What KLM Royal Dutch Airlines has learned from one year of social service on LinkedIn

Tuesday July 7, 2015 comments Tags: KLM, KLM Royal Dutch Airl, Karlijn Vogel-Meijer, LinkedIn, LinkedIn in Business

By Karlijn Vogel-Meijer, Manager Social Media KLM Royal Dutch Airlines Lately Ive been reading some blogs from social influencers saying they want LinkedIn to be used again for its original purpose: building valuable business connections. But what if your customers are asking for more? Should you ignore their requests or should you develop your account on LinkedIn in the way that your customers are asking for? We decided to do the latter. KLMs social strategy is clean and simple. It consists of three pillars: service, brand reputation and commerce. We believe service is the basis of everything we do on social, it is a reason for fans and customers to follow us on social platforms. You can ask us anything, 24/7 in 14 languages. We currently receive 60.000 mentions a week via... Read More