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Monday December 12, 2016
Ive heard people say over and over again: Everything in moderation . For example: The secret to losing weight is to eat in moderation. Tempted to have a second helping of cheesecake? Instead, walk away from the table before you put an extra big slice on your plate. Dont go to an all-you- can-eat salad bar or buffet because for sure youll over eat and possibly regret it later no matter how good the food was. One of the secrets to great looking skin is limiting your time in the sun throughout your life. If you moderate how much time your skin is exposed while gardening, spending a day at the beach or skiing in the mountains, youll know when to apply sunscreen or to put a hat on. Avoid the burn and protect your skin in the long term. What about all those year-end holiday... Read More
Tuesday December 6, 2016
What is LinkedIn Tagging? LinkedIn Tagging is a way for you to segment and organize your connections on LinkedIn.It is similar to Facebook and Twitter Lists (except your connections cant see how you tagged them.) And for a short while longer, will be available to all users.(Rumor has it that the new interface gets rid of tagging with the free account L) Why Tagging is Important The reason tagging is so important is because it allows you to keep in touch and share relevant information with target groups of individuals.Lets say you write a new Publisher Post on Best Networking Events for Lawyers in NYC.Obviously you would not message your whole network with that post, but you might let your top 22 NYC Lawyer Prospects know about the post on LinkedIn!Without tagging it would be... Read More
Thursday December 1, 2016
I often get asked how it was that I became the LinkedIn Expert. The simple answer is I got the name first. I was also very lucky to get into a new industry early on (meaning the URLs and the handle LinkedIn Expert hadnt been taken yet.) And I was fortunate to create a bit of a name for myself since there really weren't too many other people doing what I was at the time. (Especially as a female in what was then a male dominated world.) But really, becoming an expert in my industry, besides luck and timing, was a combination of diligence, work, and positioning. Not everyone needs to be a LinkedIn Expert. But you can be an expert in your field on LinkedIn! Here are some steps to take. KISS Keywords First of all, know what people are looking for. I tried on all kinds of titles when I... Read More
Monday November 7, 2016
Because the world of marketing is developing and changing, informing potential clients about your brand has become more challenging than ever before. Therefore, its a necessity to have a social media strategy in place in order to build a stable social media presence. To achieve the objectives of your social media strategy, you need brand advocates who can identify powerfully with your brand message and voice. Brand advocates of this nature will not only remain loyal but also faithfully advocate your product. You can find brand advocates working within advertising or branding agencies. They are qualified and become extremely knowledgeable of your business, products and entire brand. They know everything about your brand and talk much about it. These individuals play a great role in... Read More
Tuesday November 1, 2016
Why LinkedIn? LinkedIn has over 450 million members now - and people still dont think it works. Why? Because some of the LinkedIn features simply are NOT intuitive. It's not your fault! Most people donteven know the fundamentals of how LinkedIn works. And why should you? Its not your job! But it is mine. So I have put together a few tips, tricks and strategies that will help you to experience LinkedIn as the powerful business development tool and lead generator it can be. Tip One: Know your Skills and Strategies Take a few minutes right now to write down the reasons youre using LinkedIn. Are you using LinkedIn to: Attract new clients and customers? Create new referral partner relationships? Attract affiliates? Position yourself as a thought leader or... Read More
Monday October 17, 2016
How-to Use Data Consumer Insights to Connect with Your Customers Today, more and more businesses are investing in their marketing efforts. Through these wise investments, they are now able to focus more on analyzing consumer insights and data, which allows these businesses to improve their brand identities and packaging designs. In the past, it was definitely a growing issue of concern that a number of small business owners simply didnt understand their customers behavior and experiences. Now more than ever, its important to become more involved in marketing and branding your business by effectively connecting with your customers. After all, these customers drive your sales, and we all know that sales equals revenue, and revenue equals success. Brand Identity ... Read More
Friday September 30, 2016
Even though I'm on vacation, I wanted you to know about the new Publisher Interface. YouTube Video: Check out the video here: Why Isnt It Working? First of all, know that Publisher doesn't seem to be working on Chrome. At least, it wasn't working on my Chrome. Publisher was there, but none of these features showed up. See image below. Also the main image wouldn't load. But have no fear! Just go to a different browser. It worked for me in Firefox and Safari (although another client had issues with Firefox.) What Publisher Looks Like When It Does Work! When you go to your homepage and click on "Write an article," LinkedIn will take you to the new LinkedIn Publisher. Add your main visual right up top. (Im not sure, but I think the 700 x 400... Read More
Tuesday September 27, 2016
Business is your world, isnt it? Even when you are enjoying time off on the weekend or on vacation, business probably pops into your mind. Its just who you are. When youre in business this may sound obvious but you need to sell products or services to customers. Why? The simple answer is because the customers pay you for whatever it is your company specializes in. Think about it for a moment and lets look closer: Why do your customers pay you? Do customers pay you because you show up when they need you? Do customers pay you because they especially like your website? Do customers pay you because you have a great presence on social media? Perhaps it helps to attract customers to your company. But its not why customers pay you. There isnt anything... Read More
Sunday September 18, 2016
Guest Post: Brandwatch For social researchers, the inundation of publicly available social data presents many enticing and important research opportunities that have never before existed. Already, social media research has uncovered interesting insights on the ways we behave and interact online. In our latest guide on social media monitoring, we have outlined many of the ways brands use social media to inform their decisions. While it has been proven to be an effective source of insight for many businesses, social media research is a pioneering venture, and as such we are still trying to grasp the range of capabilities and the limitations that may exist in such research. Before we can understand the important role that social media research plays, lets examine a few... Read More
Friday September 16, 2016
Beta Baby! First of all just wanted to give a huge shout out to Dave Byrnes , he's the one who turned me on to the new LinkedIn Company Page layout. They are still in beta testing - in fact, I think the only company to have one of the new company pages is LinkedIn! Check out the video below or click here: https://youtu.be/L2zf0icb1wI Comparing the Old Page Just to compare, the old LinkedIn company page, (what we have right now) has a: 600 by 220 header image Company description Updates How you're connected on the right-hand side of the page Your showcase pages on the right Homepage tab at the top Career Page tab at the top Notifications at the top Analytics at the top And if you have a paid account, your premium... Read More