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Friday June 24, 2016
Youve heard of LinkedIn recommendations. Maybe even have a few. But really, whats the point? Why bother? INCREASED CREDIBILITY What is a LinkedIn Recommendation? A LinkedIn recommendation is the exact same thing as a testimonial. Except on LinkedIn. And according to McKinsey, testimonials may be the driving factor in purchasing 20% 50% of the time. Check out your averages sales page. How many testimonials do you see? In fact, some sales and landing pages are mostly testimonials with a smattering of sales copy dropped in! How about you? Have you ever decided to buy or not buy something on Amazon because of a review? Consider LinkedIn recommendations to be a review of your business on LinkedIn. Another bonus is that recommendations are listed twice on your profile. Once... Read More