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Tagging your way into TOMA with LinkedIn

By: Viveka Sunday January 2, 2011 comments Tags: LinkedIn, LinkedIn Expert, Viveka von Rosen, LinkedIn Tips, TOMA, WWIFM

LinkedIn Best Practices  -  Tagging Those of you just getting started on LinkedIn – I am so jealous!  One of the great tools that LinkedIn offered last year was the tagging tool.  This is just like “lists” on Facebook, and if you start things off right, you can start immediately with some best practices and communications strategies. Under “Contacts” click on “My Connections” On the left side of you screen you will see “Tags” LinkedIn has already given and qualified some tags for you: group members, friends, partners. colleagues, classmates and untagged.  LinkedIn classifies people into these categories depending on how you invited each other to connect. But there is so much more you can do. You can create up to 200... Read More


LinkedIn Continues to Open Up - With New LinkedIn Poll Features

By: Viveka Wednesday December 22, 2010 comments Tags: LinkedIn Polls, TOMA, SME

The latest applet to benefit from LinkedIn's efforts to become more social, and more usable, is the LinkedIn poll. To find polls, go to "More" then scroll down to "Polls" While I still think the information you will gather from LinkedIn Polls will remain skewed (being birthed and hatched in a relatively closed network of business professionals). Polls are a most excellent way to start conversations, increase TOMA (Top of Mind Awareness) and SME (Subject Matter Expertise) and thought Leadership (Gotta love the buzzwords.) Here's what LinkedIn has to say about their newest features: Over one million professionals have used LinkedIn Polls to survey professional audiences and analyze the results.  Now -  if you have an audience anywhere on the web - this will help you to... Read More