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Monday August 12, 2013
Getting Real with LinkedIn Engagement LinkedIn's mission statement is: To connect the world's professionals to make them more productive and successful. I think we forget in this world of social media where people are focused on millions of Followers and thousands of Fans and hundreds of Connections that the whole point of social media is to connect with our audience. And when it comes right down to it, that audience should be the one person you need whether you are looking for a new employee, wanting to sell your product or hoping to woo donors for your non-profit. No matter what your end game, social media should be about that one person you need to reach out to today to create more business. Unfortunately many would rather make a million dollars by clicking a button and... Read More
Thursday April 25, 2013
By Richard McMunn The emergence of social networking sites as arguably the primary method of communication has caused countless changes to the way people interact. LinkedIn is not a social network as such, this mainly down to its much more astutely business appeal. Nevertheless it did pioneer many of the now commonplace functionalities of other networking sites and so making the most of the job seeker benefits it offers, lies in capitalizing on what is now regarded as the social networking model of growth. Getting Started In spite of the comparisons that can be made between LinkedIn and social networks such as Facebook, it is important to remember that this is a professional site and as such it should be treated accordingly. The utmost importance to attention to... Read More
Monday March 7, 2011
LinkedInChat having an Impact! I used to have a radio show, and the thing that drove me nuts about it was feeling like I was speaking into the abyss. I never knew who was listening or if I was having an impact. Fast forward a year or two, and I am not moderating the #LinkedInChat every Tuesday night. I love it, because it most certainly is NOT an abyss. We have amazing folks participating - and check it out - its even sparked a few blog articles! The latest is this very thoughtful article by MELODY MEINERS called: The Unrules of using LinkedIn for Business Netowrking . Take a read: There are many reasons people are using LinkedIn today, from marketing to recruiting. Here is a look at the average user you will encounter there. Recently Viveka... Read More