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Monday March 20, 2017
LinkedIn offers business professionals the ability to network focusing primarily on professional interactions. This makes LinkedIn vastly different from that of Facebook, Twitter and other social media services. It also means that many people jump into a sales conversation WAY too early! While advertising and marketing products through social media can prove financially beneficial, abusing your connections on LinkedIn with hard sales tactics can really backfire! However, you can create great rapport with your prospects by focusing on socia l selling. If you are interested in expanding your online footprint and want to move into LinkedIn Social Selling, here are five steps and methods you need to utilize. Create an Effective, Professional Profile LinkedIn is different from... Read More
Friday November 30, 2012
SNAP Selling Strategies on LinkedIn I don’t know about you, but as I approach a new year I am becoming more and more aware of the things I need to put into place in order for my next year to be more proactive, more focused and more successful! No more of this “business by reaction” thing I’ve had going on this year. I am going to get organized, get systemized and get busy! The problem is I’m already crazy busy. I know I need to be more focused on sales, selling my own services, selling my book, selling my products, but I’m just too busy. Plus I hate selling. And that’s where Jill Konrath comes in. Jill is a freaking genius. I’m not kidding. She just “gets” sales. Her book SNAP Selling is my sales bible. When... Read More
Tuesday July 17, 2012
Why I love Jill Konrath's Book SNAP Selling and how LinkedIn can help you with your Sales Strategy. I was just re-reading Jill Konrath's book "SNAP Selling" and am reminded how important it is to have a snapshot of your ideal client or customer. I talk a lot about this in the second chapter of my book, "LinkedIn Marketing: An Hour a Day," but since it hasn't released yet, I thought I might mention it here too. Unless you really like cold calling and rejection, it's a really good idea to not only to do your research on your prospective clients, but also to be very clear on what kind of clien t your perspective client is. Being able to serve anyone in business, anyone with the start up, anyone with the face, anyone with a body, or anyone with health issues, is not... Read More