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Thursday December 1, 2016
I often get asked how it was that I became the LinkedIn Expert. The simple answer is I got the name first. I was also very lucky to get into a new industry early on (meaning the URLs and the handle LinkedIn Expert hadnt been taken yet.) And I was fortunate to create a bit of a name for myself since there really weren't too many other people doing what I was at the time. (Especially as a female in what was then a male dominated world.) But really, becoming an expert in my industry, besides luck and timing, was a combination of diligence, work, and positioning. Not everyone needs to be a LinkedIn Expert. But you can be an expert in your field on LinkedIn! Here are some steps to take. KISS Keywords First of all, know what people are looking for. I tried on all kinds of titles when I... Read More
Tuesday November 1, 2016
Why LinkedIn? LinkedIn has over 450 million members now - and people still dont think it works. Why? Because some of the LinkedIn features simply are NOT intuitive. It's not your fault! Most people donteven know the fundamentals of how LinkedIn works. And why should you? Its not your job! But it is mine. So I have put together a few tips, tricks and strategies that will help you to experience LinkedIn as the powerful business development tool and lead generator it can be. Tip One: Know your Skills and Strategies Take a few minutes right now to write down the reasons youre using LinkedIn. Are you using LinkedIn to: Attract new clients and customers? Create new referral partner relationships? Attract affiliates? Position yourself as a thought leader or... Read More
Friday May 20, 2016
Your professional headline, the area just underneath your name, is a short (120 character) description of who you are and what you do. Most people will just have their title at company, but they dont actually take the time to describe who they are and what they do. The 120 character limit is not a lot, it is about the length of a sentence; however, it is far better than just writing your title and company, especially if your company name doesnt fully describe what your company does. So, use the professional headline. It is a great place to put a tagline and, if they fit, use some of your most important key words. The other thing to know about your professional headline is that most of your communication on LinkedIn, whether you are responding to a group message or sending a message or... Read More
Wednesday April 30, 2014
Experience Title Fields and Descriptions Placing keywords in your current and past title fields will also help you get found on LinkedIn. You have 100 characters. Your official title will always go first, but adding a colon or space and briefly describing what your company does can greatly increase traffic to your profile. If you are ever unsure of what to include, or need help with formatting, please feel free to look at my profile at LinkedIn.com/in/LinkedinExpert so you can see what I have done. Understand your profile does not need to be as extensive as mine, (as this is what I do for a living,) but you can get the idea of what to do in the Title fields from my profile. One area that is often lacking in keywords is the Description section of your Experience. According... Read More
Monday April 14, 2014
Keywords are your Key to being Found LinkedIn is similar to Google in that if you have the right keywords in the right places you are much more likely to be found in a search. It is actually easier than Google. Many may already know what their keywords are, but on LinkedIn make sure to keep it simple! When people are looking for you, or someone like you, they may be looking for a social media strategist or a social media marketer. They may be looking for an accountant, but they are not going to search forensics wizard. The simpler and straight-forward your keywords are, the more easily people will be able to find you. That is the goal after all. Where do you look if you dont know what key words to use? Great question. One of the best places to find keywords is actually on... Read More
Thursday March 20, 2014
Creating a Profile that Attracts Prospects Itsimportant to remember that your profile is your online branding, so you need to make sure that your profile has cohesive branding to your website and other social presences. Make sure you are using the right logo and make sure that your employees are using the right logo. You might want to create some standardized copy as a template your employees can use (if you have employees) in their profiles. Another thing to remember is that LinkedIn is like a website, and just like you wouldnt want spelling or grammatical errors on your website, you want to make sure that your LinkedIn profile is free of errors as well. One way to get around this is to create your profile first in a Word document to catch spelling and grammatical... Read More
Monday February 24, 2014
How Many Languages Do You Speak? Did you know that you could create a different LinkedIn profile for every language you speak? This means that when someone from a different country (say Turkey) speaking a different language (Say Turkish) finds your profile on LinkedIn if you have created another language (Say Turkish), they can view and read it in Turkish! Just a note here: if you dont actually speak Turkish, dont create a profile in Turkish because you wont be able to speak to them when they call. And dont use Google translator. Its really not accurate (I speak form experience! How do you create a LinkedIn profile in a new language? First of all, make sure you are in View Profile mode (not Edit Profile mode) In View profile mode click on the drop-down box to the right ... Read More