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Monday August 17, 2009
Oops - they've done it again. LinkedIn has taken away another one of its tools that helps people to connect. Was a time (like last week) you could send a customized invitation to an individual (you can still customize an "imported contacts" invitation). That meant just in case you didn't know which John Smith you were connecting to, you could write: "Hi - we met at Joe's Bar and Grill and had that great discussion about LinkedIn. I forgot to get your business card, but would love to connect to you. Please accept my invitation to be a part of my LinkedIn Professional network. If this is the wrong John Smith, please archive this message. Have a great day." Ah - but now that little "custom invite" button has been removed from an individual invitation - if you don't have... Read More
Monday August 17, 2009
OK - you just read me complain about the fact that LinkedIn has taken away your ability to send a customized invite to an individual. That still sticks in my craw. ( The Bad ) But I do like LinkedIn's attempts to make themselves a more sociable site. For instance, on the home page you can now get ALL kinds of information about your connections. (Of course - this is much more useful to someone who has a small and strategic network). So this is a good thing. Especially if you like facebook. You can see things like your connections': Latest tweet Latest update, Latest groups they joined People they connected to As well as what people think about them! Wait a second - that's a little stalker-y if you ask me! ... Read More
Friday July 31, 2009
The Ten Be's of Social Media Be relevant Be informative - give information away - a lot Be human - create relationships Be current Be substantial Be transparent (be able to back your claims up) Be in touch (pick up the phone!) Be clear on your brand Be clear on your keywords (OPTIMIZE) Be prolific Don't' BE PUSHY More on social media at the Best Practice Institute in November ... Read More
Social Media Speaker and Self Proclaimed LinkedIn Expert can admit that she ‘might’ have been wrong!
Saturday June 6, 2009
Turns out I wasn't - wrong that is... While this technique got me found on Google. It got me shut down on LinkedIn. DON"T DO IT! At least if you are known as "The LinkedIn Expert ise (Which is self proclaimed - and occasionally fallible.) ... Read More
Thursday June 4, 2009
Elevator Speech for Lawyers from The Learned Lawyer - CBA-CLE on Vimeo . ... Read More
Monday May 18, 2009
By BRIDGET CAREY AND NIALA BOODHOO [email protected] Viveka von Rosen considers herself a promiscuous LinkedIn Networker: She always says yes. The LinkedIn strategist is what's called a LION, which stands for LinkedIn Open Networker. Out of her 5,500 (now 7000+) connections on LinkedIn , she estimates she personally knows only about 10 percent of them. She runs the site linkedintobusiness.co m and is chief social media officer at Integrated Alliances in Colorado. We came across von Rosen and the term LION last month when we saw her promote a chat for social media enthusiasts on Twitter. But connecting with thousands of people you don't know seems like it's against everything we stand for in this column. By being a LION,... Read More
Saturday May 2, 2009
Here's the bonus right up front - when LinkedIn tells you your profile is 100% complete, don't believe it! Here's why: 1. Don't put anything in the name field - other than your name. I catch many "super users" (usually recruiters) making this common mistake. Thinking they will be more "contactable" they add email addresses, phone numbers and group affiliations into the "name" field (when editing "Basic Information" on LinkedIn. ) They think that: John A. Smith ([email protected]) LION will get them more hits than a simple: John Smith (Hey - I did this too when I first started on LinkedIn) The problem is that LinkedIn will categorize you incorrectly, which means you'll be harder to find when someone types your name in. It also means you will be harder to find in the "contacts"... Read More
Tuesday April 28, 2009
Social Media and You: Or - How I Doubled my Business in a Year If you have been watching ABC, or bought shoes from Zappos! lately - then you've been touched by social media. You can't avoid it, don't even try. No doubt you've seen your kids "message", their fingers moving faster than the speed of light? And wasn't that guy who created facebook TM a young whippersnapper of 19 (now an aged 24 year old billionaire)? So one must ask oneself, "Seriously, how could a tool utilized in such crazy, time wasting ways be a useful form of communications?" If you think social media (facebook, twitter, LinkedIn, MySpace, blogging, YouTube, etc.) is a waste of time, you are not alone. But wait - there must be something to it when facebook is bigger than some countries (population wise) and... Read More
Friday April 17, 2009
Ask prolific users of LinkedIn the one thing they wished it could do, and they are likely to tell you: "I'd love a quick way to view and organize my connections so that I can more easily select who I send messages, profiles, and events to." Well guess what - though not available to everyone YET (I had to use my friend Rose's Profile as I don't have access to Connections Beta due - I think - to the number of connections I have) LinkedIn has come up with a solution: Connections Beta Mode Used to be you could only sort by industry or city, but now you can classify and tag your connections however you want. You can classify your folks with tags LinkedIn has set up, or with tags you create. (This is going to take and then save me literally hundreds of hours!) LinkedIn as... Read More
Sunday April 5, 2009
Social Media Marketing Strategies: The "Tweet In" When: May 20 Where: Twitter.com (or www.tweetchat.com) Time: 8 Eastern, 6 Mountain, 5 Pacific Hosts: @LinkedInExpert, @FreeRangeMom, @MariSmith Hashtag: #tweetin Michael Stelzner (http://twitter.com/mike_stelzner) in his " Social Media Marketing Industry Report " set out to understand how, why and where marketers and business owners were using social media. His findings reflect that 88% of the participants are either using social media to market, or plan to shortly. That leaves only 12% who will not be your competitors in the social media marketing world. Social media either already is, or will shortly... Read More