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Friday December 20, 2013
How Big Brands Get It Right With LinkedIn With an emphasis on authorship and content in todays marketing climate, as well as the proliferation of social media and networking, LinkedIn has become a vital tool in conveying brand identity, creating leads, and spreading awareness. Many small business leaders feel that they dont have the time or money to dedicate to a full-blown social media strategy, and dont see any realistic ROI from integrating LinkedIn. In reality, small companies can learn a lot by paying attention to the big guys, including how to do social media, and more specifically LinkedIn, in an efficient manner that maximizes its benefits. Here are examples of how big brands are getting it right with LinkedIn. Recent Updates Using the Recent Updates module in... Read More
Thursday November 14, 2013
LinkedIn Tips for Realtors I always say you are not going to sell your stuff in your case you are not going to sell a house on LinkedIn. But dont get up to leave! What you can do on LinkedIn is create relationships with people that will bring you top of mind when they hear of someone who is moving and need a local Realtor who can help them. Or maybe they hear of someone who decides they want to invest in a luxury market but dont know where to begin. But then your post, or message or interaction with them springs to mind and they forward your profile on to the prospect. Or maybe they themselves decide to invest in a particular area and they know that is your area of expertise. If you use LinkedIn correctly, then you will spring top of mind and get the referral or sale. ... Read More
Sunday February 27, 2011
Women In Biz Radio w/ Michele Price Woot! I’m thrilled to be a guest on Michele Price ‘s Women In Business Radio to discuss LinkedIn and how you can use it effectively in your B2B business. Michele has had some amazing speakers on her Breakthrough Business Strategies Radio show. Her popular weekly broadcast has featured famous business authors such as Neal Schaffer, Tony Hsieh of Zappos , author of “Flip the Funnel” Joseph Jaffe , and author of “UnMarketing” Scott Stratten . The broadcast gives listeners the chance to ask the experts questions in advance as well as tweet them out during the live broadcast. Michele herself is no newbie to social media and is a peer who has amassed a lot of success in both speaking as well as consulting not only on... Read More