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LinkedIn’s Saved Search and Why You MUST Start Using It

By: Viveka Tuesday July 19, 2016 comments Tags: Viveka von Rosen, LinkedIn Expert, LinkedIn Tips, LinkedIn Searches, Saved Searches

Recently, Hilda (one of my tribe) asked, "How do you save a search exactly?" I realized I didn't have a very good description anywhere on YouTube or on my blog. However, before we talk about how to save a search, let's talk about why you want to save a search. The reason why is because when you save a search on LinkedIn, LinkedIn will actually send you a weekly,updated list of new people who fall into that particular search algorithm. If you are searching for prospects, LinkedIns Saves Search will send you leads. Whether you're looking for donors for your non-profit, or you're looking for candidates for your business, or you're looking for new clients because you're a consultant or a contractor, you work in sales and marketing, or you're looking for... Read More

Do You Need a Premium LinkedIn Account?

By: Viveka Thursday July 7, 2016 comments Tags: Viveka von Rosen, LinkedIn, LinkedIn Premium Account

I'm always getting asked that question! And the answer is.. it depends! True Story: LinkedIn really pissed me off back in November (happy to tell you the whole story privately sometime.) I decided to "show them" and I canceled my Premium account. Because my $60 investment was really going to make or break LinkedIn :) I lasted about 2 weeks on free until I had to upgrade again. But that's me. Obviously, I use LinkedIn a lot. But how about you? Should you upgrade? What I tell my clients is, "Use LinkedIn's free offer until you hit the wall." When you can't do what you want to do on LinkedIn, invest in an upgrade. (Personally, I prefer Business Plus over Sales Nav.) If you have been wondering if LinkedIn Premium is for you, read the article below that I wrote for the... Read More

7 Social Media Hacks from the Best Minds in Social Media at #ChicagoSocial16

Tuesday June 28, 2016 comments Tags: Chicago Social 2016, Viveka von Rosen, Social Media Hacks

In case you werent aware, Thursday June 30th is Social Media Day and Chicago is having an inauguralconferencein celebration of all things social media - Chicago Social 2016. The conference will have a collection of seven of the leading voices in social media today to share their knowledge on how to build an online communityleveraging the power of social platforms likeLinkedIn and YouTube. These seven speakers have each provided their best hack to use social media to its utmost potential, and without further ado, here are Chicago Socials Top 7 Social Hacks: Dont be afraid to promote your live stream across platforms. Telling all of your social networks that a live steam about to start (or is in progress) is NEVER a bad idea. Those using mobile simply have to... Read More

What’s Up with LinkedIn Recommendations?

By: Viveka Friday June 24, 2016 comments Tags: Viveka von Rosen, New LinkedIn Recomme, LinkedIn profiles

What’s Up with LinkedIn Recommendations?

Youve heard of LinkedIn recommendations. Maybe even have a few. But really, whats the point? Why bother? INCREASED CREDIBILITY What is a LinkedIn Recommendation? A LinkedIn recommendation is the exact same thing as a testimonial. Except on LinkedIn. And according to McKinsey, testimonials may be the driving factor in purchasing 20% 50% of the time. Check out your averages sales page. How many testimonials do you see? In fact, some sales and landing pages are mostly testimonials with a smattering of sales copy dropped in! How about you? Have you ever decided to buy or not buy something on Amazon because of a review? Consider LinkedIn recommendations to be a review of your business on LinkedIn. Another bonus is that recommendations are listed twice on your profile. Once... Read More

Microsoft Just Bought LinkedIn… Holy Crap!

By: Viveka Monday June 13, 2016 comments Tags: LinkedIn, LinkedIn News, Microsoft, Viveka von Rosen, LinkedIn Expert

A Good Thing or a Bad Thing? Holy Moly! This is what I woke up to this morning: Microsoft and LinkedIn Corporation on Monday announced they have entered into a definitive agreement under which Microsoft will acquire LinkedIn. At $196 a share That should help LinkedIns stock! (A little like Oprah investing in Weight Watchers!) Grand total? A little over 26 BILLION! (Yes, thats a B!) That works out to about $60 a user/ Not a bad CAC (Customer Acquisition Cost) if you think about it for Microsoft! And if we are talking CLV (Customer Lifetime Value) it could be a very good deal indeed! Included in the price Lynda and Slideshare. According to Microsoft, "things" should take effect by end of year.... But just what are those things? Of course, I am hoping LinkedIn reverts back to the... Read More

LinkedIn Notifications…. A Mistake that Worked Out.

