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Tuesday March 29, 2011
Keywords and Branding If you are involved in marketing at all, you’ve heard the term “Branding” which- according to the BusinessDictionary.com , is defined as the: Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind, through advertising campaigns with a consistent theme . Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers . So – the first thing to do is get very, very clear on the unique name and image you want associated with your product or service. In later weeks we will cover marketing strategies and customer loyalty strategies, but first things first. When someone mentions a product or a service that you create or... Read More