9 Reasons Business People Think LinkedIn Marketing Strategies Are a Good Idea

By: superadmin Monday January 2, 2017 comments

It has long been said that to succeed in anything business, sales, marketing, football you first must uncover where the people are and find a way to be there first so they find you. Well, that may not apply to football exactly, as there you are attempting to find where the people arent. However, it all comes down to the people equation to achieve success. Which is exactly why LinkedIn marketing strategies have become a good idea. Lets look at 9 clear cut reasons as to why you too should be using LinkedIn Business Community My guess is that you are in business to increase your profit in some way. Be it through sales or connecting right people together (which requires sales) or what have you. With the power of the Web you could do this with a FB fan page, YouTube video,... Read More


HelpedMeIn2016

By: Viveka Tuesday December 20, 2016 comments Tags: #HelpedMeIn2016

HelpedMeIn2016

#HelpedMeIn2016 Its kind of cool when you get to hang out with the cool kids. All those years of being a geek in high-school are washed away when I get to use sentences like: My friend Keenan So my friend Jim Keenan , started a meme for people to share who impacted them the most in their business growth in 2016.Wed love for you to adopt this meme too. Use the #HelpedMeIn2016 (and make sure to tag me when you share!) Here's the original post (with the questions I didn't answer... oops. I'm not good at following rules!) Anyway, there are so many people who helped me this year in 2016. Choosing just one is so difficult! There are Influencers like Lee Odden and Brian Carter . There are the consultants who helped me turn my business around like AJ Amyx and April Woodcock .... Read More


What is the Difference Between the Old LinkedIn User Interface and the New UI in 2017 (and Why Should You Care?)

By: Viveka Friday December 16, 2016 comments Tags: Viveka von Rosen, LinkedIn, LinkedIn Expert, LinkedIn Changes, New LinkedIn UI

What is the Difference Between the Old LinkedIn User Interface and the New UI in 2017 (and Why Should You Care?)

LinkedIns New Look LinkedIn's new user interface is here. Well, its here for some of us like my friend Kate Paine . I dont have it , so a huge thank you to Kate for giving me access to her new LinkedIn UI! I have a video you can watch of my UI comparison here ! Lets take a look at LinkedIn side by side so you can see what's new on LinkedIn, what's gone away on LinkedIn, what's better with the new LinkedIn user interface, and what's not so hot! First of all, wow, LinkedIn changed colors, right? It's been some form of blue, black, and white, and gray for at least nine years. They've moved to this dark teal color. How does this affect you? Well, probably not much at all unless you are colorblind. Having said that, the reason LinkedIn is giving for the new user... Read More


For Business Success Everything In Moderation Doesn’t Always Apply - by Howard Lewinter

By: Howard Lewinter Monday December 12, 2016 comments Tags: Howard Lewinter, business tip, Prospecting

Ive heard people say over and over again: Everything in moderation . For example: The secret to losing weight is to eat in moderation. Tempted to have a second helping of cheesecake? Instead, walk away from the table before you put an extra big slice on your plate. Dont go to an all-you- can-eat salad bar or buffet because for sure youll over eat and possibly regret it later no matter how good the food was. One of the secrets to great looking skin is limiting your time in the sun throughout your life. If you moderate how much time your skin is exposed while gardening, spending a day at the beach or skiing in the mountains, youll know when to apply sunscreen or to put a hat on. Avoid the burn and protect your skin in the long term. What about all those year-end holiday... Read More


How to Tag Your High Quality Leads On LinkedIn

By: Viveka Tuesday December 6, 2016 comments Tags: LinkedIn, LinkedIn Tags, LinkedIn Tips

What is LinkedIn Tagging? LinkedIn Tagging is a way for you to segment and organize your connections on LinkedIn.It is similar to Facebook and Twitter Lists (except your connections cant see how you tagged them.) And for a short while longer, will be available to all users.(Rumor has it that the new interface gets rid of tagging with the free account L) Why Tagging is Important The reason tagging is so important is because it allows you to keep in touch and share relevant information with target groups of individuals.Lets say you write a new Publisher Post on Best Networking Events for Lawyers in NYC.Obviously you would not message your whole network with that post, but you might let your top 22 NYC Lawyer Prospects know about the post on LinkedIn!Without tagging it would be... Read More


