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Bob Burg On How To Turn Adversaries Into Allies (On LinkedIn)

By: Viveka Sunday December 1, 2013 comments Tags: #LinkedInChat, Bob Burg, Adversaries into All, LinkedIn Tips

You've probably heard the saying: All things being equal, people will do business with, and refer business to, people they know, like and trust. That's from my friend Bob Burg . Id like to share with you a bit of my history with my friend, the amazing Bob Burg. The thing is, you just never know how a small event may change your life. It all started about 6 years ago when I was having coffee with a friend. We were chatting about this new thing called social media and social media marketing. I was frustrated because most of my time with clients was spent explaining the difference between inbound and outbound marketing not the actual strategies they could employ. People just didn't seem to get it. Then my friend mentioned a book I should read called The Go-Giver .... Read More