Inbound Marketing (via Hubspot)

By: Viveka Thursday August 26, 2010 comments Tags: Inbound Marketing

This questions was recently asked in our MLT Webinar:  I am unfamiliar with the term "inbound marketing".  Can you please describe what this is? No one describes “Inbound” VS “Outbound” Marketing better than Hubspot – so I will just share (plagiarize) their description with you here : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx What Is Inbound Marketing? Inbound Marketing is marketing focused on getting found by customers. In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows. Technology is making these... Read More