Seriously Cool Resource and Inbound Marketing Strategy

By: Viveka Saturday February 26, 2011 comments Tags: Viveka von Rosen, LinkedIn Tips, Anne Hadley, Chris Hughes

Why Social Media ROCKS! So a few months ago this dude, Codrut Turcanu contacted me via LinkedIn.  He had found my (well optimized) profile and asked if I would do an interview for his eBook.  "What the heck?" I thought, "I do interviews all the time - what's one more?" So I answered his questions, went on with my life and didn't really think about it again.  And then a few more emails from Codrut started drifting my way, and I realized this was no simple interview. Codrut (don't you just love saying his name?) had a very strategic plan in place.  You can read about it here: He really gets that social media is first about giving, and then about enticing!  Not only was he leveraging the knowledge of others  - as well as their networks, but he was truly providing valuable... Read More