Driving Toward Smarter CX: How a 118 Year-Old B2B Company Leveraged Social for Sales

Friday April 6, 2018 comments Tags: marketing, B2B marketing

By: Angela Wells, Oracle Get additional expert insights from Angela, Neil and the country's top social media marketing experts at The Social Shake-Up Show May 7-9 in Atlanta. Can you imagine a B2B company selling a $150,000 product on social media using 280 characters or less? OK, so its not quite that simple. But Ive had so much fun watching how Mack Trucks has used social media in combination with other marketing channels to launch its first new highway truck in more than 15 years. I recently had the privilege of visiting Mack Trucks inAllentown, Penn. to understand how theyve achieved such impressive social success. I even drove the new model, the Anthem, around its test track. I sat down with Neil Tolbert, director of marketing... Read More


Should You Automate LinkedIn?

By: Viveka Monday August 29, 2016 comments Tags: Viveka von Rosen, LinkedIn, B2B marketing, LinkedIn for B2B, LinkedIn Expert

Should You Automate LinkedIn?

How to REALLY create Business on LinkedIn When is comes to doing B2B business on LinkedIn, the question I get asked the most is; How can I use LinkedIn more effectively? Especially new users who have some experience with social (Facebook, Twitter, etc.) but have been resistant to LinkedIn because it just doesnt make sense. People see a new platform (at least new to them) and think that they are in store for a giant learning curve. But the truth is, LinkedIn is just a tool that allows you to do what you already do in business just more effectively. Yes, you need to learn how to use the platform, but you dont have to create a whole new series of business strategies as well. LinkedIn's mission statement is: To connect the world's professionals to make them more... Read More