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Tuesday July 29, 2014
What Happens After Your LinkedIn Campaign By Jorge Argota From an analytical stand point, numbers do lie and dont always tell the story. However, digging and drilling into your analytics will help you create the story. Along the way I will discuss the analytics of social media essentials so you have a better understating of your LinkedIn marketing campaign. When we talk about a LinkedIn campaign in reference to Google analytics, there are three ways to classify your data. LinkedIn Referrals The first type is social referrals: which happens to be the organic source e.g. shares of a post or an update which, in effect, brought visitors to your website through a link. You would also want to track your paid ads on LinkedIn. LinkedIn Plug-ins Then the second is the... Read More