working within advertising or branding agencies. They are qualified and become extremely knowledgeable of your business, products and entire brand. They know everything about your brand and talk much about it. These individuals play a great role in... Read More