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Friday June 24, 2016
Youve heard of LinkedIn recommendations. Maybe even have a few. But really, whats the point? Why bother? INCREASED CREDIBILITY What is a LinkedIn Recommendation? A LinkedIn recommendation is the exact same thing as a testimonial. Except on LinkedIn. And according to McKinsey, testimonials may be the driving factor in purchasing 20% 50% of the time. Check out your averages sales page. How many testimonials do you see? In fact, some sales and landing pages are mostly testimonials with a smattering of sales copy dropped in! How about you? Have you ever decided to buy or not buy something on Amazon because of a review? Consider LinkedIn recommendations to be a review of your business on LinkedIn. Another bonus is that recommendations are listed twice on your profile. Once... Read More
Monday June 20, 2016
Myth: If I build it, they will come. Truth: Even if you have an All Star Profile on LinkedIn, it does not necessarily mean that you will convert profile views into conversations. Not only does your profile need to be focused on your key markets, (and their needs, fears and desires,) but you have to make it easy for your high quality leads to contact (not just connect) with you. LinkedIn Strategy 1: Put your phone number and/or email on your background image. Use a Google Voice number and an email address unique to LinkedIn so that you can easily track where your prospects are coming from.L inkedIn Strategy 2: Use a calendar tool like TimeTrade or Calendly.com to create a unique calendar link in your Summary section and websites section that... Read More
Monday June 13, 2016
A Good Thing or a Bad Thing? Holy Moly! This is what I woke up to this morning: Microsoft and LinkedIn Corporation on Monday announced they have entered into a definitive agreement under which Microsoft will acquire LinkedIn. At $196 a share That should help LinkedIns stock! (A little like Oprah investing in Weight Watchers!) Grand total? A little over 26 BILLION! (Yes, thats a B!) That works out to about $60 a user/ Not a bad CAC (Customer Acquisition Cost) if you think about it for Microsoft! And if we are talking CLV (Customer Lifetime Value) it could be a very good deal indeed! Included in the price Lynda and Slideshare. According to Microsoft, "things" should take effect by end of year.... But just what are those things? Of course, I am hoping LinkedIn reverts back to the... Read More
Friday June 10, 2016
As one of my connections pointed out, even LinkedIn Experts can make a mistake! This one happened to work out! I always recommend my clients turn off their profile update notifications when they work on their profiles. You dont want to flood your network with every little change you make! In fact, I was showing a client how to do that on my profile, and then accidentally left notifications ON. A few hours later, I decided to add one of my new ventures, SocialSalesGPS to my profile under Experience. And the chaos ensued! 668 Congratulations later, I finally had to put my amazing assistant on managing my exploding inbox! But heres the thing Thats 668 opportunities to engage with my network! The views on my profile doubled The clicks to... Read More
Wednesday June 1, 2016
Update: Even normal activity is causing account shut downs. You are not alone! But as soon as possible reach out to LinkedInand let them know you have not increased your activity substantially and are not breaking any User Agreements. My guess is they have a malfunctioning algorithm that is affecting millions of profiles right now.. LinkedIn recently started sending out letters to members that might have been affected by a previous security breach (as far back as 2012) Read here: https://blog.linkedin.com/2016/05/18/protecting-our-members . So if you have not yet done so - CHANGE YOUR PASSWORD! We have also seen an uptake in 403 Error Messages (Suspicious LinkedIn Activity) that valid LinkedIn members are getting (... Read More
Driving Sales on the Road: How LinkedIn’s Upgraded Mobile App will Help You Stay Connected and Engaged in Your Busy World.
Thursday May 26, 2016
How LinkedIns Upgraded Mobile App will Help You Stay Connected and Engaged in Your Busy World Does this sound familiar? You are driving to Starbucks, caught in traffic. The man you are going to meet has been on your radar for years . In fact, they make fun of you at work, asking how things are going with The Mystery Man. They can laugh all they want, but YOU know he is your big ticket! Hes the one person who can help you achieve everything you have ever wanted in life. The car in front of you crawls forward. You are going to be late. Late for the most important meeting of your life! Frantically you ask your Apple Play to send him a text. But you dont have his phone number! How could you have forgotten to save his phone number? Then your phone pings. Its your... Read More
Friday May 20, 2016
Your professional headline, the area just underneath your name, is a short (120 character) description of who you are and what you do. Most people will just have their title at company, but they dont actually take the time to describe who they are and what they do. The 120 character limit is not a lot, it is about the length of a sentence; however, it is far better than just writing your title and company, especially if your company name doesnt fully describe what your company does. So, use the professional headline. It is a great place to put a tagline and, if they fit, use some of your most important key words. The other thing to know about your professional headline is that most of your communication on LinkedIn, whether you are responding to a group message or sending a message or... Read More
Saturday April 30, 2016
LinkedIn is similar to Google in that if you have the right keywords in the right places you are much more likely to be found in a search. It is actually easier than Google. Many may already know what their keywords are, but on LinkedIn make sure to keep it simple! When people are looking for you, or someone like you, they may be looking for a social media strategist or a social media marketer. They may be looking for an accountant, but they are not going to search forensics wizard. The simpler and straight-forward your keywords are, the more easily people will be able to find you. That is the goal after all. Where do you look if you dont know what key words to use? Great question. One of the best places to find keywords is actually on the profiles of other LinkedIn users in your... Read More
Friday April 29, 2016
...(and other cool LinkedIn Mobile features) Access Your Connections To access your connections, go to the My Network tab to see your contacts recent activity. This network brief will show things like job changes, birthdays and work anniversaries. People You May Know Below the updates to your network, youll see a list of people you may know. If you want to connect with someone, click the Connect icon to the right of the persons name to send a connection request. This sends the default request, so if you want to customize the request, click on their name to access their profile (and then keep reading to find out how to customize your request.) Invitation Requests Click on the My Network icon (with the two people on it) in the upper-left corner to see the Invitations tab,... Read More
Friday April 15, 2016
The problem with releasing a new product like HQL is that you have to choose what information and strategies to include invariably leaving out some really cool tools and tactics! So I must tip my hat to Shawn who rightly pointed out that I did not mention the very cool WiseStamp email signature tool that I use. (To be fair to me, High Quality LinkedIn Leads is about a LinkedIn Messenger strategy, not email.) But he is right, if you dont know about WiseStamp well, you should! WiseStamp allows you to create really nifty email signatures and import them into whatever email and phone service you are using Gmail, Outlook, iMail, etc. I have the business version (and yes, I paid for it, they dont sponsor me) so that I can create sigs for my employees. But... Read More