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Thursday December 9, 2010
“Location, location, location” It’s the marketing battle cry heard round the world. Traditional brick and mortar businesses – whether product or service based – have long understood that location can make or break your business. In traditional marketing, location also includes a well placed yellow page, TV, radio, bus bench, magazine or newspaper ad. Product and service placement has been the bread and butter of traditional outbound marketing for a very very long time. But why the battle cry at all? What’s the big deal about location? Obviously you want to be located where your clientele is more likely to see you. If you sell herbal pain remedies, and your ideal customer can’t sleep, then a night time TV ad is a good option. If you want to target the... Read More
Friday November 19, 2010
Viveka von Rosen " src="/content/uploads/sme-pic.png" alt="" width="428" height="163" /> Social Media Examiner Questions on LinkedIn I was recently honored to be the “Guest Expert” on Michael Stelzner’s Social Media Examiner Facebook Page. If you don’t use Facebook, I didn’t want you to miss out! Here is a transcript of the Question and Answer session. Topics covered were: LinkedIn Visibility and Video LinkedIn Share Buttons LinkedIn and Niche Markets Engaging with Others LinkedIn Tips and Tricks Location Searches on LinkedIn Cross Promotion between LinkedIn and Facebook Group Communication and Spam LinkedIn Visibility and Video Brenda asked: How do you... Read More