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LinkedIn Groups - How to Encourage, Entice and Engage!

By: Viveka Tuesday April 24, 2012 comments Tags: LinkedIn Groups, #LinkedInChat, LinkedIn Strategies

The most complete guide you can get for LinkedIn groups without buying my book! Its Tuesday again so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members. My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience! Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. And because you share a group, you already share an interest! This is why it is important to join not only industry and... Read More


Have You Checked Out Your LinkedIn Search Stats Lately?

By: Viveka Friday March 18, 2011 comments Tags: LinkedIn Tips, LinkedIn Strategies, LinkedIn Statistics, LinkedIn Analytics, LinkedIns Home Page

LinkedIn's Home Page Statistics There is an area on your LinkedIn home page that tells you how many people have checked out your profile and even who they are! You should make it a weekly practice not only to check those stats, but send a letter to the folks who have looked at your profile. Here's an example of a letter I send to the folks who check out my profile: Hello (Name) Make sure to personalize I noticed you were checking out my profile yesterday.  Please let me know if I can help you in any way! Sincerely, Viveka von Rosen, CEO –Linked Into Business Give your vitals! [email protected] , (970) 481-XXXX Then give them something valuable: Need help with LinkedIn?  Lots of tips here: ... Read More


Into the Abyss - NOT!

By: Viveka Monday March 7, 2011 comments Tags: LinkedIn, LinkedIn Strategies, linkedin networking, rules of linkedin

LinkedInChat having an Impact! I used to have a radio show, and the thing that drove me nuts about it was feeling like I was speaking into the abyss.  I never knew who was listening or if I was having an impact. Fast forward a year or two, and I am not moderating the #LinkedInChat every Tuesday night.  I love it, because it most certainly is NOT an abyss.  We have amazing folks participating - and check it out - its even sparked a few blog articles! The latest is this very thoughtful article by  MELODY MEINERS called: The Unrules of using LinkedIn for Business Netowrking . Take a read: There are many reasons people are using LinkedIn today, from marketing to recruiting. Here is a look at the average user you will encounter there. Recently Viveka... Read More


B2B Best Practices on LinkedIn - Part Three

By: Viveka Saturday January 15, 2011 comments Tags: LinkedIn, LinkedIn Expert, LinkedIn Tips, LinkedIn Groups, LinkedIn Strategies, LinkedIn Polls, LinkedIn Open Groups

10 ways to target your ideal client as a B2B To read part one of how to use LinkedIn as a B2B click here To read part two of how to use LinkedIn as a B2B click here 10 ways to target your ideal client as a B2B LinkedIn is all about creating relationships.  Whether you have a large or small network on LinkedIn, you are probably going to want to spend a little time researching and getting to know some strategic connections in your LinkedIn network.  Here 10 tips to get you started: 1.  Use the Advanced Search which will allow you to specifically target the “type” of person who would make an ideal client (sort by “relevance” and “expanded” view) 2.  Use a Boolean Search (AND, OR, NOT and “”)  Invite the strategic people you find... Read More


OUT with the OLD and IN with the NEW - with LinkedIn!

By: Viveka Friday December 31, 2010 comments Tags: LinkedIn Tips, LinkedIn Strategies, LinkedIn help

A New Look at My LinkedIn Tips for Your Profile With the New Year upon us, Ive decided to refresh my 20 Tips. If you havent taken a look in awhile, it might be worth your while to go through your LinkedIn account and make sure it is up to date. This is one social media resolution you don't have to break! One a day and you'll be done with your LinkedIn Profile by the end of January! 1. Treat your LinkedIn profile like a website: Make sure it is formatted, clean, and free of spelling and grammatical errors. I strongly suggest creating your LinkedIn profile first in a word document not only so you can catch errors, but also so you can get a better idea of what your profile will look like on the LinkedIn website. In some sections of LinkedIn you can also pull in bullets... Read More


Nifty things you can do with your Company Profile on LinkedIn

By: Viveka Wednesday December 29, 2010 comments Tags: LinkedIn Expert, LinkedIn Tips, LinkedIn Strategies

Defy Gravity with your LinkedIn Company Profile I love, love, love all the new things you can do with your company profile on LinkedIn!  Here’s a quick overview of my friend Rebel Brown’s Company Profile - and everything she did right! Make sure you have your keywords in your company profile description Use all 2000 characters in your company profile description Make sure you put all your keywords in the “specialty” section Ask people to “Follow” your company Add your products and services Add a full description about your product and service (add keywords) Add photos to your products and services Add features to your products and services (keywords) Add video to your products and services Add the recommend... Read More


LinkedIn Tip of the Day: Answers for Blog Fodder

By: Viveka Sunday December 26, 2010 comments Tags: LinkedIn, LinkedIn Expert, LinkedIn Tips, LinkedIn Strategies, LinkedIn Answers

LinkedIn Answers and Writer's Block Got writer's block when it comes to your blog postings? Are you like me – brain shut down from too much eggnog and turkey?  Can’t formulate sentences, much less think of something to write a post about?  Well, let LinkedIn help you: Open LinkedIn Under “More” click on “Answers” Go to “Advanced Answer Search” Type in a keyword of something you know something about (i.e. LinkedIn, OD, Project Management, IP, etc.) Take a look at the questions being asked about your area of expertise Open an interesting question Answer it in your blog – OR - see if you’ve already answered it in a blog Use the text from your blog to answer the question – and add the link (and because it will... Read More


But wait - there's more... that you can do with your LinkedIn Company Page

By: Viveka Saturday December 11, 2010 comments Tags: LinkedIn Tips, LinkedIn Strategies

LinkedIn Company Page Analytics... Page Editing Management... Recommend Buttons... ...and more! LinkedIn Product and Services Recommendation Button LinkedIn has really put some time and effort into making their Company Profiles (over a million to date) more interactive. I mentioned earlier the new Products and Services Tabs, where you can not only add your individual products and services, but use LinkedIns new recommendation button to get product recommendations not only from within LinkedIn itself, but from anywhere you decide to post the Recommend Button. In case you missed it in my previous article heres the code again: Who Can Edit Your Profile? What has been scary to me for awhile, is that there was no way to control who... Read More


LinkedIn Share Button Code

By: Viveka Tuesday November 30, 2010 comments Tags: LinkedIn Tips, LinkedIn Strategies

LinkedIn Share Button Code UPDATE:  The "counter" does not seem to work with Wordpress's newest edition.  Hopefully they will fix that soon.  In the meantime, you can use the Wordpress Plugin:  LinkedIn Share Button. Now there is an easy way for your tribe to share your blog posts or website pages on LinkedIn - via updates, and through groups:  The LinkedIn Share button.  (Actually, its been around since April - but in Beta mode through Wordpress).  Now anyone can use it! You can find the code for vertical count, horizontal count and no count shares on LinkedIn's publishers page: http://www.linkedin.com/publishers Here's the code for the vertical share as seen at the top of this post: ... Read More