By: Viveka Friday June 10, 2016 comments Tags: Viveka von Rosen, LinkedIn Expert, LinkedIn Notifications, LinkedIn profiles

LinkedIn Notifications…. A Mistake that Worked Out.

As one of my connections pointed out, even LinkedIn Experts can make a mistake! This one happened to work out! I always recommend my clients turn off their profile update notifications when they work on their profiles. You dont want to flood your network with every little change you make! In fact, I was showing a client how to do that on my profile, and then accidentally left notifications ON. A few hours later, I decided to add one of my new ventures, SocialSalesGPS to my profile under Experience. And the chaos ensued! 668 Congratulations later, I finally had to put my amazing assistant on managing my exploding inbox! But heres the thing Thats 668 opportunities to engage with my network! The views on my profile doubled The clicks to... Read More

LinkedIn’s Security Breach might be Causing more 403 Errors!

By: Viveka Wednesday June 1, 2016 comments Tags: LinkedIn, Viveka von Rosen, LinkedIn Security Breach, LinkedIn Password

Update: Even normal activity is causing account shut downs. You are not alone! But as soon as possible reach out to LinkedInand let them know you have not increased your activity substantially and are not breaking any User Agreements. My guess is they have a malfunctioning algorithm that is affecting millions of profiles right now.. LinkedIn recently started sending out letters to members that might have been affected by a previous security breach (as far back as 2012) Read here: . So if you have not yet done so - CHANGE YOUR PASSWORD! We have also seen an uptake in 403 Error Messages (Suspicious LinkedIn Activity) that valid LinkedIn members are getting (... Read More

Driving Sales on the Road: How LinkedIn’s Upgraded Mobile App will Help You Stay Connected and Engaged in Your Busy World.

By: Viveka Thursday May 26, 2016 comments Tags: Linkedin Mobile app, LinkedIn, Viveka von Rosen, Social Selling, LinkedIn Prospecting

Driving Sales on the Road: How LinkedIn’s Upgraded Mobile App will Help You Stay Connected and Engaged in Your Busy World.

How LinkedIns Upgraded Mobile App will Help You Stay Connected and Engaged in Your Busy World Does this sound familiar? You are driving to Starbucks, caught in traffic. The man you are going to meet has been on your radar for years . In fact, they make fun of you at work, asking how things are going with The Mystery Man. They can laugh all they want, but YOU know he is your big ticket! Hes the one person who can help you achieve everything you have ever wanted in life. The car in front of you crawls forward. You are going to be late. Late for the most important meeting of your life! Frantically you ask your Apple Play to send him a text. But you dont have his phone number! How could you have forgotten to save his phone number? Then your phone pings. Its your... Read More

Professional Headline

By: Viveka Friday May 20, 2016 comments Tags: Viveka von Rosen, LinkedIn headline, LinkedIn profile, LinkedIn Tips

Your professional headline, the area just underneath your name, is a short (120 character) description of who you are and what you do. Most people will just have their title at company, but they dont actually take the time to describe who they are and what they do. The 120 character limit is not a lot, it is about the length of a sentence; however, it is far better than just writing your title and company, especially if your company name doesnt fully describe what your company does. So, use the professional headline. It is a great place to put a tagline and, if they fit, use some of your most important key words. The other thing to know about your professional headline is that most of your communication on LinkedIn, whether you are responding to a group message or sending a message or... Read More

Keywords are Key to being Found

By: Viveka Saturday April 30, 2016 comments Tags: Viveka von Rosen, LinkedIn profiles, LinkedIn keywords, LinkedIn Tips

LinkedIn is similar to Google in that if you have the right keywords in the right places you are much more likely to be found in a search. It is actually easier than Google. Many may already know what their keywords are, but on LinkedIn make sure to keep it simple! When people are looking for you, or someone like you, they may be looking for a social media strategist or a social media marketer. They may be looking for an accountant, but they are not going to search forensics wizard. The simpler and straight-forward your keywords are, the more easily people will be able to find you. That is the goal after all. Where do you look if you dont know what key words to use? Great question. One of the best places to find keywords is actually on the profiles of other LinkedIn users in your... Read More