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Friday April 3, 2009
The magnificent Melody Campbell , otherwise known as the Small Business Guru (@SmBizGuru) recently had me on her radio show. "Get More Business" Listen to the show here: LinkedIn on Blog Talk Radio There were some excellent questions asked on the radio show . Here is a brief synopsis of the questions and answers. Steven Bates (@batess) asks: What might you suggest are best practices for a small business wishing to establish a corporate presence on LinkedIn? Have all your businesses' employees join LinkedIn Create a company profil e under "companies" Make sure your company has a group Make sure you are active on that group Create a keyword rich word document on your company and ask... Read More
Saturday March 21, 2009
So like me you are probably a little annoyed with LinkedIn's new setup. As one Twitter follower said: "LinkedIn is looking a little skinny". What happened to my Inbox? Where are the three "I's": Introductions, Inmails and Invitations? AS a LinkedIn Expert , you'd think they would have told me about this upcoming change. Sigh. That's the problem with being self-proclaimed. Well, Introductions and Inmails are now to be found (where they always have been) in a searched person's profile (in/near the header area). So you have to find the person you want to connect to and then simply hit the "inmail" (paid) or "introduction" link (off to the right) and LinkedIn will walk you through it. But more importantly - where are my invitations, pending accepted or otherwise and can I still bulk... Read More
Tuesday March 17, 2009
"Should I use my personal or business email address on LinkedIn?" This question has been coming up a lot for me lately, so I thought I would address it here. Many people fail to list ALL their email addresses in LinkedIn . Either because they are unaware of how to do it, or are concerned about spam. This leads to duplicate accounts what I call LinkedIn Schizophrenia . Having more than one account not only reduces your functionality within LinkedIn (youll get a warning that says you are not the intended recipient of this message when you clearly ARE,) but it is also just bad practice. As for spam, people are only going to see the email address that you make your primary account . So you might consider creating a gmail, hotmail or yahoo account JUST for social media . And... Read More
Monday November 17, 2008
Hey y'all (practicing for my trip to South Carolina) So here are a few tips and tricks you might want to take into consideration when building a LinkedIn Profile. Treat your LinkedIn profile like a website. Make sure it is formatted, clean, and most importantly, filled with search engine friendly keywords Create a LI Profile Word template to create and edit your profile. This will guard against spelling and grammatical errors, and can be easily copied into other social media platforms to keep your branding unified. Keep your name clean LinkedIn cant find you if your name looks like this: Joe A Smith ([email protected]) Smith A LION Keep your photo professional. Headshot only. LinkedIn doesnt like logos. ... Read More
Monday November 17, 2008
Elements of a Good LinkedIn Recommendation Posted using ShareThis ... Read More
Wednesday November 12, 2008
ReBlog from Neurosciencemarketing.com http://www.neurosciencemarketing.com/blog/articles/helping-others-makes-you-hot.htm Helping Others Makes You Hot! Posted by Roger Dooley under Neuromarketing , Neuroscience Research Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. Its undeniable, though, that being willing to help unrelated individuals is a common (though not universal) trait. In past Neuromarketing posts Taxes Arent Painful and The Joy of Giving vs. the Pain of Buying , I wrote about fMRI studies that showed how altruistic behavior activated the brains reward centers. Now, theres new research that suggests altruistic behavior makes... Read More
Tuesday November 11, 2008
I just love Guy Kawasaki, Check out his latest blog with more useful Twitter tips! http://blog.guykawasaki.com/2008/11/looking-for-m-1.html Tip 1: Follow the smores (social media whores*). They are the folks with large number of followers and seem to be the opinion leaders (and perhaps even heros) of Twitter. You can get a good idea of who they are by viewing Twitterati.alltop , TwitterCounter , and Egos.alltop . There are three reasons to follow them: first, many have scripts that will auto follow you; second, you might learn something from watching what they tweet about; third, when people look at your profile to see who you follow, you want to appear that you have a clue. (*originally coined by @worleygirl who passed it to @pauladrum... Read More
Sunday November 9, 2008
You gotta love Synchronicity!!! So I was emailing my LinkedIn buddy, uberpreneur Braun Minchner , and we were both talking about how we like these blogsites that look and act like websites. And as incredibly talented and adept as we both are, neither of us really knows how to create them. Later that day I hooked up, via twitter, with the Facebook Doyen, Mari Smith - who has a fantabulous blogsite (www.marismith.com) And I once again got blogsite envy. And then I found an email in my spam filter from another uberpreneur, Kevin Houchin (Esq.) Just so happens he is a WordPress expert. What is WordPress you might ask? (Well, I did) Its a blogging application that allows you to create - you guessed it - website like blogsites. Ah, but it doesnt end there. Several hours later... Read More
Friday November 7, 2008
The Hook-Up - Taking the work out of networking http://e-marketingpartner.com/clients/ATrain/Oct08/B-Sides/articles.html#the-hook-up Don't be That Guy How to avoid over-compensating for your small network The guy who walks into the room, makes a b-line to the bar, chugs his first beer, and has seven more drinks in the next hour. Or the guy who gushes about his recent yacht purchase, his booming stock portfolio and his ever-growing relationship with the mayor. Or what about the lady who seems to think that airing her dirty laundry is a good icebreaker. Let's face it: no one wants to be that guy. Networking shouldn't be about trash-talking your co-workers, it's not a beer chugging contest and it's not a place to brag about your financial status. It's a place to meet... Read More