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Monday June 18, 2012
How to Turn Your URL LinkedIn Experience into a IRL (in real life) F2F meeting I love social networking – but the truth is, most of my business comes when I meet someone face-to-face (f2f) or they see me speak. Having just returned from a speaking tour – let me share some of these tips with you. 1. Use the l ocation (postal code) search in the Advanced Search to find people in your network that you know (but might have forgotten you knew) in the cities you are traveling to. This is especially true of big networks like mine – but I also find this strategy useful for smaller strategic networks as well. I don’t know about you, but I simply don’t have the brain capacity to remember my entire network, much less where they live. I just... Read More
Thursday March 17, 2011
LinkedIn Skills I was recently interviewed by both Mashable and the Miami Herald about LinkedIn Skills. Here's my thoughts on the whole thing. Skills is a double-edged sword for me. I train people on how to optimize their profiles so they can be found on a LinkedIn search, and of course as more people realize that to get found on LinkedIn, all they need to do is optimize their profile more efficiently with keywords, the actual value of a traditional LinkedIn profile is decreased. Many people are inputting experience formulated simply to get a higher result on the LinkedIn Search results thereby inaccurately displaying their real qualifications. This is where I see the real strength of the skills, publications and certifications sections. You can of course fake all... Read More
Tuesday March 15, 2011
Company Search Analytics My inbox has been flooded by people asking me why their companies no longer turn up in the Company Search – even under their own name. And the short answer is – I don’t know why. I’ve spoken with other experts and none of us has the answer. When you query LinkedIn, the response goes something like this: “Searches are usually done by geography and by (X number) of (industry specialists) in the US. It makes SEO a huge business. My suggestion is to find and hire a consultant. Your account has no technical problems.” But the fact is I probably have one of the best SEO’d personal and company profiles (its what I do for a living) and I have disappeared. So have many of the other experts in my field. I know its not... Read More