Top 6 Reasons to Use a Brand Advocate to Implement Your Social Media Strategy

Monday November 7, 2016 comments Tags: Cindy Haynes, Social Media, Branding, marketing

Because the world of marketing is developing and changing, informing potential clients about your brand has become more challenging than ever before. Therefore, its a necessity to have a social media strategy in place in order to build a stable social media presence. To achieve the objectives of your social media strategy, you need brand advocates who can identify powerfully with your brand message and voice. Brand advocates of this nature will not only remain loyal but also faithfully advocate your product. You can find brand advocates working within advertising or branding agencies. They are qualified and become extremely knowledgeable of your business, products and entire brand. They know everything about your brand and talk much about it. These individuals play a great role in... Read More


13 LinkedIn Tips for a Better Business Presence

By: Viveka Tuesday November 1, 2016 comments Tags: LinkedIn, LinkedIn profile, Viveka von Rosen, LinkedIn Expert, LinkedIn Strategies

13 LinkedIn Tips for a Better Business Presence

Why LinkedIn? LinkedIn has over 450 million members now - and people still dont think it works. Why? Because some of the LinkedIn features simply are NOT intuitive. It's not your fault! Most people donteven know the fundamentals of how LinkedIn works. And why should you? Its not your job! But it is mine. So I have put together a few tips, tricks and strategies that will help you to experience LinkedIn as the powerful business development tool and lead generator it can be. Tip One: Know your Skills and Strategies Take a few minutes right now to write down the reasons youre using LinkedIn. Are you using LinkedIn to: Attract new clients and customers? Create new referral partner relationships? Attract affiliates? Position yourself as a thought leader or... Read More


Packaging Design & Brand Identity

Monday October 17, 2016 comments Tags: marketing, Branding, Cindy Haynes

How-to Use Data Consumer Insights to Connect with Your Customers Today, more and more businesses are investing in their marketing efforts. Through these wise investments, they are now able to focus more on analyzing consumer insights and data, which allows these businesses to improve their brand identities and packaging designs. In the past, it was definitely a growing issue of concern that a number of small business owners simply didnt understand their customers behavior and experiences. Now more than ever, its important to become more involved in marketing and branding your business by effectively connecting with your customers. After all, these customers drive your sales, and we all know that sales equals revenue, and revenue equals success. Brand Identity ... Read More


LinkedIn Publisher Gets a New Look!

By: Viveka Friday September 30, 2016 comments Tags: LinkedIn, Viveka von Rosen, LinkedIn Publisher, LinkedIn Expert, New on LinkedIn

Even though I'm on vacation, I wanted you to know about the new Publisher Interface. YouTube Video: Check out the video here: Why Isnt It Working? First of all, know that Publisher doesn't seem to be working on Chrome. At least, it wasn't working on my Chrome. Publisher was there, but none of these features showed up. See image below. Also the main image wouldn't load. But have no fear! Just go to a different browser. It worked for me in Firefox and Safari (although another client had issues with Firefox.) What Publisher Looks Like When It Does Work! When you go to your homepage and click on "Write an article," LinkedIn will take you to the new LinkedIn Publisher. Add your main visual right up top. (Im not sure, but I think the 700 x 400... Read More


Why Do Your Customers Pay You? – by Howard Lewinter

By: Howard Lewinter Tuesday September 27, 2016 comments Tags: Howard Lewinter, business tips

Business is your world, isnt it? Even when you are enjoying time off on the weekend or on vacation, business probably pops into your mind. Its just who you are. When youre in business this may sound obvious but you need to sell products or services to customers. Why? The simple answer is because the customers pay you for whatever it is your company specializes in. Think about it for a moment and lets look closer: Why do your customers pay you? Do customers pay you because you show up when they need you? Do customers pay you because they especially like your website? Do customers pay you because you have a great presence on social media? Perhaps it helps to attract customers to your company. But its not why customers pay you. There isnt anything... Read More


Marketing: Revealing the Unique Benefits of Social Media Research

Sunday September 18, 2016 comments Tags: Social Media, Brandwatch, Research, marketing

Guest Post: Brandwatch For social researchers, the inundation of publicly available social data presents many enticing and important research opportunities that have never before existed. Already, social media research has uncovered interesting insights on the ways we behave and interact online. In our latest guide on social media monitoring, we have outlined many of the ways brands use social media to inform their decisions. While it has been proven to be an effective source of insight for many businesses, social media research is a pioneering venture, and as such we are still trying to grasp the range of capabilities and the limitations that may exist in such research. Before we can understand the important role that social media research plays, lets examine a few... Read More


LinkedIn Company Pages – What’s New for 2016!

By: Viveka Friday September 16, 2016 comments Tags: LinkedIn Expert, Viveka von Rosen, LinkedIn, LinkedIn Company pages

LinkedIn Company Pages – What’s New for 2016!

Beta Baby! First of all just wanted to give a huge shout out to Dave Byrnes , he's the one who turned me on to the new LinkedIn Company Page layout. They are still in beta testing - in fact, I think the only company to have one of the new company pages is LinkedIn! Check out the video below or click here: https://youtu.be/L2zf0icb1wI Comparing the Old Page Just to compare, the old LinkedIn company page, (what we have right now) has a: 600 by 220 header image Company description Updates How you're connected on the right-hand side of the page Your showcase pages on the right Homepage tab at the top Career Page tab at the top Notifications at the top Analytics at the top And if you have a paid account, your premium... Read More


6 Ways B2B Can Benefit From Social Listening

Sunday September 11, 2016 comments Tags: Social Media, Social Listening, B2B

Guest Post: Brandwatch It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, dont get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges . The biggest is learning how to quantify the available information on the social web and... Read More


What’s the Difference Between Social Listening, Analytics and Intelligence?

Sunday September 4, 2016 comments Tags: Brandwatch, Social Media, Social Analytics, Social Listening

Guest Post: Brandwatch Social listening, social analytics and social intelligence. Its all the same, right? Well not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read. Firstly, no, technically, the terms dont mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (thats what we do!) Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry. Heres an explanation of the differences, and how each term is frequently used. Social Listening Lets start with social listening. Social listening or more accurately social media... Read More


Creating a Profile that Attracts Better Prospects

By: Viveka Tuesday August 30, 2016 comments

Creating a Profile that Attracts Better Prospects

Its important to remember that your LinkedIn profile is one of the most important pieces of your online business presence and branding - so you need to make sure that your profile's branding is aligned with your website, social media and other digital platforms. Visuals Professional Headline You have a great opportunity to create a branded image on your personal profile and on your Company page with LinkedIn'sbackground image. The Personal Profile background image is 1400 x 425 pixels and your Company Page Background image is 660 x 220. Unfortunately, you can't use the same image for both - although they can (and should) resemble each other. The Profile's image is more of an inverse U shape andthe Company page is a rectangle. Like this: Personal Profile Upload a... Read More