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Monday November 7, 2016
Because the world of marketing is developing and changing, informing potential clients about your brand has become more challenging than ever before. Therefore, its a necessity to have a social media strategy in place in order to build a stable social media presence. To achieve the objectives of your social media strategy, you need brand advocates who can identify powerfully with your brand message and voice. Brand advocates of this nature will not only remain loyal but also faithfully advocate your product. You can find brand advocates working within advertising or branding agencies. They are qualified and become extremely knowledgeable of your business, products and entire brand. They know everything about your brand and talk much about it. These individuals play a great role in... Read More
Sunday September 18, 2016
Guest Post: Brandwatch For social researchers, the inundation of publicly available social data presents many enticing and important research opportunities that have never before existed. Already, social media research has uncovered interesting insights on the ways we behave and interact online. In our latest guide on social media monitoring, we have outlined many of the ways brands use social media to inform their decisions. While it has been proven to be an effective source of insight for many businesses, social media research is a pioneering venture, and as such we are still trying to grasp the range of capabilities and the limitations that may exist in such research. Before we can understand the important role that social media research plays, lets examine a few... Read More
Sunday September 11, 2016
Guest Post: Brandwatch It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, dont get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges . The biggest is learning how to quantify the available information on the social web and... Read More
Sunday September 4, 2016
Guest Post: Brandwatch Social listening, social analytics and social intelligence. Its all the same, right? Well not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read. Firstly, no, technically, the terms dont mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (thats what we do!) Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry. Heres an explanation of the differences, and how each term is frequently used. Social Listening Lets start with social listening. Social listening or more accurately social media... Read More
Thursday February 18, 2016
Written By Ravi Shukle Ravi Shukle is a customer service specialist who help businesses create life long customers through customer service. ( [email protected] ) Learn more about Managing Customers and Dealing with Trolls in this FREE webinar TODAY at noon EST ( 9 AM PST ). CLICK HERE to join! HOW TO USE SOCIAL MEDIA TO CREATE HAPPY EMPLOYEES Did you know companies with happy employees outperform their competition by 20 percent ? LinkedIn has carried out research to say that 58 percent of employees are proud of their company and are glad to tell others about it, especially on social media. This is great news, as happier employees means happier customers, because they pass on their energy passion in everything they do, including customer support. ... Read More
Monday February 15, 2016
Written By Ravi Shukle Ravi Shukle is a customer service specialist who help businesses create life long customers through customer service. ( [email protected] ) Learn more about Managing Customers and Dealing with Trolls in this FREE webinar on Feb 18th ( 9 AM PST ). CLICK HERE to join! HOW BRANDS CAN ENHANCE THE CUSTOMER EXPERIENCE USING SOCIAL MEDIA According to the White House Office of Consumer Affairs, News of bad customer service reaches more than twice as many ears as praise for a good service experience ~ Click To Tweet So what does this mean? This means if you dont look after your customers especially on social media they are far more likely to share their negative experience with their network. The last thing I want is... Read More
Friday February 12, 2016
Written By Ravi Shukle Ravi Shukle is a customer service specialist who help businesses create life long customers through customer service. ( [email protected] ) Learn more about Managing Customers and Dealing with Trolls in this FREE webinar on Feb 18th ( 9 AM PST ). CLICK HERE to join! 10 REASONS YOUR CUSTOMERS ARE NOT ENGAGING ON SOCIAL MEDIA Have you ever wondered why your customers dont engage with your company on social media? Could it be something you said or posted? If these questions have run through your mind when managing your social media profiles, then you have come to the right place. You are reading this because you want to increase your engagement on social media and want some answers as to why your content isnt doing as... Read More
Flipping The Branding Model Upside Down (Or How Everything I Knew About Branding Turned Out To Be False)
Tuesday February 9, 2016
By JR Little JR Little is a top media professional with over fifteen years experience in marketing and advertising, across multiple sectors with a wide range of Fortune 500 companies. From technology to finance to healthcare to consumer goods, JR has helped to shape and develop the messages and brands of some of the biggest companies in the world, around the world. Having started his career on a farm in rural North Carolina, JR quickly realized that the farmer''s life wasn''t for him, and moved into media and advertising. He found his niche in helping companies to adopt a data-centric (rather than brand-centric) approach and by listening to consumers - to intimately understand and consistently meet their needs and desires. JR currently lives in London,... Read More
Friday July 5, 2013
Whats The Outcome Of Your Business Day? You are so busy during your business day, doing so many different things, that you probably never stop to ask or think about the word, outcome. But thats exactly what you need to do as you go about your business day. Ask: What is the outcome? Or you may ask: The outcome of what? Answer: The outcome of many things. For example, you have an important appointment with a potential new customer. What outcome do you want from the meeting? More importantly, what outcome does the prospect want? In order to get your desired outcome you need to know what the prospect wants as an outcome. Another example is: social media strategy. What outcome do you want from posting a particular tweet on Twitter, by liking a certain page on Facebook, the... Read More
Tuesday May 7, 2013
10 Social Media Power Tools When it comes to creating leads for your business, chances are you already have an incredibly valuable resource at your disposal already: your own social network. But what's the best way to leverage this resource? From discovering new leads to maintaining links to old ones, here are ten power-tools that will help you turn your social network into the ultimate lead generating device. 1: Five Hundred Plus - never lose touch with your LinkedIn contacts again Do you phone your mother regularly? Its called staying in touch. How many potential business connections or clients were once in your network but havent heard from you in ages? Thats called losing touch. Five Hundred Plus ( www.fivehundredplus.com )is a web application that helps remember to... Read More