Marketing: Revealing the Unique Benefits of Social Media Research

Sunday September 18, 2016 comments Tags: Social Media, Brandwatch, Research, marketing

Guest Post: Brandwatch For social researchers, the inundation of publicly available social data presents many enticing and important research opportunities that have never before existed. Already, social media research has uncovered interesting insights on the ways we behave and interact online. In our latest guide on social media monitoring, we have outlined many of the ways brands use social media to inform their decisions. While it has been proven to be an effective source of insight for many businesses, social media research is a pioneering venture, and as such we are still trying to grasp the range of capabilities and the limitations that may exist in such research. Before we can understand the important role that social media research plays, lets examine a few... Read More


What’s the Difference Between Social Listening, Analytics and Intelligence?

Sunday September 4, 2016 comments Tags: Brandwatch, Social Media, Social Analytics, Social Listening

Guest Post: Brandwatch Social listening, social analytics and social intelligence. Its all the same, right? Well not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read. Firstly, no, technically, the terms dont mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (thats what we do!) Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry. Heres an explanation of the differences, and how each term is frequently used. Social Listening Lets start with social listening. Social listening or more accurately social media... Read More