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Friday December 20, 2013
How Big Brands Get It Right With LinkedIn With an emphasis on authorship and content in todays marketing climate, as well as the proliferation of social media and networking, LinkedIn has become a vital tool in conveying brand identity, creating leads, and spreading awareness. Many small business leaders feel that they dont have the time or money to dedicate to a full-blown social media strategy, and dont see any realistic ROI from integrating LinkedIn. In reality, small companies can learn a lot by paying attention to the big guys, including how to do social media, and more specifically LinkedIn, in an efficient manner that maximizes its benefits. Here are examples of how big brands are getting it right with LinkedIn. Recent Updates Using the Recent Updates module in... Read More