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Wednesday August 14, 2013
Do you wake up in the morning with an inbox full of emails from LinkedIn about people endorsing you? Then do you delete it? But when you sign into LinkedIn there are more Endorsements waiting? And then you delete those and go to a members profile and there are those danged Endorsements again? LinkedIn Endorsements are a great idea badly executed. Nonetheless- they are like brussle sprouts or time at the gym, a necessary evil! When LinkedIn brought in Skills to replace Specialties (in the summary section,) I was a little skeptical. You can say you're skilled in just about anything you want. Where's the verification? Whos to say if we are or are not skilled in a particular area? And thats where Endorsements come in. They verify your skill set. Except thats now what happened.... Read More
Tuesday February 5, 2013
Communicating on LinkedIn Effective Communication on LinkedIn: Getting to Trust How to effectively engage with your network on LinkedIn. What to do (and what NOT to do) when getting people to “Know, Like and Trust” you. Types of Engagement: Community Engagement: Profile Copy Profile Updates Company Page Updates Targeted Company Page Updates Group Discussions Polls Direct Engagement: Invitations Introductions Recommendations Endorsed Skills InMails Connection Messaging Group member Messaging Community Engagement Profile and Page Copy You engage with your audience with the copy on your LinkedIn Profile and Company Page. From your Professional... Read More
Monday September 24, 2012
Skill endorsements are now available! Have you been to LinkedIn Skills lately? It might look familiar (kinda like Klout). You can now endorse a 1st level connection's skill on their profile. Here's how you do it... To endorse someone's skill Scroll down to the Skills Expertise section of a connection's profile. Click the name of the skill, or the + symbol next to the skill. Your name and picture will appear next to the skill on t hat person's profile , and an update regarding the endorsement will appear in both of your network update streams. An email will also be sent to the person you've endorsed . The most endorsed skills will move to the top of the Skills Expertise section. Why is this a good thing? Well, its a... Read More
Sunday January 22, 2012
Some of LinkedIn's "Newer" Offers When you say “Social Media” people think of Facebook, Twitter and Google+. LinkedIn does not always spring to the top of mind. I suspect this is because LinkedIn, despite its numerous changes, is still considered to be a Rolodex on steroids for jobseekers and recruiters, rather than an active, vibrant social network and marketing tool. If you haven’t visited LinkedIn lately, you might want to drop back in. 1. LinkedIn has improved its “Contacts” section. Unlike Facebook (that has a unintuitive “friends” section and complicated “List” and messaging system,) and Twitter (that is even less intuitive “List” app,) LinkedIn has a very intuitive system that allows you not only to “Tag” (sort) your... Read More
Tuesday January 17, 2012
7 Ways to Deal with Multiple Businesses on LinkedIn. Whether it be from business professionals, entrepreneurs or job seekers, one of the most Frequently Asked Questions I receive is: Can (should) I create more than one account on LinkedIn? The short answer is NO. Mainly because it goes against the End User Agreement (EUA) and if anyone turns your profile in, LinkedIn will suspend both accounts and if they are feeling generous that day, allow you to pick one. Which means all the time and effort you put into creating your second account all the people you invited, all the recommendations you received, all the work you did on writing your profile, will evaporate like so much smoke. I should know I created a second account strictly for training purposes (LinkedIn... Read More
Monday November 21, 2011
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Tuesday November 15, 2011
Branding and Keywords Who are you? What do you have to offer? Why should I buy from you? What makes you different? How would I describe your services? Your brand? Your product? The clearer you are on your brand, the better you represent yourself, the more business you will attract! YOU are your Brand. Inbound Marketing has changed the way we do business. Whether you are a B2C, B2B, Employee or Executive, your clients want to work with individuals, not some corporate entity. There needs to be a balance between the company, and the individual representing the company. Even employees are becoming representatives of company brands. For that matter, your clients and customers are becoming the unpaid sales evangelists for your brand. So your brand MUST be... Read More
Tuesday March 29, 2011
Keywords and Branding If you are involved in marketing at all, you’ve heard the term “Branding” which- according to the BusinessDictionary.com , is defined as the: Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind, through advertising campaigns with a consistent theme . Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers . So – the first thing to do is get very, very clear on the unique name and image you want associated with your product or service. In later weeks we will cover marketing strategies and customer loyalty strategies, but first things first. When someone mentions a product or a service that you create or... Read More
Thursday March 17, 2011
LinkedIn Skills I was recently interviewed by both Mashable and the Miami Herald about LinkedIn Skills. Here's my thoughts on the whole thing. Skills is a double-edged sword for me. I train people on how to optimize their profiles so they can be found on a LinkedIn search, and of course as more people realize that to get found on LinkedIn, all they need to do is optimize their profile more efficiently with keywords, the actual value of a traditional LinkedIn profile is decreased. Many people are inputting experience formulated simply to get a higher result on the LinkedIn Search results thereby inaccurately displaying their real qualifications. This is where I see the real strength of the skills, publications and certifications sections. You can of course fake all... Read More