How To Position Yourself as an Expert On LinkedIn

By: Viveka Thursday December 1, 2016 comments Tags: Viveka von Rosen, LinkedIn, LinkedIn Expert, LinkedIn profile, LinkedIn Publisher

I often get asked how it was that I became the LinkedIn Expert. The simple answer is I got the name first. I was also very lucky to get into a new industry early on (meaning the URLs and the handle LinkedIn Expert hadnt been taken yet.) And I was fortunate to create a bit of a name for myself since there really weren't too many other people doing what I was at the time. (Especially as a female in what was then a male dominated world.) But really, becoming an expert in my industry, besides luck and timing, was a combination of diligence, work, and positioning. Not everyone needs to be a LinkedIn Expert. But you can be an expert in your field on LinkedIn! Here are some steps to take. KISS Keywords First of all, know what people are looking for. I tried on all kinds of titles when I... Read More


Top 6 Reasons to Use a Brand Advocate to Implement Your Social Media Strategy

Monday November 7, 2016 comments Tags: Cindy Haynes, Social Media, Branding, marketing

Because the world of marketing is developing and changing, informing potential clients about your brand has become more challenging than ever before. Therefore, its a necessity to have a social media strategy in place in order to build a stable social media presence. To achieve the objectives of your social media strategy, you need brand advocates who can identify powerfully with your brand message and voice. Brand advocates of this nature will not only remain loyal but also faithfully advocate your product. You can find brand advocates working within advertising or branding agencies. They are qualified and become extremely knowledgeable of your business, products and entire brand. They know everything about your brand and talk much about it. These individuals play a great role in... Read More


13 LinkedIn Tips for a Better Business Presence

By: Viveka Tuesday November 1, 2016 comments Tags: LinkedIn, LinkedIn profile, Viveka von Rosen, LinkedIn Expert, LinkedIn Strategies

13 LinkedIn Tips for a Better Business Presence

Why LinkedIn? LinkedIn has over 450 million members now - and people still dont think it works. Why? Because some of the LinkedIn features simply are NOT intuitive. It's not your fault! Most people donteven know the fundamentals of how LinkedIn works. And why should you? Its not your job! But it is mine. So I have put together a few tips, tricks and strategies that will help you to experience LinkedIn as the powerful business development tool and lead generator it can be. Tip One: Know your Skills and Strategies Take a few minutes right now to write down the reasons youre using LinkedIn. Are you using LinkedIn to: Attract new clients and customers? Create new referral partner relationships? Attract affiliates? Position yourself as a thought leader or... Read More


Packaging Design & Brand Identity

Monday October 17, 2016 comments Tags: marketing, Branding, Cindy Haynes

How-to Use Data Consumer Insights to Connect with Your Customers Today, more and more businesses are investing in their marketing efforts. Through these wise investments, they are now able to focus more on analyzing consumer insights and data, which allows these businesses to improve their brand identities and packaging designs. In the past, it was definitely a growing issue of concern that a number of small business owners simply didnt understand their customers behavior and experiences. Now more than ever, its important to become more involved in marketing and branding your business by effectively connecting with your customers. After all, these customers drive your sales, and we all know that sales equals revenue, and revenue equals success. Brand Identity ... Read More


LinkedIn Publisher Gets a New Look!

By: Viveka Friday September 30, 2016 comments Tags: LinkedIn, Viveka von Rosen, LinkedIn Publisher, LinkedIn Expert, New on LinkedIn

Even though I'm on vacation, I wanted you to know about the new Publisher Interface. YouTube Video: Check out the video here: Why Isnt It Working? First of all, know that Publisher doesn't seem to be working on Chrome. At least, it wasn't working on my Chrome. Publisher was there, but none of these features showed up. See image below. Also the main image wouldn't load. But have no fear! Just go to a different browser. It worked for me in Firefox and Safari (although another client had issues with Firefox.) What Publisher Looks Like When It Does Work! When you go to your homepage and click on "Write an article," LinkedIn will take you to the new LinkedIn Publisher. Add your main visual right up top. (Im not sure, but I think the 700 x 400... Read More